2018 Audi S4: A Thorn In The Side For Much Bigger Cars

2018 Audi S4: A Thorn In The Side For Much Bigger Cars

Ah, the 2018 Audi S4, continuing proof that good things come in small packages. Yes, I know, they’ve gotten bigger since the first iteration, and yes, I know, they are more complex than they used to be, but these little brutes are still a total hoot, and giant killers to the unsuspecting.
The recipe applied to the Audi S4 is one as old as time, or, more accurately, as old as the automobile itself: Step 1 – Find a small car; Step 2 – Find the biggest motor that will fit into the engine bay of small car (see Step 1); Step 3 – Stuff big engine into small car; Step 4 – Enjoy!
Step 5 is optional: Have contact info of Priest, Rabbi, Minister, or Mortician handy.
Not So Ordinary
Audi has been at this for a time, with varying degrees of success/reliability/sanity. Didn’t they cram a little V8 into an S4 at one point? Or was that the RS? At any rate, the S4 stands as both a too fun car to drive and a testament that Audi is anything but a stodgy, engineering-based German car company. Remember, these are the yahoos that created the Sport Quattro S1 E2 and handed it to non compos mentis types like Walter Röhrl and Michèle Mouton and said, “see how fast you can make it to the top of that mountain.”
They were also the same people that put the drivetrain from the Allroad into an S4, and, c’mon, that’s kind of dumb (from a reliability standpoint).
Right, so here we are with the new, 2018 Audi S4.
Engine & Transmission
The new for 2018 S4 is driven by 3.0-liter TFSI V6 engine, tweaked to deliver more horsepower and torque. Specifically it cranks out 354 horsepower and 369 lb-ft. of torque. That is, technically speaking, a lot of power and grunt from such a small package. Audi says it’s up by 21 horsepower and 44 lb-ft of torque from the previous engine. It’s also worth noting how the power band is nice and wide, from 1,370 to 4,500 rpm.
The supercharger from the previous generation is gone, swapped for a single turbocharger to force induction.
The mill is connected to a standard eight-speed tiptronic automatic transmission, with lower gears featuring short, sporty ratios and longer upper cogs to help keep engine revs lower at cruising speeds.
Like I should even have to point this out, but all Audi S4s come standard with the quattro all-wheel drive system. Not only is this a given, but it also makes sense in putting all that power and torque to the bahn. It also ensures you’ll fire off the line like a bug with a Claymore mine strapped to its butt. Out back there’s an available Quattro sport rear differential, actively splitting torque between the rear wheels.
These things combined help the 2018 Audi S4 hit a class-leading and dynamic 0-60 time of 4.4 seconds. And speaking of dynamics, the chassis and suspension have been worked over too.
Photo: Audi of America, Inc.
Ride & Handling
For starters, there is the standard Audi drive select that gives you four different modes to choose from: comfort, auto, dynamic, and individual. These permit the driver to change shift points, alter steering and throttle response, and other available settings, as well as adjust the adaptive cruise control. There’s an optional sport adaptive damping suspension package with a new suspension control unit too.
You can also opt for something called dynamic steering, which gets you a variable steering ratio based on vehicle speed and the Audi drive select setting.
Exterior Styling
Design-wise the 2018 S4 gets the “latest refinements” so it stays current with the rest of the Audi line. I’ll leave that up to the eye of the beholder whether any of that works or not. Naturally, since this an S4, you get the aluminum-optic exterior side mirror housings, Platinum Gray Singleframe grille with aluminum-optic double blade bars, S model specific quad exhaust outlets, and a rear trunk lid lip spoiler.
Subtle, but enough is there to let the cognoscenti know what they’re dealing with.
You also get 18-inch 5-double-spoke-star design wheels with standard summer tires. There’s also (optional) 19-inch 5-spoke-V design wheels with summer tires if that’s your thing. Full LED headlights with LED daytime running lights and LED taillights with dynamic turn signals are standard. Also standard are auto-dimming, power folding, heated exterior mirrors – t here are optional red brake calipers in the S sport package if you’re a bit more on the flashy side.
Photo: Audi of America, Inc.


Interior Design
On the inside there’s a 3-spoke multifunction flat-bottom steering wheel with shift paddles and S badging. The eight-way power front seats with four-way power lumbar support and memory are heated. The seats are actually really fancy: they are diamond stitched S sport seats with power side bolsters, and a massage function. Also standard is three-zone automatic climate control with digital rear display; dual pane acoustic glass for the front side windows is optional.
Finally, a Bang & Olufsen stereo with 3D sound is available.
Trim Levels & Pricing
The 2018 Audi S4 comes in two basic flavors: Premium Plus and Prestige. They will set you back $50,900 (USD) for the Premium Plus and $55,800 for the Prestige. Yes, that’s a lot, but even at that price, it’s a hard little car to argue with.
Tony Borroz has spent his entire life racing antique and sports cars. He means well, even if he has a bias towards lighter, agile cars rather than big engine muscle cars or family sedans.
Photos and Source: Audi of America, Inc.



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AutoSens Detroit Conference Examines Vehicle Perception Technology

AutoSens Detroit Conference Examines Vehicle Perception Technology


One of the hottest topics right now in the automotive universe is autonomous driving. It’s also one of the most misunderstood. Proponents believe the forthcoming technology holds much promise, citing how autonomous cars usher in everything from zero emissions to better infrastructure.
Grease knuckled gear heads and car enthusiasts feel their prized small block V8s, pavement twisting muscle cars, and short-throw manual transmissions are going the way of the dodo.
Today’s engineers are riding this delicate balance; challenged with keeping a given automobile’s performance benchmark in tact, while implementing the latest advanced driver assistance systems. This is where AutoSens plays a critical role. Their conference in Detroit, Michigan this May is dedicated to engineers in the field, working on these different applications.
Passion & Value
AutoSens Detroit will provide a wide range of educational, networking, and hands-on experiences with regard to engineering the modern advanced driver assistance system. According to Robert Stead, Managing Director, Sense Media, AutoSens was built on the vision of senior technical experts at automotive OEMs and Tier 1 suppliers. That vision is then delivered at the conference by passionate experts who believe a strong community dialogue is ultimately necessary for the success of the technology.
“What we want to create is a community catered to the engineers who are working on advanced driver assistance systems, and other solutions to autonomous vehicles that will be integrated over the coming years,” Stead explained.
Sense Media launched in 2015 and held the first AutoSens conference in Brussels, Belgium. Stead points to how the evolving autonomous landscape, from digital imaging technology to cameras and radar shaped AutoSens.
“I decided two years ago the best way to serve that community was to set up my own business and focus entirely on digital sensing as a whole,” he said. “We place great importance on keeping the discussion relevant to engineers, upholding technical standards, and adding value for attendees.”
AutoSens Detroit takes place at the M1 Concourse, May 22nd through the 25th. Organizers are leveraging their existing good relationships with Detroit-based companies to put together a thought-provoking and exciting event. For Stead, having an AutoSens conference in Detroit is even a little personal.
“I went on a holiday there with some friends and I was really inspired to hear the stories of regeneration in Detroit,” he said. “I am a techno and house music fan too, so we attended the Movement Festival.”
Sense Media Managing Director Robert Stead addresses those in attendance at AutoSens Belgium. Photo: Sense Media.
Collective Voices
The speakers at AutoSens Detroit are as diverse as they are distinguished. Collectively, the panel has experience in everything from robotics and computer vision, to automotive electronics, digital imaging, and functional safety. Each speaker was handpicked and selected carefully based on their contributions to advanced driver assistance systems, functional safety, autonomous driving, and their overall passion for the topics.
“It is important to have the right caliber of speakers and be covering the right topics in Detroit,” Stead said.
The AutoSens Detroit panel includes Todd Benoff, Partner, Products Liability Practice Group, Alston & Bird. Benoff will host a session on insurance and liability and what the ethical considerations are for autonomous cars. Filip Geuens, Chief Executive Officer, Xenomatix, will facilitate a session on affordable, effective LiDAR solutions backed by real-world autonomous tests. Other speakers include Rudy Burger, Managing Partner, Woodside Capital Partners, with a session on the ever changing dynamics in the autonomous vehicle landscape, and Paul Fleck, President of Dataspeed, with insights on how to build an autonomous vehicle.
“For engineers who are working in this space, it’s an opportunity to come and hear about some of the things that are happening,” Stead said. “AutoSens is meant to help them to understand what is going on in the wider industry.”
AutoSens roundtable discussion in Brussels, Belgium. Photo: Sense Media.


Collaboration & Community
Indeed, the forthcoming autonomous era holds much promise, but right now we are still anticipating the many things that may (or may not) happen. Like a runner before the gun fires, we are poised and ready, having prepared long and hard for the finish line sprint. What we sometimes forget is how there are many others running alongside us. Your vision for the autonomous world may be remarkably similar to someone else in the field, but up until now, there was no way to meet them.
That’s the greatest value for those attending AutoSens, be it in Detroit or Brussels. It’s not simply a conference where you attend a couple of workshops, scribble down a few notes, and leave. AutoSens is about the community of people who share the same passion and drive for this bold, forthcoming autonomous generation. AutoSens brings us together so we can collectively implement the solutions necessary to welcome in what we all believe is a better era, not just for transportation, but society as a whole.
“The goal of all this technology is to improve safety,” Stead explained. “In order to do that, we need to have more conversations and collaboration, and what we have managed to create is an environment where that happens.”
AutoSens Detroit takes place at the M1 Concourse in Detroit, Michigan, May 22nd through the 25th. Automoblog readers receive a discount on their tickets through this special offer.
Carl Anthony is Managing Editor of Automoblog and resides in Detroit, Michigan. 



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High-Strength Steel: The Ally of Autonomy

High-Strength Steel: The Ally of Autonomy


The technology necessary for autonomous driving usually hinges on some common elements. For example, radar, cameras, LiDAR, and other various sensors are usually present. We hear about advanced algorithms, adaptive learning, and artificial intelligence, all of which are necessary for this new, promising era of driving.
Proponents say autonomous cars bring better infrastructure, reduced emissions, and the end of traffic fatalities. Massive events like the North American International Auto Show reflect just how far this technology, and its promises, have progressed.
It doesn’t seem like the future anymore because it’s already here.
Education & Utilization
Without one of the longest-standing industries within the automotive landscape, this bold autonomous world would come to a screeching halt. Sure, we can easily associate a number of software applications with autonomous driving, but what about a raw material like steel? When we hear “driverless car,” steel probably does not come to mind, although maybe it should?
“For some reason, people understand that automobiles are new technology but they don’t understand that steel is a new technology too,” said Jody N. Hall, Ph.D., Vice President, Automotive Market, Steel Market Development Institute.
The Steel Market Development Institute represents steel companies and works closely with the automotive industry to provide the proper grades based on the application. The organization is also focused on educating the greater automotive industry on the uses and benefits of the material. ArcelorMittal, a multinational steel manufacturing corporation headquartered in Boulevard d’Avranches, Luxembourg, shares a similar vision. Blake Zuidema, Director of Automotive Product Applications, spends a great deal of time with the automakers.
“My team works with the OEM body structure design community to try and understand what kinds of material properties are required in order to achieve all of their design objectives,” he said.
Steel is widely utilized in the automotive industry, encompassing a significant portion of any given vehicle’s chassis, body, and overall structure. Full-size trucks from General Motors, RAM, and Ford, for example, employ a high-strength steel frame to accommodate heavy payloads. Other vehicles, from minivans to crossovers, use steel for occupant safety and enjoyable driving dynamics.
SMDI’s display at the 2017 North American International Auto Show at the Cobo Center in Detroit, Michigan. Pictured here is the new Chrysler Pacifica. The individual colors correspond to different materials, including their grades and properties, used to manufacture the vehicle. Photo: SMDI.
Structural Integrity
Part of the steel industry’s focus with autonomous driving is providing the designers of the technology a durable material that can be shaped around their components. The idea is that if the sensors associated with automated driving are protected, they are more effective.
“If we are able to give them a better performing material, then they can have a more efficient design,” Dr. Hall said. “You need some kind of structure to hold all of those sensors in place and a steel intensive one can better protect them.”
It’s not just protecting the sensors, however. Even in the era of driverless cars, occupant protection is still paramount. Indeed, one of the promises of autonomous driving is an accident free world, but perhaps those glasses are a little to rose colored?
“I would love to believe that when we move to autonomous vehicles that we will eliminate traffic accidents but the simple fact is that is not going to be 100 percent true,” Zuidema said. “I think we are going to dramatically reduce the number of traffic accidents but no technology is perfect.”
Zuidema points to both the commercial airline and shipping industries and how they run on automated and connected systems. Despite this, planes still crash and ships still sink.
“Sensors can fail or be occluded by the elements; driving conditions can deteriorate to the point where the sensors may tell the wheels to do something, but if there is no traction, the vehicle is basically a ballistic object,” Zuidema explained. “There is no reason to believe autonomous vehicles, despite the technology, are going to be free of accidents.”
SMDI, ArcelorMittal, and other advocates for steel believe autonomous cars will need passive safety features as much, if not more so, than active ones. Further to that, the future autonomous car needs to be programmed not only to understand the world around it – streets, road signs, traffic etc. – but to understand itself.
Expect The Unexpected
Let’s say an autonomous car encounters a runaway baby carriage and is, in this scenario, left with only two choices since stopping in time is not possible. One, it hits the baby carriage, or swerves to miss it, but will collide with some other object – wall, telephone pole, dump truck etc. – in other words, there is no promising end to this situation. If the car understands it has a very strong safety cage constructed from a very durable material, and highly engineered passive safety systems, that will impact its decision.
On the other hand, if the vehicle understands itself as has having a safety cage of less integrity, and passive safety systems that are, from an engineering perspective, neglected, because we have put too much faith in the accident free promise of autonomy, then its decision could be very different. It may, in fact, hit the baby carriage.
“I realize this may be a stretch but these are the kinds of things you have to think about when it comes to autonomous vehicles,” Zuidema said. “When I think autonomous, I am still thinking the safety cage of the car is going to be equally important, if not more important.”
The three-point safety belt as it appeared in the Volvo PV 544 in 1959. According to the National Highway Traffic Safety Administration, seat belts saved nearly 13,000 lives in 2014. Photo: Volvo Car Corporation.


Stable Paths & Bold Visions
One of the most prominent examples of safety in the automotive industry is Volvo. Nils Bohlin, a Volvo engineer, is credited with the world’s first 3-point safety belt in 1959. The seat belt is arguably the greatest, most iconic passive safety device of all time, saving countless lives over the last near 60 years. This legacy is carried on through the automaker’s new Scalable Product Architecture (SPA), which utilizes hot formed steel and serves as framework for future Volvos.
“The use of hot-formed, Boron high-strength steel is a tradition for Volvo and provides several benefits in terms of safety and production,” said Jim Nichols, Technology and Product Communications Manager, Volvo Car USA LLC. “SPA allows us to add additional strength and rigidity to our cars while reducing weight and improving crash performance.”
Volvo’s vision is that by 2020 no one should be killed or seriously injured in a new Volvo. That’s a full five years before the general consensus on when autonomous cars are expected to be released.
“SPA gets us closer to this vision via additional high-strength steel and an electrical architecture that can support new safety technologies,” Nichols explained. “With the SPA platform, we were able to build both an electrical and network infrastructure that allows for the placement of additional sensors, which support autonomous driving technology.”
Dr. Hall believes such infrastructures are most effective when steel is in the picture.
“We want to deliver the structure of a vehicle that engineers can utilize to give good ride quality, durability, and safety performance,” she said. “However, today, we need to give the sensors for autonomous technology a pathway, and so we design the shape of the steel accordingly.”
Volvo’s belief in autonomous driving is well publicized and they have, in recent times, championed it with much vigor. And while SPA will, with its electrical and network infrastructure, support the technology necessary for autonomous driving, the basis is still on durability and safety.
“Thirty percent of the XC90 architecture, for example, is made from Boron steel, which is among the strongest materials available today,” Nichols said. “This material mix allows us to deflect and absorb crash forces, keeping drivers and passengers safer.”
A Volvo XC60 endures a frontal crash test at 35 mph. Photo: Volvo Car Corporation.
Cost & Energy Consumption
In addition to safety is cost, another concern consumers will inevitably have when faced with an autonomous car. One school of thought suggests going with an aluminum or carbon fiber intensive body to cut weight and therefore, reduce the number of batteries. Since battery and electric powertrains are often associated with autonomous vehicles, steel proponents are implementing strategies accordingly.
“In the past, batteries were very expensive and if you could reduce the number of batteries you needed for a given range of performance, you could reduce the cost of the car,” Zuidema said. “What we see now is the cost of batteries coming down – the marginal costs are such that it is cheaper to make the vehicle a little bit heavier out of steel, and even though you will need slightly more battery storage, the cost of the batteries is nowhere near the cost of converting to aluminum or carbon fiber.”
Steel advocates also point to the environmental benefits during manufacturing, especially as autonomous cars have the potential to reduce emissions themselves. Manufacturing an automobile from steel requires less electricity and CO2, thereby generating a smaller carbon footprint.
“Steel by its very nature requires far less energy during the production phase than other materials like aluminum,” Zuidema explained. “It takes a lot more energy to take aluminum oxide and convert it into pure aluminum metal than it does to take iron oxide and turn it into pure iron.”
General Motors is now testing autonomous technology in Michigan. The Chevy Bolt EVs for the tests feature advanced autonomous systems, along with other hardware designed for occupant safety, like ten standard airbags. The new Chevy Bolt EV utilizes high-strength steel extensively throughout its body structure for additional safety. Photo: General Motors.


Wings & Wheels
While some automakers predict as early as 2021, it’s hard to say just what the autonomous market will become once the vehicles arrive. My emotions on autonomous driving are mixed, although that was not always the case. When I first learned about it, and when we first began covering it here for Automoblog, I was all for it. Today, I am not so sure, but I want to believe in the autonomous car and I will give it a chance. I want to believe the forthcoming autonomous automotive system will give us all the benefits it promises and more.
Imagine a world free of accidents with better infrastructure and reduced emissions.
It’s nothing short of awesome.
However, I am not willing to give up my seat belt for the autonomous automotive system. I am not willing to give up the usage of high-strength steels either that keep us safe during a collision. I will give autonomy a chance but I won’t give it my entire blind faith. Neither should you.
Even though airplanes are the safest form of travel, I still buckle up when I board, and am mindful the nearest exit might be behind me. I even stay awake for the safety presentation. Like we often do with wings in the sky, we take for granted the basics that keep us safe. We should not replicate this with our wheels on the ground, autonomous or otherwise. Our faith in the autonomous system is best predicated upon the understanding of why the modern sensor needs the proven material, and why, for the sake of all the promises of autonomy, they must work in tandem.
Carl Anthony is Managing Editor of Automoblog and resides in Detroit, Michigan. 



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Letter From The UK: Days of Thunder Gone Forever

Letter From The UK: Days of Thunder Gone Forever
If ever this writer needed a reason to move lock, stock, and barrel to the United States it is this: In Europe, very soon, the Subaru WRX STI will be no more. Thanks to the mealy-mouthed misery-mongers that dictate our European lives, the good old Scooby Doo (It’s a British thing. Cockney rhyming slang: Scooby Doo/Subaru) with its 2.5-liter boxer engine is finding it harder and harder to meet euro-emissions regulations in its current guise.
My all-time favorite car will no longer be imported here. It will, however, continue to be sold on your side of the pond so don’t be surprised if, like Eddie Murphy, I announce I am Coming To America.
I am bereft. I am so upset by this news that I have to turned to poetry for solace and have written this Haiku:
Please stop all the clocksMy Scooby is gone baby, goneDriving passion done
Never say that Automoblog doesn’t bring you true culture.
The Last Week
Over the years, your correspondent has driven all the versions of this iconic car, brought to the fore via the World Rally Championship in the hands of the late, great Colin McRae. Just recently, I spent a happy week with the last of this legendary line.
Much driving ensued. Vast quantities of fuel were consumed and many miles were covered in typically British weather. The main images show the actual vehicle after a run through some fast country roads (cover photo above and one below). This is a car that can leave you breathless. Not especially powerful, the (relative) lack of horsepower is made up for by a level of grip that laughs in the face of our muddy, broken roads and hairpin corners. I had a wonderful time but now that time has passed.
Soon, America, your time will come. I give you another year at best before you too say goodbye to this fabulous free-spirited samurai of the road. Then you’ll know how it feels to see the essence of automotive passion disappear like lifeblood sucked from the world by the authoritarian vampires of state, only to be replaced by some sterile substitute. True Blood for the road.
Subaru Viziv Concept. Photo: Subaru UK Ltd.
Will Lightning Strike Again?
No. Sorry to be so blunt but I can’t sugarcoat this. Subaru is offering up the Viziv, currently in concept form as an addition to the range and it, like all new vehicles from the Japanese company, will be based on the Subaru Global Platform. I have learned there may be a replacement for the WRX STI based possibly on this car or on the, in Europe at least, rather lacklustre Impreza hatchback.
Whatever comes next, the true horror will be under the hood. I can scarcely bring myself to write this without a wave of nausea sweeping over me, but whichever model is selected to provide the performance version it will be sure to have a smaller engine and could even be – a hybrid!  I know, I know. End of days.
Here’s the evidence: Chris Graham, Managing Director of Subaru UK said: “I’d never think it’s the final, final edition [of the WRX STI]. We don’t yet have any dates from Japan for a relaunch, but I think we could see it as a hybrid.”
And It Gets Worse
That same executive is on record as saying – the heretic – they may also be dropping the manual six-speed gearbox across the brand. All Subaru cars will be driven through an automatic, more than likely the current “Lineartronic” slush box because it is compatible with the “Eyesight” safety system but which, in my opinion, would be hopeless in a performance car. Perhaps this will not be so bad for you as it is for me, as I believe Americans are rumored not to like to drive stick.
No stranger to the thrills of driving, Automoblog feature columnist Geoff Maxted is confronting the end of an era – the loss of the Subaru WRX STI, or “Scooby.” The performance car, which will no longer be available in Europe, is Maxted’s most beloved. Photo: DriveWrite.
Days of Thunder
One of my great loves, on television and never witnessed live alas, is American NASCAR motor racing. We do not really have its like here and this is my point. The sight of hugely powerful, more or less recognisable vehicles thundering around an oval, fender to fender, is to this writer the essence of what we love about cars. No fancy fripperies, no over-regulation, just automotive power and driving skills. In a sense this is what the Subaru WRX STI means to me. Imagine how you would feel if NASCAR was suddenly banned or had the Nissan Leaf as the mandatory race car.
That’s what the loss of the Scooby means to me.
Geoff Maxted is a motoring writer, photographer, and author of our Letter From The UK series. Follow his work on Twitter: @DriveWrite



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AI & Auto Safety: Separating Reality From Fantasy

AI & Auto Safety: Separating Reality From Fantasy If you’re not tired of hearing the term “artificial intelligence” yet, you will be soon. That’s because few buzzwords have been so ubiquitous – or creeped into the public consciousness so quickly. Even “low-carb diets” faded away after a few years, but it looks like we’re stuck with AI for the next few years (or even longer).
The good news is it could actually save your life. Especially if you drive a car.
Staying Power
That’s because unlike the long-forgotten “information superhighway,” AI is actually built on the fundamentally sound principle that a computer, if given the correct inputs and instructions, can make calculations and decisions far more quickly and accurately than a human. So even though artificial intelligence may have sci-fi aspirations of delivering true sentience, what it is evolving into is a system that lets machines collect and collate data to improve outputs over time.
So what does this have to do with safety, especially behind the wheel? The short answer is absolutely everything. Most traffic accidents occur as the result of human error and poor reaction times. Look at any instance where a car was rear-ended: in those wrecks, the driver who was at fault wasn’t able to hit his or her brakes in time. Anti-lock braking systems have helped mitigate that problem over the last few decades, but AI is about to change the safety game in an even more fundamental way.
AI On Wheels
AI may have started out on the fringes of the auto industry, but it’s impossible to ignore today. IHS Markit predicts a jump in AI-based systems in cars from 8 percent today to 100 percent by 2025. And while most current AI tools are related to speech recognition (such as built-in systems for navigation), over the next decade they’ll cover just about every aspect of operating a motor vehicle.
One of these areas is advanced driver assistance systems, sometimes referred to as “ADAS” for short. This is a broad category that includes machine vision systems, LiDAR, and radar detection systems. This approach leverages one of the key aspects of this new paradigm – the rapid advancements in AI-driven 3D imaging. There are even tools that ensure drivers are fit to be behind the wheel. These may sound like incremental improvements over things like rear-view cameras, but they are fundamentally different because AI systems are designed to learn from experience, getting smarter as they are exposed to more data. Showing you a picture of what’s behind your car is cool; letting you know it’s a child running after a ball is transformative.
Sense Media Managing Director, Rob Stead gives the opening remarks at AutoSens Brussels, September 20th 2017. The two day conference, held at Autoworld Brussels, examines the many facets of automated driving including the role of artificial intelligence. The event attracted nearly 500 attendees, many of which hold senior engineering and leadership roles in the industry. Photo: Sense Media.
Drive My Car
If machines have better reflexes than humans, never stay too late at the party, never drive home tired after work, and always know when to brake in a matter of milliseconds, exactly why are people taking the wheel at all? In fact, some experts predict that a generation from now most “drivers” won’t actually be operating their cars. Three years ago, Toyota launched a billion-dollar AI company and more recently announced a new venture called the Toyota Research Institute-Advanced Development or TRI-AD, with a goal to start testing their own autonomous, electric vehicles by 2020.
In 2016, GM spent the same amount to buy Cruise Automation, a San Francisco-based developer of autonomous vehicle technology. The first driverless cars are already on the road in a limited capacity, but it’s only a matter of time before they’re the norm, not the exception.
The Toyota Research Institute presented Platform 3.0 at the 2018 Consumer Electronics Show in Las Vegas, Nevada. Platform 3.0, built on the Lexus LS 600hL, is Toyota’s latest autonomous research vehicle. Photo: Toyota Motor North America.
Lasting Impact
All of these innovations ultimately come back to one thing: AI-based 3D imaging – whether it’s using face authentication to determine if someone is able to drive safely or figuring out if another car is being operated unsafely. The first automated car tests (including a famous one funded by DARPA) were failures . . . until engineers replaced their 2D cameras with 3D ones that could actually capture images in a way that could prevent accidents.
As cameras get better and processors get faster, we are rapidly approaching the day when human drivers are so much less safe than their electronic counterparts that the only logical choice will be to get in, sit down, and let the car move you safely to your destination.
George Brostoff is the founder and CEO of SensibleVision, a leader in 3D face authentication technology, headquartered in Cape Coral, Florida. He has founded three successful tech companies, holds seven patents, and grew up working in a family business.



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2019 Mazda CX-3: Sign of The Times?

2019 Mazda CX-3: Sign of The Times? Mazda recently introduced its updated CX-3 subcompact crossover before journalists at the New York International Auto Show. The CX-3 looks just like the other Mazda CXs, only squashed into a much smaller package. I’m not saying it’s a bad look or that the 2019 CX-3 doesn’t work, it’s just that you can only smush something down so far. Other than that, the new Mazda CX-3 will work out quite well in urban environments.
Minor Upgrades
And that – urban environments – is what this is all about. Although you could nominally take a Mazda CX-3 off-pavement, you wouldn’t confuse it for a Jeep. And besides, 90 percent of CX-3 owners would never do that in the first place. The new CX-3’s interior has undergone a significant revamp with the most notable new bit being the electronic parking brake. Yes, that gives you more room and allows for a significant increase in storage space, but gone will be the joys of handbrake turns in snowy parking lots. Full-leather seating surfaces are now available and redesigned seats provide drivers a more comfortable position.
The SKYACTIV-G 2.0-liter gasoline engine is said to be smoother, more efficient, and more refined. Also reduced, according to Mazda, are noise, vibration, and harshness characteristics.
2019 Mazda CX-3 on display at the 2018 New York International Auto Show. Photo: Mazda North American Operations.
Reactive Vs. Proactive
And all this is well and true and fine and good, but it’s another example of how automakers are all SUVs, all the time these days. Car makers have clocked to the fact that people love SUVs, so be it. But car makers will try and do the strangest things to try and accommodate those perceived needs. Automakers are, by and large, reactive organisms. They see a trend and respond to it. It’s hard to think of the times car manufacturers have shifted audience desires in a given direction. The only two I can think of is the Ford Mustang and the Chrysler minivans (both of which were done at the behest of Lee Iacocca, curiously enough). The Mustang started the pony car wars, of which we are still enjoying the fruits of today, and the minivan created the, er, well, it created the minivan.
But so be it. Automakers see that most Americans want an SUV – or something that can be sold as an SUV or a crossover or an “Urban Activity Vehicle” or something else condescending – and come perdition or high water, they’re going to sell it to us. This isn’t a problem. SUVs aren’t like disco music, something that was forced on the people. No, we want our SUVs, and nine times out of ten, we want them for all the wrong reasons.
Fashion Sense
So Mazda will make us a CX-3. A vehicle with limited non-pavement functionality and too small to haul anything practical. And people will buy them, and most of those people will be happy, and who am I to say they are “wrong” in their purchasing choices. People, the same slice of the market, actually, were joyously happy with minivans. Until those same people realized that driving a minivan marked you as a “suburban parent, 2.6 children, dog (small – medium), loves: Local Sports Team.” And the most practical, get-the-job-done conveyance ever devised by 1980s era man had to go.
And I should say that I am not just picking on Mazda here. A number of automakers released new SUVs during the New York International Auto Show; Acura, Lexus, Lincoln, Hyundai, and Maserati among them. It’s all about what is fashionable. Fashion. That’s why people buy SUVs, ultimately. And if the 2019 Mazda CX-3 suits your style, then have at it. It’ll work.
Tony Borroz has spent his entire life racing antique and sports cars. He is the author of Bricks & Bones: The Endearing Legacy and Nitty-Gritty Phenomenon of The Indy 500, available in paperback or Kindle format. Follow his work on Twitter: @TonyBorroz. 
2019 Mazda CX-3 Gallery














Photos & Source: Mazda North American Operations.



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Mercedes-AMG GT Concept: The Performance Sedan Of The Future

Mercedes-AMG GT Concept: The Performance Sedan Of The Future

Mercedes-Benz is, at their heart, a big sedan company. Sure, they might build devastatingly quick race cars now and then. They might build beautiful Gullwings every quarter century or so, but at their heart, big, fast sedans is what Mercedes-Benz does.
Witness the Mercedes-AMG GT Concept.
What Ferrari is to road going sports cars, Mercedes-Benz is to big performance sedans: The Benchmark. With the new Mercedes-AMG GT Concept the Stuttgart company just rolled out at Geneva, they hope to redefine what that benchmark is.
Proper Introductions
What the Mercedes-AMG GT Concept does is successfully blend a bunch of odd, disparate elements. The Mercedes-AMG GT Concept wants to be all things to all people. It has the practicality of a four-door sedan, yet the styling of a coupe – working the now fashionable idea of a four-coupe to great effect – it has bags of power as only an engine-obsessed company like Mercedes-Benz can have, yet it gets great gas mileage and pollutes very little since it’s a hybrid; it is most definitely not a sports car, yet it cops design elements from its corporate sibling the AMG GT sports car.
Usually, this does not work. It does not work at all, and usually fails spectacularly. Look at the Pontiac Aztek. That tried to be all things to all people too, and besides ending up a radiating failure, its only real notoriety is that it was the car Walter White drove in Breaking Bad.
The Mercedes-AMG GT Concept works.
Quote Worthy
“With the Mercedes-AMG GT Concept, we are giving a preview of our third completely independently developed sports car and are extending the attractive AMG GT family to include a four-door variant,” said Tobias Moers, Chairman of the Board of Management of Mercedes-AMG GmbH. “With our AMG GT Concept, that means a combination of an ultra-modern V8 gasoline engine and a high-performance electric motor, both intelligently networked with an extremely powerful yet lightweight battery concept.”
Moers also underscored the performance aspects.
“This hybrid powertrain offers an impressive electric range and the opportunity to generate a system output of up to 805 horsepower in its last level of development, and covers the sprint from 0-60 mph in less than three seconds – which corresponds to the performance of a super sports car,” he said.
Okay, let’s break down what Herr Moers just said.
Photo: Mercedes-Benz USA.


Perception Versus Reality
Look, we could delve deeply into the styling of the car, but ultimately all that is subjective. I can trust anyone with eyes out there to form an opinion on the Mercedes-AMG GT Concept’s looks, and I would wager that most people would find them pleasing. What is not subjective is the drivetrain.
As Herr Moers pointed out, this monster reels out 805 horsepower, which is comparable with the upcoming Ferrari Superfast. Let that sink in for a bit.
Yes, of course this thing is going to weigh more, so it’s going to need a lot of power to hit performance benchmarks like 0 to 60 in less than 3 seconds. But still, that’s a lot of go.
The performance-based hybrid system starts off with a handcrafted AMG 4.0L V8 biturbo engine, mated to an additional, powerful electric motor. Obviously the electric motor is critical to getting this thing to scoot to 60 mph in less than three seconds. The power generated from both sources gets routed to the Bahn via a fully variable AMG performance 4MATIC+ all-wheel drive system. Not only is this a benefit in cruddy weather, it also helps with the prodigious power output in general. Furthermore, with torque vectoring, each wheel can receive torque individually, resulting in a perceptible increase in performance.
Photo: Mercedes-Benz USA.
Track Inspired Performance & Efficiency
There are three operating modes for the AMG GT Concept. It can drive on the electrical system alone, just the combustion engine, or with an optimal combination of both as a hybrid. So, you could drive it as just an EV, sort of like a big Tesla, in a way. You could go with just the turbo V8, in full-on old school mode. Or you could be the clever ape and use both and get all the performance and efficiency you can handle.
The operating strategy of the AMG GT Concept is derived from the hybrid powerpack of the Mercedes Petronas AMG Formula 1 race car that has been kicking butt and taking names for the past three seasons. Three? Four? I can’t remember, and frankly, it’s been going on for far too long.
The AMG GT Concept hybrid system was developed in cooperation with engineers at Mercedes-AMG HPP High Performance Production GmbH. Just like in the Formula 1 car, the AMG GT Concept’s battery is charged while the vehicle is driven so you have maximum electrical power available at all times.
Photo: Mercedes-Benz USA.


Future Tastes
“The AMG GT Concept gives a sneak preview of the exterior design coming to the series production model,” according to a Mercedes-Benz press release.
That means they are going to build this thing, but like all show cars, what ends up in the dealership won’t be exactly what you see here. All show cars have a certain amount of gee-wiz stuff on them – gyroscopic self-leveling ashtrays and such. That’s the sort of stuff that doesn’t make it to production.
What will make it, however, will be the general look of the AMG GT Concept and its innovative, powerful hybrid drive system. No word on when it will arrive or what the price will be, but the AMG GT Concept sure seems close to production. It’s also not too wild of a guess to say this thing will cost many, many dollars. In the meantime, the Mercedes-AMG GT Concept is on display at the 87th Geneva International Motor Show.
Tony Borroz has spent his entire life racing antique and sports cars. He means well, even if he has a bias towards lighter, agile cars rather than big engine muscle cars or family sedans.
Mercedes-AMG GT Concept Gallery














Photos & Source: Mercedes-Benz USA



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Cadillac Unveils New User Experience Technology

Cadillac Unveils New User Experience Technology


This is a strange thing to try and comprehend, but I bet you’ll end up seeing more and more of it as our dashboards and our smartphones overlap in some great Venn diagram of user interfaces. Cadillac has just updated what it calls the “user experience” in its CTS sedan.
As it turns out, this generic term of “user experience” is something I have quite a bit of experience with. I work with a lot with game companies, training outfits, and people who do museum designs and stuff like that.
“User experience” is a catch all phrase that all boils down to this: “How does the person using “this” [and “this” can be anything from a kiosk in a museum to a training film] come out at the end of the encounter?”
Museums To Motor Cars
Ideally, you want your audience, say a bunch of grade school kids at a natural history museum, to know more about dinosaurs at the end of the day. Cadillac is applying this basic idea so as to better integrate people, both passengers and drivers, into its cars. You could sort of see it coming, if you’ve been paying attention.
First off, everyone seems to have a smartphone or a tablet or both. That ubiquity is very attractive to almost anyone who makes or sells things. Beyond giving you a place to attach your smartphone to your dash, it quickly grew to integrating smartphone systems with automotive ones. Getting songs to the speakers of your car from your iPod quickly grew to factory integration of things like Apple CarPlay and Android Auto. So how long before it grows to be more than that?
If Cadillac has anything to say about it, how long is now.
Photo: Cadillac.
Personalized Preferences
This next-generation user experience system debuts in the new Cadillac CTS, and will be arriving at U.S. dealerships soon. Cadillac plans to include the system in the XTS and ATS sedans in 2018 with other product lines to follow. The aim is for the system to offer a more personalized, intuitive interface with the upgrade.
Cadillac wants a dynamic environment that can be fine-tuned over time to meet a customer’s evolving connectivity needs. They also want to leverage cloud computing to further personalize vehicles, be it for better navigation, or updating and installing different applications via the Collection app store.
Caddy is aiming to apply the functionality of apps and smartphone practices into the vehicle. Which is a clever way to approach this. They aim to provide customers easier access to common features via a Summary View where key applications like climate, audio, phone, and navigation are displayed on one screen. My Driver Preferences is what Cadillac calls it, and yes, that sounds like a third rate appropriation of something Apple would have done in 1988, but give them a chance, they’re still learning.
My Driver Preferences are individualized, cloud-based profiles that allow you to jigger the infotainment system to match personal preferences, and take that with you to any new Cadillac user experience equipped vehicle. You know power seats with memory functions? Think of it like that on steroids. You hop into your rental Cadillac, log in, and how you and the car talk to one another is just like your personal car back home.
Photo: Cadillac.


Predictive Preferences
So you can tweak things like vehicle and display settings, contact favorites, navigation route preferences, and recent destinations. A particular driver creates an individual account for their preferences across all Cadillacs and then can manage them either in the vehicle or via myCadillac Owner Center on the Cadillac website.
Of course this all integrates with your smartphone (Cadillac might be a lot of things, but they ain’t stupid).
The new system features an available, all-new navigation app with what Caddy calls “an intuitive interface” that gives a driver access to destination information via available cloud-based services. This includes updated points of interest, live traffic information, fuel prices, and parking information.
And yes, all that sounds good, but what Cadillac will need to sell is using their system over Google Maps or the like. The Cadillac system does have enhanced voice recognition and improved onscreen search functions, so you can access more relevant search results. This is a subscription-based system that can learn your preferred routes and destinations, even going as far as offering predictive suggestions based upon traffic and frequent destinations.
Why is it that these sorts of things in cars want to try and second guess what you need or want, and then feed you recommendations? Besides being rather cloying and most likely a pain in the rear, the answer is obvious: Money.
Photo: Cadillac.
Mindful Usage
Not only will a car company (General Motors via Cadillac, in this case) get a lot of demographic data to sift through, they can sell that to potential business partners. Like selling how many Cadillac owners searched for and actually went to a Chili’s while on the road to Brinker International. It’s sort of like Big Brother, only instead of dragging you to Room 101, they manipulate you into spending money at a chain restaurant in a strip mall.
All of this feel-good and semi-useful totalitarianism comes standard on new Cadillacs equipped with the user experience system as an available, opt-in 12-month connected navigation trial. So in a way, it’s sort of like OnStar, only more so. If you want to geek out on this, it functions via the built-in OnStar 4G LTE platform, which with customer consent, allows Cadillac to remotely update various features.
“With customer consent” is an important term to keep in mind for . . . well, most likely the rest of our lives now.
Tony Borroz has spent his entire life racing antique and sports cars. He means well, even if he has a bias towards lighter, agile cars rather than big engine muscle cars or family sedans.
Photos & Source: Cadillac



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