Automotive

4 Consumer Trends Shaping The Auto Industry’s Future

4 Consumer Trends Shaping The Auto Industry’s Future

In recent years, we’ve seen dramatic transformations in a variety of industries; changes triggered by developments in emerging markets, technological innovations, and a shift in consumer preferences. One of the industries affected most is automotive.
For some, that comes as no surprise. The conveniences and access to information consumers are enjoying in other areas of their lives, they’re also demanding from automakers. From flexible ownership, to automation, to transparency in manufacturing practices, consumer trends are driving changes in the automotive industry.
But how will these demands impact automakers in 2017 and beyond?
Ridesharing Services
Many of today’s consumers are treating mobility in the strictest sense of the word – they just want to get from one place to another however they can, whenever they need to. With car ownership no longer being the status symbol it once was, ridesharing is on the rise. Companies like Uber and Zipcar allow consumers to select a vehicle appropriate for their needs at that particular time. Consumers are choosing on-demand mobility options like these over ownership because of the flexibility and potential savings they provide.
In 2016, Zipcar conducted a nationwide study of 1,200 city-dwellers to gauge their attitudes and behaviors regarding work, money, lifestyle, technology, transportation, and urban citizenship.
“As a truly urban brand, it’s important for us to understand how people are living in our cities today and what’s important to them,” said Andrew Daley, Vice President of Marketing for Zipcar.
The study revealed the majority of these urbanites prioritized their mobile phones over their cars, and planned to drive less and/or give up their cars altogether in the next five years.
“Zipcar’s mission has always been to enable simple and responsible urban living, and the survey results are encouraging,” Daley said. “Urbanites are continuing to reconsider personal vehicle ownership and are beginning to embrace the idea of automated vehicles, especially sharing them.”
Uber passengers share a ride in India. Photo: Uber
Autonomous Driving
Smart or connected vehicles have moved from the drawing board to the production line. Widely considered the precursor to self-driving vehicles, these advancements have given drivers a taste of autonomy through relinquished control of specific functions. For example, adaptive cruise control that reacts to traffic conditions and accident avoidance functionality are readying consumers for an automotive future that’s automatic.
For some brands, the reality of autonomous vehicles is closer than for others. Earlier this year, Ford CEO Mark Fields revealed the carmaker’s plan to introduce 13 new electric vehicles, some with self-driving capabilities, over the next five years.
“As more and more consumers around the world become interested in electrified vehicles, Ford is committed to being a leader in providing consumers with a broad range of electrified vehicles, services, and solutions that make people’s lives better,” Fields said. “Our investments and expanding lineup reflect our view that global offerings of electrified vehicles will exceed gasoline-powered vehicles within the next 15 years.”
Process & Practices
As with many industries, automotive consumers have a growing desire to gain an understanding into the processes behind the production – often to ensure safe and sustainable practices are used. More than ever before, customers are focused on the environmental impact of their cars, and greater pressure is being put on automakers to develop more fuel-efficient engines, greater safety features, and alternative powertrains.
It’s a desire for improvement and transparency that every automaker should be prepared for.

Ram 1500 EcoDiesel coming off the line at Warren Truck Assembly Plant. Photo: FCA US LLC.

Buying Versus Leasing
In the past few years, consumer leasing in the United States has risen higher than at any point in more than a decade. For many consumers – but particularly Millennials – monthly charges for everything from rent to phones to vehicles are just part of life. But technology may also be driving the trending lease increase. It seems like a new feature is introduced with each new vehicle release.
“What’s offered inside a car these days is changing so rapidly that some consumers don’t feel they want to be tied down to one vehicle for the next 10 years,” said Alec Gutierrez, Senior Analyst at Kelley Blue Book. “By flipping a vehicle lease every year or two, consumers are able to keep up with automotive tech, trends, and tastes.”

These four trends will absolutely impact how automotive professionals operate in the next few years. Stricter requirements and more knowledgeable consumers will change and influence the industry as we know it.
Scott McLaren is CMO for Fortegra Financial Corporation (a Tiptree Inc. company). Fortegra and its subsidiaries comprise a single-source insurance services provider with a range of consumer protection options including warranty solutions, credit insurance, and specialty underwriting programs.
Cover Photo: Mario Ohibsky

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Automoblog Book Garage: Top Muscle

Automoblog Book Garage: Top Muscle

Being born in 1981, I missed the definitive and quintessential muscle car era. Today my work in the automotive industry covers a wide range of vehicles, from family haulers and trucks to small hatchbacks and sports cars. I’m lucky enough that during a certain portion of the year, I get to teach consumers about the new versions of the Dodge Challenger and Charger.
And man are those cars it on a stick . . .
Modern Day Muscle
The Challenger/Charger of today is as contemporary as any other vehicle. Both have top safety ratings, full on-board stability control systems, navigation, Bluetooth capability, and even heated and air conditioned seats. The Hemi engines under the hood have the latest fuel-saving tech and the TorqueFlite transmission has highly optimized ratios. These cars, like all others on the market, benefit from advancements in engineering and design.
But when you accelerate with a 6.4 Hemi under the hood . . . it’s like being in a time machine.
At that moment, I am no different than the 75 million baby boomers in the 1960s who wanted the rawness of an advanced V8. While I understand from a business sense the popularity and demand of small SUVs, my Detroit roots want to see defiant, powerful, and even outrageous cars have their place: Challenger, Charger, Camaro, Mustang and the like.
Throwback Performance
Top Muscle: The Rarest Cars from America’s Fastest Decade chronicles the golden days of factory muscle cars, including the ones built in secret – the ones never officially approved by senior management. In a “sex, drugs, and rock-and-roll” generation, even car enthusiasts got in on the action, and this book is their story.
The pages examine the definitive collection of these incredibly rare beasts. The machines in this book represent the pinnacle of the muscle car movement. Top Muscle gives us tremendous perspective on where and how the performance cars we love today originated.
Author & Photographer
Darwin Holmstrom has written, co-written, or contributed to over thirty books on subjects ranging from motorcycles and muscle cars to Gibson Les Paul guitars. He is the Senior Editor for Motorbooks, who we partner with for this Book Garage series. Holmstrom is joined by photographer Randy Leffingwell, an established author as well. He wrote his first book, American Muscle, in 1989 while still on staff at the Los Angeles Times. Since then, Leffingwell has authored another 47 titles for Motorbooks and is a respected automotive historian.
Top Muscle: The Rarest Cars from America’s Fastest Decade is available through Amazon or Motorbooks.
Top Muscle Gallery

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Jaguar I-PACE Debuts On London Streets

Jaguar I-PACE Debuts On London Streets

Jaguar’s new I-PACE has finally taken to the streets, hitting the road in its natural environment: A park in the middle of London, one of the most densely packed urban environments on the planet. No, you’re not very likely to see this thing busting up a trail in Moab, but I don’t really think that Jaguar cares very much.
Jaguar calls the I-PACE (yes, it’s in all caps, yes, it has an “I” in the name, no, Jaguar probably doesn’t seem to see the causticness in either of those) an “electric performance SUV concept.”
That does seem like a mishmash of corp-speak right out of a marketing weasel’s mouth, but it’s actually kind of accurate. The I-PACE is the Jaguar brand’s first electric vehicle and will arrive in the second half of 2018. That could be from July 2018 through December 2018, but Jag isn’t getting any more specific, so if you really want one, you’re going to have to deal with that vague description for now.
Concepts & Rulebooks
At the moment, the I-PACE is just a concept and it most definitely is an SUV – truck-like in looks if not truck-like in deed – and it does have performance (if the Jags of the early 80s could get up and go, even this truck-esque thing should move out of its own way). And the Jaguar I-PACE is, literally, electric (there’s batteries and an electric motor buried in there somewhere).
The Jaguar I-PACE finally got its chassis off the auto show floor and onto the streets, hitting the motorways of London for the first time. Specifically it was driving on the streets of London’s famous Olympic Park, to preview the EV SUV actually moving in front of the general public. This is essentially a working version of the show car, whereas the final production version will be revealed later this year.
Jaguar Director of Design, Ian Callum, who has been doing a rather adequate and workman like job, is very pleased with his company’s first foray into both the electric vehicle world, and the realm of SUVs.
“The feedback on the I-PACE Concept has been fantastic; it has surprised people and the enthusiasm for our first electric vehicle has been beyond all my expectations,” he said. “With the I-PACE Concept we’ve torn up the rule book to create a vehicle with supercar inspired aesthetics, sports car performance, and SUV space in one electric package.”
Jaguar I-PACE. Photo: Jaguar Land Rover.

Power & Performance
The I-PACE is motivated by a 90kWh lithium-ion battery, which makes enough juice to accelerate the beast from 0-6 in around 4 seconds, with a targeted range of approximately 220 miles according to EPA test cycles. That’s pretty impressive (given all the equivocating), since this thing probably weighs over a couple of tons. No, there are no official weight figures given, but c’mon, this thing is a truck and it’s hauling around a pallet-load of batteries, and neither “truck” nor “batteries” impart a sense of “lightness” do they?
Jag says that charging is “easy and quick” with an 80 percent charge accomplished in 90 minutes and 100 percent charge achieved in just over two hours using the 50kW DC fast charging system.
The electric motors are compact, lightweight affairs (so that’s a plus) with one at each end driving the front and rear axles. Combined they produce an output of 400 horsepower and 516 lb-ft. of all-wheel drive torque, which is (frankly) a lot, but also remember what I said about this thing being heavy overall.
Putting power down to the tarmacadam and maintaining traction on a variety of “other” surfaces and weather conditions is all down to the electronic brain control unit that governs all the electronic systems; charging, inductance braking, those sorts of things. Jaguar says throttle response is “immediate” and the system provides “exceptional control over the front and rear torque distribution.”
Jaguar I-PACE. Photo: Jaguar Land Rover.
Dramatic Presence
Will it work? Sure, probably, depending on what your definition of work is. If it’s driving Trevor and Sterling to lacrosse practice, then it’ll work. If it means 26 miles of bad gravel “road” to meet up with this job’s logging crew for the next 13 days straight, that remains to be seen.
Still, Jaguar is rightfully optimist about their creation, especially with regard to on-road dynamics.
“You can see the true value of the I-PACE’s dramatic silhouette and powerful proportions when you see it on the road against other cars,” Callum said. “Driving the concept on the streets is really important for the design team.”
Tony Borroz has spent his entire life racing antique and sports cars. He means well, even if he has a bias towards lighter, agile cars rather than big engine muscle cars or family sedans.
Jaguar I-PACE Gallery

Photos & Source: Jaguar Land Rover.

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Virtual Showdown: Tesla Model 3 Versus Hyundai Kona Electric

Virtual Showdown: Tesla Model 3 Versus Hyundai Kona Electric The Tesla Model 3 and Hyundai Kona Electric are two radically different animals.
However, both are trying to knock down the barriers associated with EV ownership.
And both are affordable; both offer a lot for the money. And both are viable options.
Tesla’s Model 3 and Hyundai’s Kona Electric go head-to-head in this virtual showdown.
First off, a bit of clarification. Why in the world are we comparing the Tesla Model 3 with the Hyundai Kona Electric? The Tesla Model 3 is a sporty sedan that sits low to the ground, while the electrified version of the Hyundai Kona is a small crossover. No, my eyes are fine, thank you. But if you think about it, how long did buyers have to wait for the more affordable, $35,000 version of the Model 3?
Now that it’s here, it’s only fitting to compare it with the Hyundai Kona Electric.
And yes, Hyundai managed to beat Tesla in the race to come up with an affordable EV, but not by much. Although, before Tesla had the guts to introduce a $35,000 Model 3, Hyundai created what could possibly be the best mass-market EV. With prices starting at $36,950 (before tax credits), it’s a relatively affordable roundabout as well.
Setting The Stage
Just to be clear, the Tesla Model 3 is currently sold in three flavors. The base Standard Range Plus starts at $31,450 (after tax credits) and offers 240 miles of range. The Long Range trim is good for 310 miles and starts at $41,450 (after tax credits). The Performance trim has the same 310 miles of range (but a quicker zero to 60 time) and starts at $51,450.
For this virtual showdown, we are pitting the base Tesla Model 3 Standard Range Plus against the base Hyundai Kona Electric. Interestingly enough, the Kona EV is available in three trim levels (SEL, Limited, and Ultimate) but all are equipped with the same battery pack and electric motor.

Tesla Model 3: The Gold Standard
Production and quality issues aside, the Tesla Model 3 remains the gold standard for a relatively affordable EV. In fact, it is considered by many as the new age luxury car. With prices hovering in the $35,000 territory, it is seriously pulling on the heartstrings of the masses. It seems buyers are prepared to pay any figure (and deal with long wait times) in order to experience a Tesla, and I get that. However, if you can’t swallow spending $35,000 to abandon a traditional gasoline-fed car, you’re not alone.
Tesla may be late, but the base Model 3 arrived with a vengeance. Making matters more interesting are the significant price cuts to the Model S and Model X. Some say Tesla is desperately seeking attention to sway the odds in their favor. In my mind, the company is fulfilling the final stages of the ultimate goal: to deliver a gorgeous, hi-tech, long-range, fun-to-drive electric car at the lowest price point.
Tesla is not without its fair share of detractors. And believe me, they are aplenty! When faced with such opposition, I repeatedly tell them the same thing: Tesla started the real EV revolution, and they deserve kudos for that.
Blistering Performance
For some people, $35,000 is still a lot for a new car. But for those who know, the price is nothing compared to the fuel savings and performance of the base Model 3. True to Elon Musk’s credo of creating an EV that’s fun to drive, even the base Tesla Model 3 will oblige the wishes of the heaviest right foot.
The base Tesla Model 3 (Standard Range Plus) uses a single electric motor and single-speed automatic to turn the rear wheels. It can rush from zero to 60 mph in 5.3 seconds. The estimated range is 240 miles or 386 kilometers. Prices start at $39,500 but you’ll end up paying around $31,450 after tax savings.
Tesla Model 3. Photo: Tesla Motors.
Minimalist Yet Modern Interior
What’s not to love about the Tesla Model 3’s minimalist interior? The dashboard is devoid of conventional buttons and switches. All you get is a 15-inch center touchscreen to control various vehicle settings and that’s it. It is obnoxiously hi-tech yet incredibly easy to use.
The glass roof bathes the interior in natural light. Yes, the base Tesla Model 3 comes with a tinted glass roof. There are two scroll buttons on the steering wheel that perform different functions depending on the chosen setting. The Model 3 has no conventional air vents, which further cleans up and unifies the design of the dash. The interior feels incredibly different and yet familiar at the same time. The Tesla Model 3 is no harder to use than a basic smartphone.
Exciting as it may sound, the arrival of the $35,000 Model 3 is not without compromise. The interior is a bit low-rent with cloth seats and manual adjustments. Not a big deal unless you’re that sophisticated, but the all-black interior is not to everyone’s liking. What I do like are those standard 18-inch aero wheels, however.
Tesla Model 3 interior layout. Photo: Tesla Motors.
Superior Practicality
The Tesla Model 3 offers the interior volume of a mid-size luxury sedan. It can seat five people and offers 15 cubic-feet of cargo space in the rear, with more space under the front trunk or “frunk.” If you need to carry longer items, simply fold the rear seats down for more room. Tesla managed to tick all the right boxes in turning the Model 3 into an everyday commuter.
With the Standard Range Model 3, you still get an impressive amount of kit. This includes maps and navigation, Bluetooth, and a basic audio system. Also standard is lane departure warning, forward collision warning, blind-spot monitoring, and collision avoidance. Enhanced autopilot is also available and includes adaptive cruise control, self-parking, lane keeping assist, and automatic lane changing.
Tesla Model 3 Charging Options
The Tesla Model 3 comes standard with a 32-amp on-board charger. Long-range models receive a 40-amp charger. Also included is a 20-foot mobile connector and plug along with a 120 volt NEMA 5-15 adapter. This system juices up the battery pack overnight, or roughly five miles of range for every hour of charging.
But what makes the Tesla Model 3 superior than other EVs is the fast-charging or supercharging capacity. The Model 3 has a DC fast-charging rate of 170 miles of range in 30 minutes. This means you can get back on the road faster than other electric vehicles. The system is also designed to erase range anxiety, which is one of the biggest concerns in purchasing an EV.

Hyundai Kona Electric: The Evolution of Affordable EVs
It’s true. The Hyundai Kona Electric is not only a more gorgeous rendition of the Kona crossover, it’s the evolution of an affordable EV. Prior to the arrival of the base Tesla Model 3, the Hyundai Kona Electric was already on the list of the best and most affordable electric vehicles. Not because it’s a crossover or small SUV (which are desirable in today’s market), but the Kona Electric makes a compelling case to ditch owning a gasoline car in the first place.
I have to admit, the Hyundai Kona Electric is not as fast or as cool as the Tesla Model 3. But at this stage in the EV game, being fast or cool is only a novelty. In order for a mass-market electric vehicle to succeed, it needs to have three main things: long range, easy charging, and an affordable price. All other things (like speed and the “cool factor”) are just a bonus.
With that being said, the Hyundai Kona Electric seems to be hitting the right spots.
Hyundai Kona Electric. Photo: Hyundai Motor America.
Superb Performance
The Hyundai Kona Electric is motivated by a single, permanent magnet synchronous AC motor rated at 201 horsepower and 290 lb-ft. of torque. This is enough to propel the Kona Electric from zero to 60 mph in 7.6 seconds, slower than the base Tesla Model 3. That’s not too bad if you think about it, since the Hyundai Kona Electric is a crossover rather than a sedan. However, speed is only a small part of the equation.
What really makes the Hyundai Kona shine is the 64 kWh lithium-ion battery pack, good for an EPA-estimated range of 258 miles. It tops the Jaguar I-Pace (234 miles) and the Chevrolet Bolt EV (238 miles), and more importantly, it outlasts the base Tesla Model 3!
In this regard, the Tesla Model 3 is clearly outclassed by the Hyundai. This is how the Kona Electric is breaking the barriers to EV ownership. It offers a longer range than comparably-priced alternatives, and is realistically more affordable in the real world.
Sporty Driving Feel
Despite having a less powerful electric motor than the Tesla Model 3, the Hyundai Kona Electric makes use of clever engineering to deliver a sporty feel. The battery pack sits low in the floor. It shifts the center of gravity 3.6 inches lower to the ground than a conventional, gasoline-powered Kona. This gives the Kona Electric the handling characteristics of a car, most especially in Sport mode.
The Hyundai Kona Electric is also equipped with regenerative braking. There are paddles behind the steering wheel that adjust the regen settings. This feature allows for true one-pedal driving, which is more fun than it actually sounds.
Photo: Hyundai Motor America.
Practical Interior
The Hyundai Kona Electric is a five-seat crossover. However, since it is based on the gasoline version of the Kona, you can expect a cramped back seat with less cargo room than the Tesla Model 3. But since the Kona Electric is only 164.6 inches long, this is not exactly a deal breaker.
And while the interior of the Kona Electric is still home to an array of buttons and switches, it doesn’t look or feel as hi-tech as the minimalistic dashboard in the Tesla Model 3. Then again, this is not a bad thing. If you want to familiarize yourself with the controls in the Hyundai Kona Electric, you can do so without getting lost in a sea of menus and sub-menus.
In truth, the interior of the Hyundai Kona Electric is no different from the gasoline model, save for the omission of a conventional shift lever. It is now replaced with buttons to engage Park, Neutral, Reverse, and Drive.
The Hyundai Kona Electric SEL comes with LED daytime running lights, a seven-inch touchscreen display and seven-inch gauge cluster; LED taillights, heated front seats, automatic climate control, a leather-wrapped steering wheel, Apple CarPlay and Android Auto, and 17-inch alloy wheels. Not bad for a base price of $36,950 (before tax credits), right?
Hyundai Kona Electric interior layout. Photo: Hyundai Motor America.
Hyundai Kona Electric Charging Options
The Hyundai Kona Electric is equipped with a 7.2 kW AC on-board charger. It juices up the 67 kWh battery pack in approximately 10.5 hours with a 120-volt outlet. The vehicle also supports DC fast-charging using Hyundai’s SAE Combo Charging System (CSS). It can fast-charge the battery pack in just 45 minutes. However, the fast-charging CSS system is not as common as Tesla’s supercharging network. This gives the Hyundai Kona Electric a disadvantage in long-distance and cross-country driving.
Tesla Model 3 Versus Hyundai Kona Electric: The Verdict
This is a tough one. While I’m all high praises for the styling, performance, and driving feel of the Tesla Model 3, it’s hard to ignore the value proposition of the Hyundai Kona Electric. I believe Tesla is in a conundrum. It feels like the company is shooting itself in the foot with the base 240-mile Model 3. In order for it to be great, it needs to have more than just a lower price. It needs to have an upgraded battery pack to match or surpass the range of the Hyundai Kona Electric, and other similar EVs already on the market.
Sadly, that’s not the case. Good move, Hyundai. We don’t have official figures yet on the base Model 3’s battery capacity, but Hyundai managed to up the stakes even before the base Model 3 came to fruition. If you want a Tesla Model 3 with at least 240 miles of range, you’ll need to choose the long-range model, which starts at $41,450 (after tax credits). Your range will increase and your zero to 60 time will drop, but that dollar figure is not exactly classified as affordable.
I’m not hiding the fact the Tesla Model 3 is the superior vehicle in this comparison, but make no mistake about the Hyundai Kona Electric. It remains a brilliant choice if you need a longer-range electric crossover.
Alvin Reyes is the Associate Editor of Automoblog. He studied civil aviation, aeronautics, and accountancy in his younger years and is still very much smitten to his former Lancer GSR and Galant SS. He also likes fried chicken, music, and herbal medicine.
Photos & Source: Tesla Motors, Hyundai Motor America.

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Scared of Nighttime Driving? New Ford Tech Can Help

Scared of Nighttime Driving? New Ford Tech Can Help

Among all those techno goodies like lane departure warning and automatic braking, some are actually capable of helping a driver in ways they cannot help themselves. Ford’s Pedestrian Detection system, for example, aims to help you see in the dark. Well, see pedestrians at night anyway.
Effectively, what we have here is a way to use on-board sensors that are already in place to do other things like look for, sense, and react to wandering pedestrians. In some ways, this strikes me as a good thing.
There are a ton of news stories out there about pedestrians too distracted by their smartphones, wandering obliviously into traffic and getting wham-o-ed into The Great Beyond.
Night Moves
Ford goes into great detail why, in the dark especially, this is not only difficult for even the most attentive drivers to counter, but also plays on the inherent fears built into our primitive brains. Ford says “night fears rooted in our pre-historic past cause stress behind the wheel,” and a new poll shows most people “worry about night blindness and many fear hitting pedestrians.”
And all of that makes sense, especially from a psycho-anthropological standpoint. And that’s Ford’s nice way of saying, “the stuff that scared the jeepers out of our Troglodytic ancestors still scares us.” So, yeah, fear handed down from cavemen causes stress on the road, and so does that Neanderthal in front of me who’s texting and driving at the same time. But that’s an opinion best left for another time.
Survey Says
Ford also points out how nighttime traffic accidents with pedestrians can be almost twice as likely to lead to a fatality. That is, statistically speaking, a pretty big jump. Ergo, it’s a jump worth paying attention to and trying to minimize. Ford surveyed thousands of drivers across Europe (this was a Ford of Europe study) and they found 81 percent admit to being scared on the roads at night. That’s both an impressive number and also noteworthy, considering what it takes to get a driver’s license in Germany. Getting a driver’s license in Germany is on par with getting a pilot’s license here in America. So they train and test the be-jeebers out of you, and “I am scared of driving on the road” is never an acceptable answer on the driver’s education test.
Ford goes on to say that more than half of the survey respondents say poor night vision is a source of stress, and more than a third worry they might be involved in an accident. Worries that they may mow down a pedestrian were mentioned by one in five drivers surveyed.
So, what can a car company do to help?
Research conducted by the National Highway Traffic Safety Administration found that in the United States in 2015, 3 in 4 motor-vehicle related pedestrian deaths happened after dark. Photo: Megan Krause.

For Dummies
If you’re Ford, you come up with improved Pedestrian Detection technology that works at night for the first time. After coming up with prototypes, Ford’s development team worked at night, sending life-sized dummies into the path of vehicles on closed tracks. And, c’mon, how much fun was that job? You’re out at the test track at night, you and a bunch of your engineer buddies. Along comes Heinrich, the macho factory test driver, and then you and your engineer buddies go, “Eins! Zwei! Drei!! Los gehts wieder, Dummy!!”
And they pay you to do this? Sign me up.
Anyway, by the end of all this fun and dummy ballistics, Ford is able to, for the first time, introduce new technology that detects pedestrians at night. The system automatically applies the brakes if the driver does not respond to initial warnings.
“We know some drivers find hitting the road at night a stressful experience. Especially driving in towns and cities, pedestrians – sometimes distracted by mobiles – can without warning step into the road, leaving even alert drivers very little time to avoid an accident,” said Gregor Allexi, Active Safety Engineer, Ford of Europe.
And how much do you want to bet that with a name like Gregor Allexi, that guy was in charge airborne dummy deployment?
2018 Ford F-150. Photo: Ford Motor Company.
Advanced Detection Technology
The Pedestrian Detection system processes information from a bumper mounted radar pinger, as well as a windshield mounted camera. Contained within Ford’s on-board computer is a database of “pedestrian shapes” so the car can tell the difference between people and objects, such as trees and road signs. The camera is firing off at 30 “snapshots” a second (which is a TV camera frame rate). This video feed and viewing angle enables the system to distinguish pedestrians, even in low-light conditions, illuminated only by the headlights.
If the system detects a pedestrian before the driver, it first provides audible and visual warnings. Should you be a complete chowderhead and fail to respond, the system automatically hits the brakes for you. Ford will roll out this advanced pedestrian detection technology later this year, when it is introduced on the next generation Fiesta in Europe. In North America, the new technology will debut first on the 2018 Ford Mustang and F-150.
For tips when it comes to nighttime driving, we recommend this advice from the National Safety Council.
Tony Borroz has spent his entire life racing antique and sports cars. He means well, even if he has a bias towards lighter, agile cars rather than big engine muscle cars or family sedans.
Cover Photo & Source: Ford Motor Company.

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Report: BMW wants to sell fully-autonomous vehicles by 2021

Report: BMW wants to sell fully-autonomous vehicles by 2021 As the industry trend for self-driving cars continues, BMW wants to ramp up their efforts as well.
What’s going on?
BMW announced some new plans for its lineup in the coming years. According to AutomotiveNews, the Bavarian automaker seeks to produce and sell fully-autonomous vehicles by 2021.
Speaking with BMW’s senior vice president for the brand’s autonomous driving division, Elmar Fickenstein, a new BMW will arrive with “Level 3, 4 and 5” stage autonomous vehicles.
Click here for more news on BMW.
What does that mean?
Well, it doesn’t mean the 3-, 4-, and 5-Series will be the models to become self-driving capable. It means there’s a new classification system for autonomous vehicles, representing just exactly how autonomous capable they are. At the bottom, you have minimally to no self-driving capabilities. At level three and above, the more self-driving capabilities are equipped.
Beginning with level three, the car is semi-autonomous with assistants like lane departure correction, or Mercedes’ latest adaptive cruise control. Levels four and five are fully-autonomous capable, like Tesla’s Model S with AutoPilot.
When could we expect to see these cars begin testing?
BMW recently teamed up with Intel and Mobileye to help develop the new computers to run BMW’s autonomous driving programs. BMW engineers will focus more on developing the handling dynamics and safety systems.
The plan: have a fully operational fleet of autonomous 7-Series for real-world testing by the end of this year.
– By: Chris Chin
Source: AutomotiveNews
Self-Driving BMW 5-Series at the 2017 CES

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2017 Lincoln Continental: Feeling A Little Blue

2017 Lincoln Continental: Feeling A Little Blue

Ah, Lincoln! Once the preferred brand of presidents (Kennedy) and mobsters (Corleone), Lincoln has slipped to being perpetually on the brink of joining Mercury in The Great Junkyard In The Sky. Once they were praised in rock songs by Charley Ryan, now they are mumbled about by Matthew McConaughey.
I like Lincolns. I like their big square style and almost anti-trend when it came to overall design. When Big American Cars were nothing but support systems for fins, Lincolns were big arched boxes with fantastically powerful engines.
Then again, I liked Mercury too, and thought the last genration Marauder was a great car, so what do I know?
Slate Gray Strategy
And now Lincoln, still inexplicably struggling to survive, is starting to talk seriously about color and style and fashion. There’s two things that come to mind: first, a lot of high end car companies are starting to do this. Cadillac, Rolls-Royce, even Mercedes-Benz (that staid bastion of German “style”) have taken to giving a lot of ink about color choices and semi-bespoke this and that. And secondly, I think about the Inter-Society Color Council.
Have you ever noticed that one day, usually in the spring, you see lots of consumer products that are all in similar colors? Say, slate gray for example. You see cars and toasters and sheet sets and furniture that all seem to be in the identical shade of slate gray, or in hues very closely aligned to it? That is because of the Inter-Society Color Council.
The Inter-Society Color Council is an cross-industry group that meets every so often (once a year I think) and says, “okay, what are the colors for 2023 going to be?” And then they settle that question and move on. It’s not as nefarious as you think. It’s mainly a way for companies from across the industry to figure out what paints and dyes to purchase by the rail car load so they can save money.
2017 Lincoln Black Label theme for Continental. Photo: Ford Motor Company.
Blue Shades, Black Labels
So when Lincoln says something like, “shades of blue are popular in fashion this spring – ranging from tranquil to refreshing and included as part of a palette based on nature,” and rhapsody is the signature Lincoln Black Label theme for the 2017 Lincoln Continental; the unique monochromatic interior offers rich, layered tones of blue in a multitude of textures,” that means two things:
First, Lincoln is following the lead of Rolls-Royce, Mercedes-Benz et al. and making Fashion (with a capital “F”) a big part of what they sell, and second . . . well, about 8 years ago, a bunch of designers, color people from the Pantone Color Institute, fashionistas from Milan and Paris, design types from Silicon Valley and such were sitting around a table and said, “so . . . blue then? Blue’s gonna be it for 2017? Blue?”
And, unsurprisingly here we are when Lincoln flat out says, “versatile shades of blue, popular in spring designer collections, create the signature Black Label theme of the 2017 Lincoln Continental. Rhapsody uses a rich blend of materials to create a layered effect that complements the monochromatic tone in shades of blue. The materials are purposely arranged to flow like water: Glossier materials highlight the upper portion of the interior, while more lush touch points are lower, down to the softer, thicker carpet. Supple leather, rich Alcantara sueded cloth, mesh, and shearling combine to create an exceptionally diverse tactile experience.”
You better believe that blue is going to be a thing on upper end Lincolns for at least a year. And you’ll also start seeing lots of blues in Wal-Mart and Macy’s and such.
According to Leatrice Eiseman, Executive Director of the Pantone Color Institute, blue is a very distinguished color. In her book “Color: Messaging and Meaning,” she writes, “blue has long been associated with serenity, respite and tranquility in nature, while industries have found the hue a perfect representation of quality and achievement.” Photo: Ford Motor Company.

Top Dollar, High Demand
But why? Why make a big, public point of following fashion for an upmarket American car company? And really, you should see Lincoln’s press release on this. It reads like a community college student’s Sophomore Artist Statement: “the range of colors evokes a spectrum of emotion and feeling . . . blue . . . blue is even considered a color of protection . . . blue is an incredibly versatile shade . . . evokes feelings of warmth and security . . . ”
Seriously, the whole corporate letter is riddled with declarations like that.
My hypothesis is that Lincoln has very little choice left at this point. Look at your “average” purchaser of an upper end luxury car. They can afford to buy a new Mercedes-Benz, BMW, Jaguar, Cadillac, or whatever every year. They can afford to take into consideration both the brand and whether it’s fashionable. If all of their friends in Gstaad this past winter were just stunning (simply stunning!) in that tone of Sage Green, and they see it as an Alcantara color option when they’re taking the S-Class in for an oil change, you know they’re going to be seriously considering it when it comes lease-end, trade-in time in 4 months.
These people can afford to be fashionable with their purchases.
Photo: Ford Motor Company.
Lincoln Lawyer
So if Lincoln can tap into that, if they can make the Continental not just a vehicular choice, but a fashion statement as well, then they might find a flowing money river and keep their company solvent. And, honestly, that would be just fine with me. Like I said, I like Lincolns. I like them precisely because they’re sort of the “anti-Cadillac.”
Any Lotto-winning yahoo from the trailer park can go and buy a Caddy, because Cadillac = money. It takes an effort of will and choice to say, “I’ll have what Matthew McConaughey’s driving.”
Tony Borroz has spent his entire life racing antique and sports cars. He means well, even if he has a bias towards lighter, agile cars rather than big engine muscle cars or family sedans.

Photos & Source: Ford Motor Company.

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Memory Lane: Bumbershoot Festivals & Defensive Driving

Memory Lane: Bumbershoot Festivals & Defensive Driving

Part one of this series here.
It’s been a few weeks since the anger over losing my beloved F-150 has faded, as if losing my truck was more important than the fact that I was not seriously injured. According to the United States Department of Transportation, male drivers aged 16 to 29 are the most dangerous people on the road.
The guy who hit me and totaled both vehicles in the process was 28.
As much as I want to be in denial about it, I was a young driver and fitted that category perfectly. My angst towards the guy subsided when I remembered the accidents I had caused, and how I became more respectful of the machines I drove over time.
Forty Dollar Folly
When I was 18, or so, I borrowed a co-worker’s 1965 Plymouth Valiant with a push button transmission. It was black with red interior. I lived up north and was driving on a clear road, except it was covered with black ice. Due to my inexperience, I failed to recognize it and lost control of the car. I ended up down an eight-foot embankment, the car smashing dead on a boulder. The rock didn’t move, but the front of the car was pushed back quite a ways and it was totaled.
I only suffered a scratched knee when it busted the 8-track tape.
Of course, there was a cost to my poor driving and I had to reimburse my co-worker for what the car was worth to the tune of $40.00 per paycheck, a lot back then. I felt bad about the whole thing, but at least there was no one else involved in the crash. After that, I was a little less careless. I would have the occasional distraction, like hitting the rear bumper of a car waiting at a yield sign when I was too preoccupied to see if the road was clearing up so I could get on the freeway.
But I still drove too fast, especially in wintertime, and would lose control of my car once in a while and hit a curb.
According to Safety Insurance, at least 77 percent of traffic accidents are the result of driver error. Photo: Pexels.

Proactive Position
I became much more responsible when I had the good fortune of taking a defensive driving and skid control course. It is one of the best courses I have ever taken, still putting into practice what I learned so many years ago. The main thing I realized is I was following too close, and I can see to this day how many people tailgate. The other thing I realized was an overconfidence in the braking ability of cars. Aside from driving too closely and having little time to react, braking also takes time.
From the moment your brain tells your foot to switch to the brake pedal, it may already be too late. So, I’ve learned to keep my distance, at least three seconds behind, not two, and to know the limits of the car, and not just in terms of braking. Speeding was the last thing to be stricken off my list of do’s and don’ts. I even lost my driver’s license because of too many speeding tickets.
Wintertime Woes
The defensive driving course helped me countless times. There was a particular trip in winter when the sun was shining. I was driving a 1989 Thunderbird LX, climbing a hill next to a large body of water. The combination of moisture from the lake, sun, and cold air had turned the road into an ice rink. On the other side of the hill, I came upon a surreal sight. At least a dozen vehicles had skidded off the highway. There was a Greyhound bus way out in the field, the driver outside waiting.
None of the cars had overturned and no one was injured. They were waiting for the police and tow trucks to come along.
There was no one else on the actual road except me. I decided not to stop and made the conscious effort to stay away from the brake pedal. Had I stopped, I would likely have ended up off the road, or been an obstacle for future traffic since there was not enough space on the shoulder. Besides, there was nothing I could do and there were enough people around to help one another. I glided safely past this particular spiderweb of winter and eventually to the ice free pavement up ahead.
According to AAA Exchange, applying the gas slowly to accelerate is the best method for regaining traction and avoiding skids during wintertime driving. Photo: fancycrave1.
Weekend Outing
Another time, I was driving my friend’s Chevy Lumina on the I-5. We were off to Seattle to attend Bumbershoot over Labor Day weekend. My friend was up front in the passenger seat and his two sons were in the back seat. The traffic was heavy, but we were making good time by staying in the left lane. All of a sudden, a Honda Accord positioned in the center lane loses a wheel. The Accord does a 180 but stays in its lane coming to a stop. The driver, still wondering what had happened, was now fearful of being hit head-on by the cars following behind.
I drive past the Accord, still in the left lane, but the wheel was bouncing ahead. It’s all happening at 60 mph too. We don’t know where the wheel is going to end up and a guy driving a Grumman van in the slow lane doesn’t know either. He is afraid of getting hit by the wheel and as he tries to avoid it, makes his way through the center lane and into our lane. We are gradually being squeezed between the van and the median barrier. I apply the brakes slowly and manage to avoid the barrier and the van. Thank you, defensive driving course.
We made it okay to our hotel near Seattle Center. I particularly enjoyed the Brazilian Girls, the New York Dolls, and the icing on the cake, Iggy Pop and the Stooges. “I want to be your dog.” Yeah, man! If you’ve never been to Bumbershoot, it’s worth putting on your bucket list.
Seattle Skyline. Photo: Unsplash.

Mindful Considerations
I cannot count the number of times the skills I learned during that course helped me out of jams. It seems too easy to obtain a driver’s license. At least it was when I started driving. I’m not judging. I was an overconfident and irresponsible driver in my youth. When young, we think of ourselves as invincible and oftentimes, we carry that to our senior years, especially when we sit behind the wheel.
In fact, a refresher course should be mandatory for all seniors of a certain age. I know so many “old guys” who should not be driving, but won’t give it up. They will lose their freedom, maybe their identity if they stop driving. For the young, defensive driving should be greatly emphasized as it teaches respect for a vehicle, something we all should have the moment we grab onto those handlebars or that steering wheel. This is challenging to inculcate since today’s cars are much safer and reliable, which only adds to the false sense of security.
Michael Bellamy is the author of our Memory Lane series. He enjoys driving his 1997 Lincoln Mark VIII LSC and until an untimely collision claimed it, his 2001 Ford F-150 7700.
Cover Photo: Pexels.

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2018 Audi S5 Sportback: The Semi-Sleeper In Wait

2018 Audi S5 Sportback: The Semi-Sleeper In Wait

Audi says the 2018 S5 Sportback “leads the segment in performance,” and who am I to disagree? My question is: what segment is that, exactly? The semi-big coupe, mid-hatchback segment, I suppose?
And it’s not like I’m really complaining here, it’s just the Audi 5 Series really doesn’t need much dodging around when it comes to performance. Audi has, for a while now, pretty much stolen the march on other German car brands, in terms of leveraged performance.
They’ve pretty much owned Le Mans for a very long while, and they show no hesitancy when it comes to putting performance stuff into their road cars. Ergo, the S5, the more performance oriented version of the A5 coupe, is no slouch in either in the go/turn/stop departments.
Power & Performance
Audi’s 2018 S5 Sportback has an all-new 3.0-liter TFSI V6 engine living under the hood. It produces a rather vigorous 354 horsepower and 369 lb-ft. of torque. That power band spreads from 1,370 to 4,500 rpm, which is nice and mesa-like. Power from the V6 plant gets to the bahn via a newly prepared eight-speed Tiptronic automatic transmission, optimized for the V6’s low-end torque.
The 2018 S5 Sportback blastoffs from 0 and hits 60 mph in 4.5 seconds, topping out at 155 mph when equipped with summer performance tires. Not bad, not bad at all. The standard Audi drive select comes with four different modes: comfort, auto, dynamic, and individual. S5 Sportbacks come standard with quattro all-wheel drive, because, duh.
Photo: Audi of America, Inc.
Styling & Design
There’s a wider, flatter Singleframe grille (yes that’s one word, and yes, Audi went and registered it, and yes, I think that’s overreaching) and a longer, lower hood line to highlight the V6 mill. The wave-design shoulder line is more distinct than earlier generations, and there are wider wheel arches. The slim sculptural LED taillights are joined by a horizontal design line to offer a markedly muscular look, and to emphasize vehicle width.
The S5 Sportback is recognizable by its aluminum-optic side mirror housings, the Platinum Gray Singleframe grille with aluminum-optic double horizontal blade bars, S model specific rear diffuser with honeycomb structure, and quad exhaust outlets with chrome tips. Consider it a semi-sleeper.
Interior Treatments
The sophisticated interior of the S5 has seating for up to five, as long as the backseat passengers are not NBA hopefuls or typical Wal-Mart shoppers. There’s three-dimensional decorative inlay trim with climate control integration that spans from the door panels and across the dashboard. There’s also 35 cubic feet of cargo capacity with the rear seats folded down.
Photo: Audi of America, Inc.

Standard Equipment
The list of standard equipment for the all-new S5 Sportback is rather extensive, but the high points include full-LED headlights, the aforementioned drivetrain, a leather/Alcantara trimmed interior, heated eight-way power front seats with four-way power lumbar support, and driver’s memory. The seats are diamond stitched with power side bolsters and massage function.
Other niceties include a power sunroof, power tailgate, and three-zone automatic climate control with digital rear display.
Optional Features
Options? Oh yeah, you got options. 19-inch 5-spoke-cavo design wheels with summer performance tires, a full-color heads up display, tunes via a Bang & Olufsen sound system with 3D sound, and Audi MMI touch with handwriting recognition. Yeah, I don’t get why it needs handwriting recognition either, and good luck recognizing mine, bub.
The driver assistance package includes adaptive cruise control with traffic jam assist, Audi active lane assist, high beam assistant, and traffic sign recognition (cause you’re a distracted baboon and need all the assistance you can get). A heated, 3-spoke steering wheel with shift paddles are part of the cold weather package, as are heated rear seats. The warm weather package gets you ventilated front sport seats.
Photo: Audi of America, Inc.
Pricing & Trim Levels
Pricing? Well, that’s where the bad news starts.
The dollars start flowing right away for the 2018 Audi A5 Sportback: $42,600 for the Premium level, all the way up to $66,700 for the 2018 S5 Cabriolet in Prestige trim, which is about what a new Corvette costs. And I highly recommend you think about that for a bit. The middle of the road, pricing-wise, seems to be the S5 Coupe starting at $54,600. But still, that’s not out of the ordinary for the market and for what Audi is bringing to the table here.
If you go for the S sport package you get red brake calipers, sport adaptive damping suspension, and rear sport differential, and really, you should go for this. Don’t be a poseur – go and get all the performance goodies you can.
Tony Borroz has spent his entire life racing antique and sports cars. He means well, even if he has a bias towards lighter, agile cars rather than big engine muscle cars or family sedans.

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