Volvo Expanding On Demand Fuel & Wash Services In Seattle

Volvo Expanding On Demand Fuel & Wash Services In Seattle Volvo’s semi-goofy idea of turning your car into a smartphone loaded with handy apps is moving into the Seattle, Washington area to test things out. This makes sense, not just because there’s a lot of tech-savvy people in Seattle, but another, much more indigenous reason: Scandinavians. Scandinavians are the number one ethnic group in the Pacific Northwest. In Seattle proper, there are so many ‘Sons, ‘Ssons, ‘Sens, and the occasional ‘Dottirs running around it can feel like you’re living in Tromsø in northern Norway.
Besides all the blonde hair and blue eyes, the other way you can see that Scandinavians are the number one ethnic group is cars. You see hundreds of Volvos and Saabs running around. So whether Volvo knows it or not, the Pacific Northwest is a perfect testing ground for any of their products.
Digital Ecosystem
After a successful run in San Francisco, Seattle developed into the second city in Volvo’s growing “digital ecosystem” program. This allows owners of 2015-and-a-half and newer Volvos to do things like order fuel and get their car washed wherever it’s parked in Seattle.
“First San Francisco, now Seattle, and soon many more Volvo owners will have access to concierge services via an app,” noted Anders Gustafsson, President and Chief Executive Officer, Volvo Car USA. “This is another example of how we are using connected car technologies to make life less complicated for our customers.”
This digital ecosystem, which Volvo says is expanding (they aim to make the thing some sort of near-worldwide standard eventually) connects car owners with services via a smartphone app. That app, coupled with exclusive connected car platforms and strategic partnerships with companies like Filld and STRATIM, means filling the tank or having the car cleaned is just a tap away on your smartphone. As you would expect, you can call up these services at any time, day or night, say while owners are working, sleeping, or even traveling abroad.
Photo: Volvo Car USA.
Time Specific Features
Volvo says they are the only automaker with an ecosystem of these connected technologies. Yes, I agree “ecosystem” is a very pretentious term, but the idea of connecting a car with cloud storage, your cell phone, and integrating third party companies into one unified system is technically sweet. And Volvo isn’t messing around with this whole idea, oh no. They didn’t just kluge something together in a back room in a Kongsberg factory. No, Volvo went and dialed all this up at their Mountain View digital center in Silicon Valley. There they were able to accelerate development through recent technology acquisitions and take advantage of recent investments at the facility. This will prepare Volvo as they add new services as customer demands grow and change.
The other implication here is that when connected through your mobile device, Volvo’s digital ecosystem provides a time-specific location of your car. That means Volvo’s authorized partners can provide the requested services without interacting you directly.





Practical Application
I could see where this might come in very handy. You go into the office, call up the app, tap-tap-tap, and while you’re in that endless Friday meeting with the budget gargoyles from the 12th floor, your Volvo is getting all nice and shiny and clean for the weekend.
“The ecosystem that powers Volvo Concierge Services is unique to Volvo. It shows how the company is redefining the consumer experience around convenience by leveraging technological building blocks from the car to mobile,” explained Atif Rafiq, Chief Digital Officer, Volvo Cars. “We are at an exciting time when cars can be better integrated into daily life.”
In other words, yesterday San Francisco, today Seattle, tomorrow The World.
Tony Borroz has spent his entire life racing antique and sports cars. He is the author of Bricks & Bones: The Endearing Legacy and Nitty-Gritty Phenomenon of The Indy 500, available in paperback or Kindle format. 
Photos & Source: Volvo Car USA.



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Inside Brembo’s Hybrid Material Braking System For The 2019 Corvette ZR1

Inside Brembo’s Hybrid Material Braking System For The 2019 Corvette ZR1 The 2019 Chevrolet Corvette ZR1 arrives this spring as the most powerful Corvette in history. The LT5 6.2-liter supercharged V8, complete with 755 horsepower and 715 lb-ft. of torque, boasts an intercooled supercharger system with 52 percent more displacement than the Z06’s LT4 supercharger. The aerodynamic features, including two different rear wings, help the ZR1 achieve tremendous downforce and a top speed in excess of 210 mph.
The 2019 Corvette ZR1 is lightning quick and getting it moving isn’t an issue, but what about controlling it? That’s where Brembo comes in with a uniquely designed “hybrid” braking system.
Special Treatments
Many of today’s performance and muscle cars are equipped with Brembo brakes: The Ford GT, Dodge Challenger and Charger Scat Packs, Chevy Camaro ZL1 1LE, Subaru WRX STI Type RA, and the Mazda MX-5 Miata all utilize a Brembo setup to amplify their individual performance attributes. And now the 2019 Corvette ZR1.
“Consumers have very high expectations for modern performance cars, not only for straight line speed, but for all driving attributes – including braking,” explained Dan Sandberg, Brembo North America President and Chief Executive Officer. “All of the work Chevrolet did to maximize the acceleration and cornering potential of the ZR1 would be useless if the car didn’t also have a brake system that could perform equally as well, lap after lap.”
Front six-piston monobloc calipers with carbon ceramic discs (394mm x 36mm), and rear four-piston monobloc calipers (390mm x 32mm) with two-piece, carbon ceramic discs comprise the ZR1’s Brembo system. The front and rear brake pads include new formulations from Brembo’s R&D Center for better stopping power and pad wear. The size of the fixed aluminum calipers hasn’t changed from the Corvette Z07, but the brake rotors and friction materials are enhanced to handle higher thermomechanical loads. This attribute is vitally important and separates the ZR1 from the rest of Brembo’s portfolio.
“While Brembo carbon discs are also found on other supercars, the ZR1 discs have a specialized heat treatment for improved energy and thermal management,” Sandberg said. “These specialized brake discs are paired with Brembo monoblock aluminum calipers and a unique Brembo-developed friction material found only on the ZR1.”
Photo: Chevrolet.
Hybrid Theory
The ultimate challenge was designing the ZR1’s braking system to handle both the track and the street. Each environment presents its own individual demands for a performance car. Brembo has long held the “from racing to the road” mantra, and Brembo’s engineers were again tasked with putting that belief into the ZR1’s braking components. The maxim stems from the idea that what is accomplished on the track can be transitioned to the street. In the case of the Corvette ZR1, it’s most wonderfully seen in the actual substance used to construct the brakes.
“Internally, our engineers like to call the new brake pad material our “hybrid” material, meaning it is a hybrid between traditional road materials and our racing friction materials,” Sandberg revealed. “While the pads on the Z07 are a great performer, these Brembo hybrid pads offer a higher level of friction output and can operate in a higher temperature range, giving the driver confidence in the brakes lap after lap.”
Photo: Chevrolet.
Dedication & Innovation
The beginnings of Brembo’s story are humble enough: Emilio Bombassei, father of the group’s current president, put together a small mechanical workshop near Bergamo, Italy in 1961. They conducted business with vehicle and motorcycle manufacturers in Europe, but in 1975 were approached by Enzo Ferrari. He needed a braking solution for his Formula 1 racers. As the old adage goes, the rest is history. Yet, that “do-it-yourself” mindset is still prevalent at Brembo’s facilities today, just like it was in 1961 at Bombassei’s shop.
“The pads mentioned earlier are a good example of where Brembo’s desire to remain at the forefront of technology forced us to try something new,” Sandberg said. “When we started developing the ZR1, the global marketplace didn’t offer a friction material that matched our performance targets, so we set out to develop our own.”
Brembo operates in 15 countries on 3 continents, with 24 production and business sites, and about 9,000 employees, 10 percent of whom are engineers and product specialists active in R&D. As the automotive industry moves toward electrification and autonomy, the entire scope of how cars are designed, engineered, and manufactured will change. According to Sandberg, innovation will be the key in addressing those challenges successfully.
“Today’s cars are evolving dramatically from product cycle to product cycle, and customers want to see advancements in safety, performance, efficiency, and sustainability with each successive model,” he said. “We continue to look for technologies that will complement the car of the future, all while retaining the unique character and brand identity of Brembo.”
Carl Anthony is Managing Editor of Automoblog and resides in Detroit, Michigan. He studies mechanical engineering at Wayne State University, serves on the Board of Directors for the Ally Jolie Baldwin Foundation, and is a loyal Detroit Lions fan.
Source: Brembo North America.
Cover Photo: Chevrolet.



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The Evolution of Automotives: Part 3: Technological Advancement

The Evolution of Automotives: Part 3: Technological Advancement Automoblog’s Katie Kapro examines how imaginative thinking and creative risks have influenced the modern automobile in this three-part miniseries.


Part 1: Creative Engineering.
Part 2: Throwbacks, Dream Machines, and Pretty Girls.
When the word “technology” comes up in conversation, a handful of images generally pop into one’s head: wired gloves with motion sensors, long-armed machines assembling soldier robots, a glowing motherboard, that sort of thing. But at its core, technology is nothing more than the practical application of knowledge. It is the future, the past, and every problem solved in between.
The automotive industry has been a leader in technological advancement since its birth. Part three of this series examines precisely how the creative thinking behind new automotive technologies impacts the way we drive, and how those advancements are changing the world.
Fundamentals of Motion
Once humans figured out that four wheels, a couple axles, and a small engine could transport us from point A to point B, our next demand was that it be fast. Speed is no simple request for a machine – it necessitates that mechanical elements work double-time, which creates excessive heat, among other things. Heat enclosed in a tight metal box with flammable liquid just around the corner? There was some pretty clever problem-solving, paired with lots of trial and error, to develop technologies for fast machines that wouldn’t explode when the driver stepped on the gas.
As cooling technologies developed, speed became possible. In most cars you’ll see on the road today, a cooling system works by circulating a mixture of water and antifreeze through special passages in the engine. A simple enough idea. In Formula One racecars, that idea has evolved into a refined balance between aerodynamics and temperature control, resulting in cars that can accelerate up to 62 mph in less than two seconds with higher g-forces than a space shuttle launch.
Of course, with increased speed comes increased safety concerns. Anti-lock braking technology is one of the most recognizable safety features developed to curb the hazards of speed. Before ABS, when skilled drivers needed to stop quickly at high speeds, they would do two things – threshold braking and cadence braking. In other words, they’d apply just the right amount of force when the wheel is just beginning to slip, and they’d pump the brakes. ABS not only does both, but it kicks in much faster than the average person could, allowing the driver to focus on controlling the vehicle.
In the 21st Century, we find ourselves in a wondrous position in terms of automotive technology. Engineers have raised the performance bar so high, the mechanical workings of a vehicle no longer define its limitations. From the road to the racetrack, modern performance limits are set not so much by the technology, but by safety regulators.
Honda’s Advanced Compatibility Engineering or ACE design is a front frame structure that provides protection in a frontal collision. It disperses crash energy away from occupants by diverting that energy to upper and lower structural elements of the vehicle. It’s an example of how engineering has evolved to meet safety protocols.. Photo: Honda North America.
 


Efficiency & Expansion
The second branch of automotive technological advancement is not so much related to what’s going on under the hood and between the axles, but rather how those parts are assembled. From the earliest days of the automobile industry, companies who built the best cars most efficiently were kings of the trade. At the time, that meant assembly lines where people manually put together the vehicle, piece by piece.
Today, most vehicles are built by finely-tuned machines. Automated manufacturing is not so much a matter of replacing a human in the field with a machine. In fact, its greatest value is in streamlining the process of turning raw materials into vehicle components that humans can then work with. Car dashboards, for example, are now commonly built by machinery. Sheets of natural or synthetic raw material and thermoform (a plastic sheet that’s been heated to be pliable and then shaped) are routed by a by a human-operated, computer-controlled CNC milling machine to make the dashboard. The dash is then fitted to the chassis, and all the components like the steering column and speedometer can be attached later.
2010 saw a major drop in automotive manufacturing. The graph in this Business Insider article shows just how dramatic the fall in vehicle sales actually was. Even in a trillion-dollar industry like automobile manufacturing, the market is still subject to the ebb and flow of supply and demand.
Team member Tonya Board on duty at the Kentucky Truck Plant where Ford F-Series Super Duty trucks are manufactured. Ford has invested more than $1.5 billion in the commonwealth of Kentucky and the city of Louisville since 2014. Photo: Ford Motor Company.
Forward-Looking
In 2017, the trends in manufacturing are noticeably similar to the technological advancements in the cars themselves. That is to say, the thing that curbs manufacturing today is not technology – we’ve gotten that pretty well figured out, with a few exceptions – but rather, manufacturing is slowing down because the industry is wary of the fact sales have been running so hot since recovering from the 2010 drop-off. They’re afraid of overheating; of having more vehicles than the public will buy. Their concern is inherently similar to a safety regulator deciding that just because we’ve developed the technology for a car to go wildly fast, perhaps it’s not the best thing to make that the norm.
The automotive industry has reached a point in its development where it’s no longer the mechanical and technological boundaries setting the limitations. For better or worse, that’s up to us now.
Katie Kapro spent her childhood handing her dad tools under his Datsun. She loves thinking about the social aspects of motoring, and dreaming about the future of automotives. Follow her work on Twitter: @kapro101



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BMW X7 Enters Pre-Production In South Carolina

BMW X7 Enters Pre-Production In South Carolina BMW recently announced that pre-production versions of their upcoming X7 are rolling off the assembly line in Spartanburg, South Carolina. This is an all-important test to make sure the line is working as it should, that the pre-production vehicles bolt together as planned, and all is well and good in BMW land.
The BMW X7 is a uh . . . just what is a BMW X7?
Sports Activity Vehicle
The X7 is the Bavarian car company’s top-of-the-line, extra-huge, extra-boxy SUV/crossover/thingo. It’s about the size, weight, and shape of the Brandenburg Gate and BMW calls it a Sports Activity Vehicle or SAV, a terminology applied to other vehicles in their lineup. Essentially, it’s the BMW crossover version of the 7 Series sedan: The biggest thing you can buy with a roundel on the hood. Actual volumetric specs are not given, but the photos seem to indicate this thing is large enough to haul any one family and all their stuff. It’s brutalist architecture on wheels.
BMW says the production version of the SAV (gag) should be out by the end of 2018. Before we get there, however, the X7 will undergo multiple tests in “partially extreme conditions.” I thought extreme was a nominal state, it either is or isn’t. But I guess BMW, or the engineers responsible for the X7, are fine with “partial” extremes.
Precise Processes
Since the X7 pre-production models are using the same assembly line as the X5 and X6, the production of these pre-series models serves to make sure everything works as it should, and to optimize future series production. BMW has a specially trained team of production engineers to make sure everything is completely integrated into the line. As you would expect, this is a long and exacting process that has to be just right in general, and things get particularly fastidious since we’re not just dealing with engineers here, we’re dealing with German engineers.
First the pre-production models are built at BMW’s Spartanburg plant. Then they are handed over to development department specialists, and the fun really starts. All the bits and pieces are certified for homologation and production. The approved bits, pieces, sub-assemblies, and then the entire pre-production X7 is subjected to a set of diverse testing routines, such as endurance drives through Death Valley and the snow covered slopes of Scandinavia. During all this, the pre-production model is fitted with a camouflage wrap, even while it is still at the plant. The striking, striped, dazzle camouflage is designed to conceal the new SAV’s final look as far as possible.
Photo: BMW Group.
Under Wraps
All car companies do this, but what I want to ask is why BMW is mentioning how important this is when there are pictures all over the place of the new X7. Maybe someone from the pre-production engineering team should ring up the marketing group and see what’s up. Anyway, once the pre-production crew makes sure all the t’s are crossed, i’s are dotted, tolerances are confirmed, and calipers are safely tucked away, BMW’s Spartanburg plant will be all set to start cranking X7s out like so many sausages.
Full Scale
The X7 is the fifth model produced at the BMW Spartanburg plant, where all X models are built. Spartanburg is BMW’s largest plant in the world and cranked out more than 411,000 vehicles in 2016. BMW says 70 percent of the vehicles produced in Spartanburg are exported to 140 countries across the globe, making BMW the largest vehicle exporter in the USA in terms of export value. I assume BMW means “largest vehicle exporter” in reference to automobiles, because Boeing exports a ton of vehicles, and since their entry level model starts at over 100 million dollars, I bet they beat BMW in terms of “export value.” That said, if there’s a real call for what BMW makes at Spartanburg, the annual production capacity is around 450,000 vehicles, more than enough to handle worldwide demand.
“We are proud to produce the BMW X7 here in Spartanburg, the home of our X models. This is a very special vehicle and our employees are looking forward to yet a further member of the X family,” said Knudt Flor, Head of the BMW Group Spartanburg plant. “Together with the BMW X7, a total of five BMW X models will be exported from Spartanburg to all four corners of the globe.”
Technical details for the new X7 will be announced later this year.
Tony Borroz has spent his entire life racing antique and sports cars. He is the author of Bricks & Bones: The Endearing Legacy and Nitty-Gritty Phenomenon of The Indy 500, available in paperback or Kindle format. 
Photos & Source: BMW Group.



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Most Driver Friendly States of 2018

Most Driver Friendly States of 2018 It’s officially 2018 and that means our annual resolutions are in order. Be it losing weight or advancing in a particular career, a new year always represents a clean slate. One resolution worth making is a commitment to travel more. Doing so might actually help your other resolutions. According to WebMD, not having a break from work will take its toll. They cite a 2005 study from the Marshfield Clinic in Wisconsin that found women who neglected regular vacations were two to three times more likely to be depressed compared to women who took them.
And men, we should be mindful too. WebMD points to a study that followed over 12,000 men for nine years. Those who neglected vacations were at a higher risk for heart attacks. That said, if your goal is to get away and travel more in 2018, then it’s for the best. The National Council for Home Safety and Security put together a list of the most driver friendly states in 2018, which was published on their official site, Alarms.org. Their findings will help you plan a relaxing, safe, and cost effective getaway.
Cheapest Gas
One of the biggest factors when traveling is fuel cost, but it might be worth taking a tour of the southern United States to really maximize your tank. Alarms.org finds gas below the Mason-Dixon Line requires less from your wallet because of a greater concentration of oil refineries and lower gas taxes. Overall, Alabama has the cheapest gas per gallon at an average of $2.26, followed by Mississippi and South Carolina, both at $2.27, Texas at $2.29, and Oklahoma between $2.29 and $2.30. This means a visit to The Alamo in San Antonio or the Birmingham Civil Rights Institute in Alabama will be more affordable.
There’s Myrtle Beach to catch some sun, and the Rock & Blues Museum in Clarksdale to get your music fix. Both can be reached for less money at the pump than attractions in other states.
Best Driving Records
Safety is always a concern so it might be worth seeking out a vacation spot where motorists are more cautious. Alarms.org researched states with the lowest fatal crash rates, calculated on the number of road fatalities and fatal crashes, adjusted for average daily traffic counts. Rhode Island, New Hampshire, and Minnesota took the top three spots, followed by Massachusetts and Wisconsin. Alarms.org says there isn’t a single identifying characteristic they could find that made these states the safest, although they theorize it might have something to do with winter.
“Most of the states with safer highway ratings are in the north and have lower average temperatures,” Alarms.org writes in their study. “Perhaps colder temperatures and hazardous weather conditions prompt residents to drive more slowly and carefully than those in warmer states.”
This means (hopefully) a trip to Minneapolis to see Super Bowl LII or to Lambeau Field to watch the Packers should be a safe one. If on the way, you are passing through The Mitten and have car trouble, us Michiganders will gladly help. Alarms.org finds Michigan has the lowest average car repair costs in the country. Also, go Lions.

Most Scenic Drives
While Alarms.org admits this is subjective, they give some solid suggestions. Topping the list is the Blue Ridge Parkway through Virginia and North Carolina. Blue Ridge Parkway, which spans 29 counties and nearly 470 miles, is known for its stunning views of the surrounding Appalachian and Blue Ridge Mountains. Others on the list include the Cades Cove Drive through Great Smoky Mountains National Park and the Kancamagus Highway in New Hampshire.
While it may not necessarily make any lists on this topic, we have always enjoyed our drives from Phoenix, Arizona to Los Angeles, California on Interstate 10. The desert can be really peaceful and beautiful, especially in the early evening.
Happy Trails
Wherever you go in 2018 and whoever you go with, we wish you safe and enjoyable travels. We hope you have an opportunity this year to take a vacation with your loved ones. Here’s to a healthy and prosperous 2018.
Carl Anthony is Managing Editor of Automoblog and resides in Detroit, Michigan. He serves on the Board of Directors for the Ally Jolie Baldwin Foundation and studies Mechanical Engineering at Wayne State University.  



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New Study Shows When And Where Road Rage Is Most Prevalent

New Study Shows When And Where Road Rage Is Most Prevalent

The morning commute and the afternoon grind. When bumper to bumper traffic creates gridlock for miles, it can be a recipe for disaster. According to the National Highway Traffic Safety Administration, road rage comprises of following too closely, excessive speeding, and weaving through traffic among other irresponsible actions.
“The operation of a motor vehicle in a manner that endangers or is likely to endanger persons or property,” NHTSA writes in an extensive report.
Endless Causes
NHTSA lists a multitude of reasons for road rage, including traffic delays, running late, and the unique sense of anonymity a vehicle provides. A recent study conducted by Auto Insurance Center uncovered some interesting patterns in the phenomenon of road rage. They collected over 100,000 #RoadRage Instagram posts since 2011 to analyze how this hashtag has evolved. The study examined the circumstances, situations, and locations most likely to boil our blood.
“Even though #RoadRage may produce funny posts on the internet, you want to do everything you can to protect your vehicle and the people in it from the dangerous consequences that aggressive driving can lead to,” said Justin Loera, Senior Insurance Market Analyst, Auto Insurance Center.
Changing Seasons
Auto Insurance Center found August has historically been the peak for aggressive driving. With summer being prime for travelers it’s no wonder, but the study also showed road rage happens frequently before the hotter months. Auto Insurance Center noted, for example, that of the #RoadRage posts on Instagram between 2013 and 2017, May had the heaviest activity. Even March saw an increase in #RoadRage posts this year.
And holidays don’t always mean good cheer and glad tidings either. 2016 saw a record number of travelers posting on Instagram about experiencing rude gestures, frustration, and even dangerous driving while going over the river and through the woods. Last year, the holidays saw a significant increase, peaking in December, with a nearly 21 percent increase over 2015.

Weekend Fun
Like most Americans, we love a good weekend trek away from the office. However, those Friday vibes may not be shared by our fellow motorists. In fact, those Friday vibes might be causing aggressive driving. Auto Insurance Center found that #RoadRage posts on Fridays were the highest, while Sunday and, get this, Monday saw the least amount of Instagram posts. We figure you would be more likely to tell another motorist they are “number one” on a Monday morning versus a Friday afternoon, but the study says otherwise.
Our Automoblog contributors are very dedicated, putting in time at all hours of the day and night. Our management team is known for working well into the early morning, but such commitment comes at a price. The Auto Insurance Center study cautions against this, noting that exhaustion is a major factor in road rage. The later evening hours were a hotbed for Instagram posts about anger behind the wheel.
“We were really surprised to see that road rage isn’t the worst during rush hour when you might expect,” Loera explained. “It’s actually at its highest between the hours of 9 and 10pm.”
If possible, try and keep driving at night to a minimum, esepcially after a long day.


Location, Location, Location
Brooklyn, New York overtook Atlanta, Georgia last year as the second most common city for #RoadRage posts and retains that title in 2017 – so far. Miami, San Francisco, Orlando, and San Diego all ranked among the top 10 for the highest use of the #RoadRage hashtag since 2013. Number one was New York City, which might not surprise anyone. However, don’t go judging the big cities just yet. It’s not like Midwest hospitality is exactly on the rise. The leading state for aggravated driving this year is Nebraska.
Insert Cornhuskers joke here.
Sensible Solutions
WedMD provides insight on how to avoid road rage, namely by recognizing heated motorists and driving sensibly yourself. The State of Delaware recommends not taking traffic problems personally and to never challenge an erratic driver. This study from Auto Insurance Center underscores just how unpredictable road rage is. With the implementation of autonomous cars, perhaps road rage will decline significantly? Until then, the data of this and similar studies should serve as a stern reminder.
“We know that road rage can happen anywhere at any time but by analyzing social media posts the way we did, we’re able to show where it’s at its worst and what drivers can do to avoid it,” Loera said.
Carl Anthony is Managing Editor of Automoblog and resides in Detroit, Michigan.
The full #RoadRage study from Auto Insurance Center can be found here.



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Automoblog Book Garage: Day One

Automoblog Book Garage: Day One
During my tenure with 605 Magazine, I interviewed blues artist Hadden Sayers prior to his scheduled performance in Sioux Falls, South Dakota. At one point in our conversation, he remarked that being a blues star was exactly like being a rock star, only without the fame, girls, and money. We laughed but Sayers taught me something valuable that day; something that has served me well throughout my career.
You do things because you love them and because you are passionate about them. The blues are like that. So are automobiles. But really, anything can be that way, if we let it.
Living The Dream
Day One reaffirms why I continue to invest the way I do in my automotive career. The book reminds me why I’ve no longer diversified my writing (against the advice of some) and penned strictly for this publication, in addition to helping manage and lead it. I do it because I love cars and I enjoy telling people about them. And as we begin a new year, books like Day One can inspire us no matter our chosen career fields, no matter our pursuits and passions.
In the foreword, Joe Oldham recalls the day he received his first red GTO convertible loaner. He calls it a life-defining moment when the Pontiac rep handed him the keys at that Los Angeles press event. Driving it along the Pacific Coast Highway would only reinforce that life-defining notion. Oldham’s passion (and guts) eventually landed him at Magnum Royal Publications in 1965, right at the dawn of the muscle car era.
“How did a dumb kid from Brooklyn wind up with such a cool gig,” he writes. “If you were a car guy, as I was from the time I was a little kid, it was a dream job.”
Bold Tones & Big Cars
Oldham shares being mentored by Marty Schorr, the author of Day One, then Editorial Director of Magnum Royal Publications. Since Hi-Performance CARS made its revenue from newsstand sales versus advertising, their obligation was to the reader paying for the publication. And honesty was the policy, especially if a given car had faults or was overly hyped in its marketing. It was less politically correct than rival publications, instead being written by, as Oldham puts it, the “wiseass outlaws from New York.”
Shorr keeps that brutally honest tone in Day One, walking us through his firsthand experiences with some of the greatest cars ever manufactured. Schorr tells us the inside stories of the cars we love and fantasize about owning. Some of our favorites in the book include Pontiac’s 1962 and 1963 lightweight Super-Duty 421 street and Swiss Cheese models, Chevrolet’s 1963 big block 427 Mystery Motor, Ford’s 1963 Galaxie fastback, the Cotton-Owens Hemi Coronet, and Plymouth’s original 1968 Hemi Road Runner.
Oldham passed away in October. In remembering his longtime friend, Schorr gave a fitting tribute, saying he was always impressed by Oldham’s knowledge and skill. In many respects, the title of this book – Day One – is fitting. It’s a new year and that means new promises. Guys like Oldham looked at the world in this sense when it came to pursuing what they were most passionate about: it wasn’t one day, but rather day one.
Day One: An Automotive Journalist’s Muscle-Car Memoir is available through Amazon and Motorbooks.
Carl Anthony is Managing Editor of Automoblog and resides in Detroit, Michigan. He serves on the Board of Directors for the Ally Jolie Baldwin Foundation and studies Mechanical Engineering at Wayne State University.
Author
Martyn L. Schorr has a history with high-performance cars that dates back to the beginning of Ford’s Total Performance era over fifty years ago. He rode with Carroll Shelby and was at the press conference in New York
for the debut of the Lola-built Ford GT that became the GT40. Schorr drove the GT40 on the streets of New York City and accompanied Mickey Thompson to Bonneville in 1969 to set a book full of records. Schorr is the author of Total Performance and Motion Performance, both published by Motorbooks.
Day One Gallery














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Separating From Social Media In 2018

Separating From Social Media In 2018 In the age of social media, more and more are posting about their travel adventures. Perhaps you have noticed this too? Or maybe you are among those posting about travel? A 2015 Adweek article by Kimberlee Morrison notes that 76 percent of users upload their vacation photos to social networks. Morrison also points out how those planning a vacation will often like or follow pages related to their upcoming travel.
Furloughs & Woes
A March 2017 Forbes feature by Jimmy Rohampton suggests Millennials look to social media to not only plan their vacation, but what to actually do when they arrive. Rohampton cites Morrison’s article, saying Millennials often dream about traveling while on social media. This could be looked at in two ways, the simplest being, as Rohampton mentions, that Millennials are not accustomed to living in a time without the internet. If they want to vacation, they use the internet to research popular spots, book flights, reserve hotel rooms, and so on.
The other side is as presented in the Ford 2018 Trends Report, where nearly half of the respondents between 18 and 29 say social media makes them doubt themselves. That finding appears under the report’s “Mending the Mind” category, which also reveals 65 percent of those 18 to 29 feel more stressed today than a year ago. Could the constant social media streams be a factor? And could that depression manifest itself through escape fantasies disguised as seemingly harmless travel plans?
According to the World Health Organization, more than 300 million people suffer from depression globally. On average, more women are affected than men.
Proper Considerations
We look hard at Millennials here, but any generational cohort can fall into this; consider today’s travel postings on social media yesterday’s columns on the topic in the newspaper. As a Generation Xer, I can relate, although I tend to gravitate toward music to let my stress go, but things like this are relative. If I cranked up Lithium, Sirius XM 34, to show my rebellious nature, I’m hardly different than someone in the Swing Era who spent their evenings in the company of Glenn Miller, Cab Calloway, and Benny Goodman. The thought of dancing to those loud orchestras in a fine suit with a beautiful dame!? Jackleg degenerates the whole of them!
But seriously, members of my generation are on social media too. And if Millennials are fantasizing about travel when using social media, than it’s likely other generational cohorts are too. Given that we know the link between social media and depression, are we surfing through, looking at photos of the beach and wishing that were somehow our own reality? Or photos of other people and wishing we were them? If the answer is yes, it might be time for a social media break in 2018 with, of all things, a vacation. A vacation from social media.
Generational Megaphones
My only personal social media presence is through Facebook. That is to say was through Facebook. Like many, I enjoyed keeping up with my my friends, seeing who was getting engaged, or who was expecting a child, or which car they were going to tinker with next. Through Facebook, I could keep with with them as they lived their lives.
Then the darker side.
As one photographer friend of mine puts it, everything bad in this world is given a microphone through social media. Don’t fit in at school and are different? Now the world is closing in, one heartless comment at a time. Struggling to make ends meet and fighting to stay afloat? One swipe down the news feed and it’s like everyone’s grass is infinitely greener, even if they overly polish that white picket fence to convince others it’s really white. Don’t subscribe to a certain religious, cultural, or political viewpoint? Well. Look out.

Historic Theaters & Shopping Bins
My breakup with social media has taken some time, admittedly. The wheels began turning in late 2016 when I attended a show at the historic Ryman Auditorium in Nashville, Tennessee. About halfway through Chris Janson’s set, I realized my face was buried in Snapchat the entire time. I was at the greatest venue in country music, but spending more time looking at my phone sending pictures than enjoying the concert. The thing is, most everyone else in there my age was doing the same thing. It was only the older country fans who were watching the stage, their hands devoid of any cellular device.
At that point in time, I was more concerned with what my friends thought of my stellar seats. I pictured telling my grandchildren one day, “I had the best seats in the house but didn’t really see Janson perform Buy Me A Boat or any other song.” When people asked me how the show went, I felt slightly wrong telling them it was awesome, since I spent half of it on Snapchat. Imagine telling those on Max Yasgur’s dairy farm in 1969 their Bic lighters were about to be replaced by something called an Android. Imagine the responses you might get. “Here, watch Jefferson Airplane and Joe Cocker through this handheld screen.”
Another critical moment came on a recent “Christmas shopping date” that involved Meijer and Hot Wheels cars. Random, I know. You know you’re from Michigan when you take her to Meijer to look at Hot Wheels. The date was a blast and we ended up digging through a bin with hundreds of Hot Wheels inside. Literally hundreds. A treasure trove of goodness. People passed by with their carts, looking at us like we were crazy, but you haven’t seen anything until you see a Michigan girl dig through a bin of toy cars with nicely manicured nails.
We found a Corvette Z06, Pontiac Firebird, Ford Raptor, and a Dodge Charger. I posted a picture of our impressive horsepower finds on my Facebook page and almost immediately regretted it. Even though it was a run to Meijer, something us Michiganders do on the daily, a level of intimacy was lost. When we are tempted to broadcast everything on social media, it can leave few memories for ourselves.

Making The Cut
But Carl, you need social media to be successful and to network and to find jobs. No you don’t. People were successful long before the digital age. Entire industrial empires from Ford to Boeing to Standard Oil were built before computers. Automoblog, like many other publications, has the usual social media channels for marketing and promotion, but I do not run them. We have a dedicated staff member responsible for our social media. Despite holding a partnership here and our Detroit desk, I don’t know the password to our Instagram account. I don’t want to.
Here at home, Lions quarterback Matthew Stafford is the highest paid player in the National Football League and he has not a single social media account. Jennifer Lawrence, star of the popular Hunger Games series, tells People “if you ever see a Facebook, Instagram or Twitter that says it’s me, it most certainly is not.” Actress Kate Winselt believes social media forces young women to mold themselves into something they are not so they will be accepted. Perhaps this is partly why the World Health Organization finds depression is more common in women?
What continues to alarm is how we may be looking through our feeds to escape our circumstances; that is worrisome. And like many others, I have fallen victim to that too. But not anymore. In 2018, my resolve is to not live through a social media lens. If I travel, I will focus simply on the beauty of the scenery rather than trying to upload photos of it. Sould I see a show, I will enjoy the music rather than a trying to post a quick video to my story. If I go on a date (let’s hope), I will have the freedom to enjoy that intimacy, without worrying how many “likes” I get.
“I like having privacy,” Stafford told ESPN Staff Writer Michael Rothstein in August. “I like having a personal life.”
Carl Anthony is Managing Editor of Automoblog and resides in Detroit, Michigan. He serves on the Board of Directors for the Ally Jolie Baldwin Foundation and studies Mechanical Engineering at Wayne State University.  
Via Adweek: Social Media and Travel Go Hand in Hand.
Via Forbes: Does Social Media Make Millennials Want To Travel More?
Via ESPN: Meet the Matthew Stafford known only by his inner circle.
Via People: 15 Celebs Who Are Really, Really Not Into Social Media.



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2018 Nissan Armada: Why Spend A Little When You Can Spend A Lot?

2018 Nissan Armada: Why Spend A Little When You Can Spend A Lot?

Look, the only way I’ve ever been able to wrap my head around the Nissan Armada is by chalking it up to me-too-ism. Everyone or most everyone who makes SUVs also has some range-topping, road-behemoth just this side of a Canyonero, so I guess Nissan had to respond. I was willing to accept that, and then I read the upcoming 2018 Armada sells for in excess of 60-thousand and it just sent me reeling again.
North of Fargo
Okay, that 60 grand plus was for the top-of-the-range Armada. The entire range runs from $45,600 for the base level SV in two-wheel drive, all the way up to a mind-boggling $61,590 for the top o’the line, full-zoot Armada Platinum with four-wheel drive. But that’s just the list price, so by the time it’s in your driveway and you’ve accounted for tax and title and dealer prep and the Jerry Lundegaard TruCoat, let’s just ball park it from around $50K to $65K.
So what does the 2018 Nissan Armada actually offer? The list includes such goodies as: smells like a steak, seats thirty-five, 12 yards long, 2 lanes wide, weighs 65 tons, squashes and/or smacks squirrels and/or deer . . . oh wait, that’s the Canyonero again. In all fairness, the Armada is soaking in tech, safety, comfort, and convenience features.
Photo: Nissan Motor Co., Ltd.
Equipment & Engine
The 2018 Armada comes standard with NissanConnect Services, powered by SiriusXM. You get an 8-inch, multi-touch control display, HD Radio, SiriusXM Travel Link, Enhanced Voice Recognition, Hands-Free Text Messaging Assistant, and additional USB ports across all three of the Armada’s grade levels: SV, SL, and Platinum. The Platinum has a standard Intelligent Rear View Mirror that uses a high-resolution, rear mounted camera to project an image onto the LCD monitor built into the rearview mirror. Which, honestly, sounds pretty trick.
As one would expect, when you’re trying to haul around enough mass, weight, and size to equal an ocean-going tug, you better have a big lump of an engine. In the Armada’s case, that would be a 390 horsepower, 5.6-liter Endurance V8 mated to a 7-speed automatic transmission. That combo is what you get in every model and in whatever driveline you choose, 2-wheel or 4-wheel drive.
Photo: Nissan Motor Co., Ltd.


Trim Levels
Of course the Armada has seating for eight but other details are slim. Nissan says the Armada SV has many “standard features” but doesn’t bother to tell you what those are. The Armada SL adds a remote start, power 60/40 3rd row seat, Intelligent Around View Monitor, power liftgate, and 20-inch wheels and tires. Yes, you read that right (I had to read it three times to make sure) the 3rd row seat has power folding ability because you are lazy, lazy Americans.
The Armada Platinum, the top-of-the-line, the creme de la creme, gets all that SV and SL stuff but throws even more glop onto the cake frosting: power-sliding moonroof, front climate controlled seats (I guess so your butt can be at a different temperature, if you so choose), a Family Entertainment System, Nissan Safety Shield, and that new Intelligent Rear View Mirror. On top of that, the Armada has four other options on offer: the Driver’s Package, Premium Package, Pearl White Paint, and 2nd row Captain’s Chairs Package. However, much like the SV’s “standard features” Nissan doesn’t bother to mention what is in the Driver’s or Premium Package.
Photo: Nissan Motor Co., Ltd.
In Comparison
So yeah, it’s big, it’s comfy, it’s got enough features to count as nine ton iPhone on wheels, but still . . . 65 large?
I checked in a major metropolitan area (because I don’t think they’re going to be selling many of these in Tupelo) and for that amount of money, you could buy stuff like an Audi Q7, BMW X5, a Mercedes GLE (and that’s the AMG model!) or Porsche Cayenne. Yeah, it’s cheaper than a Range Rover, but so’s an Arleigh Burke-class destroyer. And I didn’t even look at what Caddy SUVs and such you could buy for $65K. So answer me this: You want a big, fat SUV (for reasons that are beyond my comprehension at this point in time) and you’ve got the budget of a new sports car to blow, and you’re going to seriously say to yourself, “nah, what would I want with a heap like a Porsche? I want a Nissan that’s named after a third-rate metal band that plays down at the local casino?”
The new Armada is on sale now at Nissan dealers nationwide. Below is a quick reference chart.
Tony Borroz has spent his entire life racing antique and sports cars. He means well, even if he has a bias toward lighter, agile cars rather than big engine muscle cars or family sedans.
Armada SV 2WD
$45,600 
Armada SL 2WD
$50,350 
Armada Platinum 2WD
$58,690 
Armada SV 4WD
$48,500 
Armada SL 4WD
$53,250 
Armada Platinum 4WD
$61,590 



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