Hyundai And Amazon Launch Digital Showroom

Hyundai And Amazon Launch Digital Showroom Virtual Reality is here!!! Virtual Reality will be the technology of 1988 1992 1995 2001 2015 2018!! I know, I know. We’ve been hearing this same tired song for decades, but now, if Hyundai and Amazon are to be believed, Virtual Reality might actually be a viable thing.
Houses & Cars
I’ve been involved with more than a few VR companies over the years. Yeah, it’s very intriguing and the experience can be cool but, for what ever reason, it’s never caught on the way they tell us it should. Strangely enough, one of the areas where VR actually does seem to be working is in real estate. I’ve known a couple of guys that make VR environments for yet-to-be-built condos.
Want to see what your million dollar, 20th floor condo looks like? Want to check out the views? Put on this headset. Want to see what the view on floor 28 looks like compared to floor 20? Click, there ya go.
Whether someone from the real estate industry tipped Hyundai off, or whether they just came up with it on their own, Hyundai has something similar for the automotive world.
Photo: Hyundai Motor America.
Virtual Showroom
Hyundai’s new digital showroom, that they cooked up with Amazon (that hosts all the data and acts as the gateway), offers car buyers the ability to not only compare pricing and reviews, but also book test drives, and check on dealer inventories. Hyundai says this is all part of their commitment to exceptional customer service, and it’s hard not to see that they’re right.
The “showroom” Hyundai set up on Amazon takes you, the prospective car buyer, on a “customer journey,” which sounds like some Grade A marketing gobbledygook. You start with the “brand experience” page that highlights the latest in Hyundai’s technology and automotive innovation. Next, if you want to be really linear about this, you can learn about Hyundai Assurance (that highlights the Korean company’s Connected Care, warranty services, 24/7 Roadside Assistance, and Hyundai Care).
You can then see more details on various Hyundais based on your preferences and buying habits. You can also read reviews, check pricing, set up test drives (in the real world), streamline your purchase options, and even find a local Hyundai dealer.





Upward Expansion
Interestingly, this is not the first time Hyundai and Amazon have worked together. They first collaborated in 2016 with “Prime Now, Drive Now,” an on-demand program that allowed buyers to book test drives through Amazon Prime Now. On top of this, Hyundai was the first mainstream automaker to connect cars with homes using Amazon Echo and the Blue Link skill for Amazon Alexa. So look for this Hyundai and Amazon partnership to continue.
The new digital showroom can be found here, if you’d like to give it a look.
Tony Borroz has spent his entire life racing antique and sports cars. He is the author of Bricks & Bones: The Endearing Legacy and Nitty-Gritty Phenomenon of The Indy 500, available in paperback or Kindle format. His forthcoming new book The Future In Front of Me, The Past Behind Me will be available soon. Follow his work on Twitter: @TonyBorroz



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VinFast: The Future of Vietnam’s Automotive Industry?

VinFast: The Future of Vietnam’s Automotive Industry? There’s a new startup car company – VinFast – looking to revolutionize the world of personal transportation. These days, that’s not very surprising to read. What is surprising is how this new car company is Vietnamese, and will be producing a home-grown sedan and SUV.
These first two rides will be produced at a new, state-of-the-art manufacturing facility in northern Vietnam.
Literary Perspective
In 1992, Neal Stephenson wrote this book called Snow Crash. It’s a pretty interesting book, and there’s a passage in it I was reminded of when this press release wafted across my digital transom:
“When it gets down to it — talking trade balances here — once we’ve brain-drained all our technology into other countries, once things have evened out, they’re making cars in Bolivia and microwave ovens in Tadzhikistan and selling them here — once our edge in natural resources has been made irrelevant by giant Hong Kong ships and dirigibles that can ship North Dakota all the way to New Zealand for a nickel — once the Invisible Hand has taken away all those historical inequities and smeared them out into a broad global layer of what a Pakistani brickmaker would consider to be prosperity — y’know what? There’s only four things we do better than anyone else: . . . “
Or, to put it in more modern terms: “You think Detroit’s got problems now? Wait until they start banging out the 2028 Camaro in Ho Chi Minh City.”
The question is not can they, but when will they. And, if now is the time it all starts, are VinFast the people to do it? We will find out relatively soon, because we’ll be able to see both an SUV and sedan at the Paris Motor Show this coming October. Oh, and they don’t seem to be doing things by half, since both rides are being developed by Pininfarina.
VinFast SUV rendering. Photo: VinFast Service and Trading JSC.
Blazing Speed
VinFast says their cars are developed to “international standards,” meaning they want to compete with the available offerings in Munich and Los Angeles and London. That’s biting off a lot, first time around. And to make this even more interesting, VinFast crowd-sourced the designs, with the Vietnamese people voting on their favorites from a range of options presented in October 2017.
Yes, VinFast is going from design kick off to debut in one year. And these first two models will be for sale in Vietnam by September 2019. All the while Vinfast says their upcoming twins will “meet international standards and customer expectations in terms of design, quality, dynamics, premium in-car features, and the ownership experience.”
A Few Questions
It’s at this point where things turn rather run-of-the-mill concerning the finer points of VinFast. They will be working with “world-leading” European design, engineering, and production technology partners, but they don’t tell you who those partners are, apart from Pininfarina. In the boardroom, VinFast has also recruited senior executives from some of the industry’s “leading automotive companies,” but they don’t mention who those senior executives are, or from which automotive companies they were recruited.
So far, it looks as if VinFast has recruited only from General Motors.
Photo: VinFast Service and Trading JSC.
Real Deal
VinFast is not all vapor and marketing smoke. They are nearly finished with construction of their purpose-built, state-of-the-art 335-hectare plant in Hai Phong, making it one of Vietnam’s biggest industrial projects ever. And yeah, that’s the same Hai Phong that Dick Nixon decided to mine and bomb in 1972.
Also, it’s worth noting that VinFast’s corporate owners, Vingroup, is one of Vietnam’s largest, privately-held businesses, with annual revenues in 2017 of 3.8 billion USD. Which is good, because designing and building cars from scratch takes a lot of money.
Tony Borroz has spent his entire life racing antique and sports cars. He is the author of Bricks & Bones: The Endearing Legacy and Nitty-Gritty Phenomenon of The Indy 500, available in paperback or Kindle format. His forthcoming new book The Future In Front of Me, The Past Behind Me will be available soon. Follow his work on Twitter: @TonyBorroz
Photos & Source: VinFast Service and Trading JSC.



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BMW Marries Car & Ride Sharing In Seattle

BMW Marries Car & Ride Sharing In Seattle The tech explosion of the past 20 years has shown us, more than anything else, that if you combine greed with imitation, you get competitors. Now that Uber (McDonalds) and Lyft (Burger King) came up with the idea of “ride sharing,” along comes BMW with its entry into the game, ReachNow (Wendy’s). The burger joint analogy is on purpose. Anybody can run a good mom & pop burger joint, but going national and franchising your operation?
That’s a little more tricky.
Two In One
ReachNow is the mobility services division of BMW Group, maker of all things fast, boxy, and Bavarian. ReachNow says they are famous for being “the first company to operate both car sharing and ride hailing within a single app.” Sure, but I’ve never heard of it. This app, what ReachNow refers to as a “suite of mobility solutions,” can do essentially more than one thing, transportation-wise.
ReachNow was first rolled out as a multimodal (i.e. more than one kind of transportation) strategy at Automobility LA in November 2016, and now they are putting it out in the real world to see how it works. Or, at least they’re putting it out in Seattle, which may or may not count as “real.”
What sets ReachNow apart from say, Lyft or Zipcar, is that ReachNow combines all of those services into one, big service. With this, you can get a short term vehicle, like a Zipcar sort of deal, or you can just get a ride from point A to B, like with a Lyft. ReachNow allows you to personalized your level of comfort, and also customize your individual plan based on convenience or cost.
Let’s break this down . . .
Photo: BMW Group.
Piece By Piece
“Drive or ride” means customers (ReachNow calls them members) can choose between driving themselves via car sharing or getting a ride from the ride hailing service. Slick. If you choose to drive yourself, you can select from a fleet of hundreds of BMW and MINI vehicles, which sounds like fun. You pay by the minute, by the hour or by the day, meaning that ReachNow offers all the non-car-ownership options: ride, drive for a bit, or rent for a while.
The “go now or go later” option allows you the choice between an immediate, on-demand pick up or planning ahead and scheduling a pick up. You can reserve your transportation needs from 20 minutes to up to seven days in advance, which should come in handy for doing things like getting rides to the airport and such.
With the “personalized comfort” part of the app, you can individualize the in-vehicle experience by setting your temperature and music preferences beforehand. You can also select a “quiet time” feature if you wish to not be disturbed during the trip. You know, this way you keep your interactions with another living, breathing, feeling human down to the absolute minimum.
Another nifty feature is, once you reserve a ReachNow car, the destination will be sent automatically to the in-vehicle navigation. Nice.
Photo: BMW Group.
Pricing & Availability
ReachNow users in Seattle will be the first to get the full experience, with the sign up fee waived for new members who want to try the Ride portion only. The standard ReachNow Ride pricing starts at a $3.24 minimum, with a $2.40/mile plus $0.40/minute premium (no surge pricing).
The app works on both iPhone and Android devices.
Local Perspective
On a final note, let me add this: As a longtime Seattleite, this can’t make things any worse. I hope. Traveling around Seattle is a never-ending Boschian nightmare. 95 percent of the drivers are lack-whit sub-morons, the traffic planning is designed by sadists (I think), and the level of road maintenance makes you think you’re driving in Mogadishu, not Queen Anne.
None of this would matter if Seattle had a workable public transportation system, but it doesn’t. So if BMW’s scheme works, more the better. It’ll get you knuckle-dragging gibbons off the roads. I hope.
Tony Borroz has spent his entire life racing antique and sports cars. He is the author of Bricks & Bones: The Endearing Legacy and Nitty-Gritty Phenomenon of The Indy 500, available in paperback or Kindle format. His forthcoming new book The Future In Front of Me, The Past Behind Me will be available soon. Follow his work on Twitter: @TonyBorroz
Photos & Source: BMW Group.



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2018 Toyota Sequoia TRD Sport Review

2018 Toyota Sequoia TRD Sport Review It’s never a good thing when you just finish driving a hot sedan like the Lexus LS 500 F Sport and then get into a bigger vehicle like the 2018 Toyota Sequoia. When we got behind the wheel of the large Sequoia SUV, we had to adjust our mindset to accommodate the larger vehicle’s driving dynamics.
At first we pushed the gas pedal, expecting to fly past slower traffic like in the LS 500, but that didn’t happen. With that said, we will shift gears and take an objective look at the 2018 Toyota Sequoia TRD Sport, which is built for off-road fun.
What’s New For 2018
Toyota has added the TRD Sport trim. All Sequoias now have LED headlights and additional standard safety features, including forward collision warning with automatic emergency braking. A restyled grille and gauge cluster round out the changes for 2018.
Features & Options
The 2018 Toyota Sequoia TRD Sport ($54,340) comes standard with LED headlights, sunroof, power rear window, tri-zone automatic climate control, power-adjustable driver’s seat, 60/40-split reclining and fold-flat third-row bench, plus second and third-row retractable sunshades. Other features included a rearview camera, Bluetooth connectivity, a USB port, 6.1-inch touchscreen, and an eight-speaker audio system with a CD player and satellite and HD radio.
Standard safety features included forward collision warning with automatic emergency braking, lane departure warning, front and rear parking sensors, blind-spot monitoring, rear cross-traffic alert, and traffic-adapting cruise control.
The TRD Sport trim ($3,810) adds a sport-tuned suspension, 20-inch wheels, second-row captains chairs, heated 10-way power driver’s seat, four-way power passenger’s seat, Entune Premium audio, navigation, and special exterior styling details.
Total MSRP including destination: $60,219.

Interior Highlights
The Toyota Sequoia TRD Sport with its 20-inch wheels sits up a bit higher than the standard model, and shorter folks may need to use the grab handles to pull themselves up and into the cabin. This Sequoia’s interior is designed for families that want extra luxury. This is a family hauler built for comfort but it can also get you away from civilization.
The cabin is packed with extra goodies and comes well-equipped with navigation, heated front seats, and luxurious leather seats in front and back.
The front seats are extra comfortable and supportive, with good 10-way power adjustability, ready to keep you steady for a full day on the road. Our tall riders in the back thought the second row captains chairs had plenty of leg and hip room as we motored to get lunch this earlier week. Mom will like the power rear lift gate and extra cargo carrying ability behind the third row for camping gear or sports equipment.
If you need more cargo room, just flip a switch and the power-reclining third row folds flat.

Engine & Fuel Mileage Specs
The Toyota Sequoia TRD Sport is powered by a 5.7-liter V8, producing 381 horsepower and 401 lb-ft. of torque. It comes mated to a six-speed automatic transmission; the optional four-wheel drive was included with this tester.
EPA fuel mileage estimates come in at 13/17 city/highway and 14 combined mpg.
Driving Dynamics
The Toyota Sequoia TRD Sport offers solid dynamics on the road and will travel well for long weekend trips. The rear backup camera and blind spot monitoring make the bigger vehicle easy to handle in town too. The vehicle’s recreation-purposed attributes definitely set it apart from other SUVs. The reason to buy a Sequoia TRD Sport is the off-road ready suspension and towing capability. 
If you are looking for off-road capability along with a comfy ride, this large SUV fits the bill. If you want a rugged vehicle you won’t mind taking your significant other out on a date in, this is also the one for you. The cabin is quiet thanks to engineering efforts to isolate road noise. In fact, we didn’t notice much noise from the TRD ’s more aggressive tires.
While most Toyota Sequoia owners will likely never take their vehicle truly off-road, you can with the TRD Sport. It’s built with multi-mode 4WD, a locking center differential, and front and rear stabilizer bars. The Sequoia TRD Sport will handle the rough trails with ease but we felt the big SUV could use a bit more power as we pulled up the mountain roads this week. With a full load of people and cargo, we can see where it may leave you wanting for more power, not to mention fuel economy.  
Conclusion
The Toyota Sequoia TRD Sport is designed for the more adventurous owner. It can be taken off-road, yet there is plenty of extra comfort and luxury for long road trips.
Denis Flierl has invested over 25 years in the automotive industry in a variety of roles. Follow his work on Twitter: @CarReviewGuy
2018 Toyota Sequoia TRD Sport Gallery








2018 Toyota Sequoia Official Site.
Photos: Toyota Motor Sales, U.S.A., Inc.



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2019 Acura MDX: A Brief Walk Around

2019 Acura MDX: A Brief Walk Around The 2019 Acura MDX offers up lots of what current SUV buyers are looking for: room, infotainment gear, safety gadgets, and enough on and (semi) off-road capabilities for 90 percent of the situations modern drivers should hope to find themselves in.
Special Treatments & New Colors
After the major design refresh in 2017 and key tech upgrades in 2018, the 2019 Acura MDX comes with new interior improvements to up the luxury. There’s such niceties as Desert Olive Ash wood trim, high-contrast seat and door panel stitching, and contrasting front seat side garnishes. The Technology and Entertainment packages get an updated second-row seat configuration and the Advance Package adds a trim-exclusive matching wood center console trim.
2019 will also see new colors on the MDX, bringing the total to nine available shades. The new colors include Gunmetal Metallic, Majestic Black Pearl, Performance Red Pearl, Canyon Bronze Metallic, and the A-Spec-exclusive Apex Blue Pearl.
There are also newly-designed 20-inch aluminum alloy wheels on offer with a machine finish and Shark Grey accents. These new rims are also a half-inch wider than before and are wrapped in wider, 265/45-series tires.
2019 Acura MDX. Photo: Honda North America.
Safety & Security
Of course the 2019 MDX has enough standard safety and driver-assistive tech to make you feel like an astronaut.  All 2019 MDXs come standard with the AcuraWatch suite of safety gear. This means stuff like Collision Mitigation Braking with Forward Collision Warning, Lane Keeping Assist, Adaptive Cruise Control with Low-Speed Follow, and Road Departure Mitigation with Lane Departure Warning.
On top of all this active stuff, all MDX’s boast an array of passive safety features, such as Acura’s Advance Compatibility Engineering body structure, front and side-curtain airbags, front pre-tensioning seatbelts, four-channel anti-lock brakes with Electronic Brake Distribution, Vehicle Stability Assist with traction control; even a Tire Pressure Monitoring System.
2019 Acura MDX A-Spec. Photo: Honda North America.
A-Spec Action
Now, about that A-Spec trim. To my mind, Acura A-Spec stuff is like a “halfway to an R-Type” sort of deal. Not full on performance, but a bit of a bump regardless. In the case of the 2019 MDX, you get the torque-vectoring/Super-Handling All-Wheel Drive system and a more athletic stance highlighted by those 20-inch Shark Grey aluminum wheels.
There’s a new front fascia, body-color lower sills, larger-diameter exhaust finishers, and gloss-black/dark chrome trim for the headlights, grille, window surround, and rear tailgate spoiler. On the inside, you’ll find sport seats trimmed in rich red or black leather with black Alcantara inserts and contrast stitching, plus unique A-Spec gauges, sport pedals, Alcantara door inserts, and a thicker-rimmed A-Spec-badged steering wheel.
2019 Acura MDX interior layout. Photo: Honda North America.
Power & Performance
The 2019 MDX is powered by a 3.5-liter, direct-injected i-VTEC 24-valve V6 engine that puts out 290 horsepower and 267 lb-ft. of torque. The SH-AWD system delivers up to 70 percent of the engine’s torque to the rear wheels (yay!) and has the ability to split torque between the left and right rear wheels to increase traction and handling.
The latest MDX comes with a nine-speed automatic transmission with the upgraded Idle Stop feature now standard across the lineup. A nifty chart showing all the options, prices, and fuel economy is below.
Tony Borroz has spent his entire life racing antique and sports cars. He is the author of Bricks & Bones: The Endearing Legacy and Nitty-Gritty Phenomenon of The Indy 500, available in paperback or Kindle format. His forthcoming new book The Future In Front of Me, The Past Behind Me will be available soon. Follow his work on Twitter: @TonyBorroz
2019 MDX Pricing & EPA Fuel Economy Ratings
Trim
MSRP
MSRPIncluding $995 Destination
EPA MPG Rating(city/highway/combined)
MDX (FWD)
$44,300
$45,295
20/27/23
MDX (FWD) with Technology Package
$49,300
$50,295
20/27/23
MDX (FWD) with Technology & Entertainment Packages
$51,300
$52,295
20/27/23
MDX (FWD) with Advance Package
$56,050
$57,045
20/27/23
MDX (FWD) with Advance & Entertainment Packages
$58,050
$59,045
19/26/22
MDX (SH-AWD)
$46,300
$47,295
19/26/22
MDX (SH-AWD) with Technology Package
$51,300
$52,295
19/26/22
MDX (SH-AWD) with Technology & Entertainment Packages
$53,300
$54,295
19/26/22
MDX A-Spec (SH-AWD)
$54,800
$55,795
19/25/21
MDX (SH-AWD) with Advance Package
$58,050
$59,045
19/26/22
MDX (SH-AWD) with Advance & Entertainment Packages
$60,050
$61,045
19/26/22
MDX Sport Hybrid
TBD

TBD
Photos & Source: Honda North America.



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Coast To Coast: New Interactive Map Shows How America’s Interstates Evolved

Coast To Coast: New Interactive Map Shows How America’s Interstates Evolved Like many, I enjoy a good road trip. Twice a year, I make the 900 some mile trek from Michigan to South Dakota to see family – once in the summer and once in the winter for Christmas. It’s 14 hours of pavement and music from my personal CD collection which includes everything from country to indie rock. I take a long stretch on I-90 through Wisconsin and Minnesota, which offers some nice views of America’s heartland.
I-90, end to end, is about 3,000 miles, or around six percent of the nearly 50,000 miles of Intestate Highways that span the United States.
Sea To Shining Sea
Just how America’s Interstate Highway System evolved is the subject of a new interactive map from Geotab. The built-in timeline shows how the network expanded over the years, giving us insight into how the infrastructure developed to support today’s travel and transportation requirements.
“As America’s Interstate Highway System approaches a major milestone, we wanted to pay tribute to this intricate and expansive network,” explained Maria Sotra, Vice President of Marketing, Geotab.
President Dwight D. Eisenhower signed the Federal-Aid Highway Act of 1956 into law in June of that year, the largest public infrastructure act of its kind at the time. Geotab’s map highlights the system’s major developments, like the 1974 completion of I-5 that connects Mexico and Canada, and the opening of I-80, the nation’s first coast-to-coast highway.
“Connecting people, enabling business, and providing a straightforward path across one of the largest countries in the world, the nearly 50,000 miles of highway that makes up the Interstate Highway System has played an undeniable role in transportation and trade in the United States,” Sotra said.

Of The Highest Order
In 1954, during a road safety conference, President Eisenhower recalled when he first heard that automobile fatalities had, at the time, surpassed those of every war the United States was involved in. This was no doubt, for the once Supreme Allied Commander Europe, alarming news.
“It is a problem for all of us, from the highest echelon of government to the lowest echelon and a problem for every citizen, no matter what his station or his duty,” President Eisenhower said during the conference. “We have great organizations working effectively and supported by the government, to seek ways and means of promoting peace in the world in order that these great tragedies may be prevented or at least minimized in the future.”
In 1954, President Eisenhower was looking ahead to 1975, when it was believed there would be some 80 million automobiles on U.S. roads. The President said the government was committed to building more highways to accommodate the increasing number of vehicles.
“They mean progress for our country. They mean greater convenience for greater numbers of people, greater happiness, and greater standards of living,” the President said of automobiles. “But we have got to learn to control the things that we must use ourselves, and not let them be a threat to our lives and to our loved ones.”
Today, the Interstate Highway System accounts for 25 percent of all highway traffic in the country.
The standard road sign for the Dwight D. Eisenhower National System of Interstate and Defense Highways, designed by FHWA and the American Association of State Highway and Transportation Officials, was unveiled in a ceremony on Capitol Hill on July 29th, 1993. Left to right: Chairman Nick J. Rahall (D-WV) of the House Surface Transportation Subcommittee, John Eisenhower (President Eisenhower’s son), Federal Highway Administrator Rodney E. Slater, and Chairman Norman Y. Mineta (D-CA) of the House Committee on Public Works and Transportation. Photo: United States Department of Transportation / Public Domain.
Wide Open Spaces
Earlier this year, Geotab complied a list of the most scenic routes in America, which nicely accommodates this new interactive map on U.S. Interstates. As time permits, jump in your car and take a random road trip – you never know what unexpected treasures you will find along the way. And during the journey, you can impress your friends and family with how much you know about the Interstate Highway System.
Carl Anthony is Managing Editor of Automoblog and resides in Detroit, Michigan. He studies mechanical engineering at Wayne State University, serves on the Board of Directors for the Ally Jolie Baldwin Foundation, and is a loyal Detroit Lions fan.



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Jaguar To Debut Compact Performance SUV Next Month

Jaguar To Debut Compact Performance SUV Next Month

Jaguar has announced the new E-PACE, a compact performance SUV meant to expand the automaker’s PACE lineup. The forthcoming E-PACE is said to have sports car like design elements, agile driving dynamics, and functional, everyday practicality.
The E-PACE is the third new nameplate in Jaguar’s already diverse and growing portfolio.
Success Streak
The new E-PACE comes on the heels of the already successful introduction of the Jaguar XE sports sedan and F-PACE performance SUV. The combination has proven effective for the British marquee, with a 44 percent sales growth and increase in the United States as of May. With this expansion comes the all-electric variant of the I-PACE Concept, set to enter production next year; the new E-PACE is expected to go on sale at the beginning of 2018 as well.
“The combination of sports car looks with Jaguar performance will ensure that the E-PACE stands out,” said Ian Callum, Jaguar’s Director of Design.
Performance-Inspired Dynamics
The Jaguar E-PACE features standard all-wheel drive and the brand’s all-Ingenium lineup of internal combustion engines. The new E-PACE will also offer a suite of connected technologies and other convenience features. Callum emphasized the importance of keeping the E-PACE in tune with the automaker’s design and performance ideologies.
“Every Jaguar is designed to excite the senses, and we think E-PACE will do just that, albeit with its own individual character,” he said.
Jaguar’s new compact performance SUV will be revealed to the world on July 13th via an online stream. Lately, Jaguar has been up to some pretty interesting things. The company recently launched their Classic Works facility, a location designed to serve fans and enthusiasts of the brand. The location in Coventry has been referred to as the United Kindgom’s version of a “Motor City.”
Carl Anthony is Managing Editor of Automoblog and resides in Detroit, Michigan.  
Photo & Source: Jaguar Land Rover.



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2018 Subaru Crosstrek Pricing, Trim Levels Announced

2018 Subaru Crosstrek Pricing, Trim Levels Announced

Alright, listen up! Pay attention all you campers, large dog owners that need walking havers, urban dwellers with fully paid-up REI memberships, and especially people that live in areas of the planet with particularly difficult weather: Subaru has finally dished on the cost of the all-new Crosstrek for 2018. Have no fear, it’s not that bad.
We’ll get to the price breakdown for all the variants of Subaru’s Crosstrek in this handy little matrix chart thing at the end, but for now, all you need to know is how the Crosstrek starts at just $100 over the previous generation.
Essential Details
Which means they effectively stay the same as they were last year (i.e. rather affordable) and on top of that, with all of the goodies, tech, safety, and otherwise that Subbie has now thrown into the mix, the 2018 Crosstrek actually gets you more stuff for (relatively) the same amount of cash. The broad brushstroke version is that Crosstreks will run you between $22,710 to $27,210, irrespective of specific options and dealer prep and that sort of stuff. So under $30K for a well equipped, near-SUV is a pretty good deal, but what do you get this time around? What are all the goodies Fuji Heavy Industries as ladled into the Crosstrek without raising the price?
First off, every Crosstrek comes standard with Subaru’s Symmetrical All-Wheel Drive (natch) and is offered with either a 6-speed manual gearbox or CVT, depending on which trim level you choose. I will not go into what a CVT is or how they work because, frankly, I’m not sure. I think it has something to do with an evil magical dwarf trapped within the gearbox casing. Maybe a gnome. Anyway, the 2018 Crosstrek has a new 6-speed manual transmission, an upgrade from last year’s 5-speed. The CVT features a 7-speed manual mode with steering wheel paddle shifters if you want to play Petter Solberg and choose between the pre-set ratios yourself.
Subaru’s 2.0-liter 4-cylinder Boxer engine powers the 2018 Crosstrek. Photo: Subaru of America, Inc.
Power & Performance
All Crosstreks are powered by a revised version of Subbie’s evergreen FB-series 2.0-liter, 4-cylinder Boxer engine, but this time around it gains direct fuel injection for a boost in performance. And now you get 152 ponies to play with, versus last year’s 148, but like all Subarus, gas mileage is a little below what you’d expect. The Crosstrek delivers 23 city, 29 highway, and 25 combined miles per gallon. Yeah, like I said, kind of low, but AWD saps efficiency, and the wider the cylinder spread, the less the efficiency too. Combine those and the Crosstrek, like all Subarus, are little bit on the back foot, mileage-wise.
The new Crosstrek rides on 17-inch alloy wheels and has a whole bunch of new standard features, including a raised Stablex suspension and Active Torque Vectoring. The CVT models have X-MODE and Hill Descent Control for better performance in low-friction and off-road conditions (i.e. “winter” and “rally” environments). The 2018 Crosstrek’s platform improves crash energy absorption by 40 percent for added safety.
Interior Fashions
The interior gets a black simulated carbon fiber finish on the center dash panel, plus the front and rear door panels. A new gloss black rear roof spoiler is standard, and all Crosstreks are equipped with roof rails and black side cladding. On the inside there’s a new 6.5-inch touchscreen with Android Auto and Apple CarPlay. Power windows with auto up/down, a 60/40-split fold-down rear seat, power door locks and side mirrors, multi-function display with fuel economy information, tilt and telescoping steering column, a security system with engine immobilizer, and carpeted floor mats are all standard.
2018 Subaru Crosstrek Limited interior layout. Photo: Subaru of America, Inc.


Premium & Limited Treatments
Premium trim Crosstreks with the standard 6-speed manual come standard with SUBARU STARLINK Connected Services, and the all-weather package that includes heated front seats, windshield wiper de-icer, heated exterior mirrors, and automatic headlights linked to windshield wiper operation. The windshield is new and sound insulated and welcome lighting is standard. Ticking the “premium” option box also brings other items such as a power moonroof and multiple driver assist systems.
The Limited package above the Premium will come with the CVT with X-MODE and Hill Descent Control, a multimedia-plus system, 18-inch machine finished alloy wheels, keyless access with push-button start and pin code access, 6-way power driver’s seat, and new steering responsive headlights. You also get blind spot detection with lane change assist, and rear cross traffic alert.
The EyeSight system, which is an option, includes adaptive cruise control, automatic pre-collision braking, and lane departure and sway warning. You can also choose the optional navigation system, high beam assist, reverse automatic braking, and overhead console shower light with the Crosstrek Limited. All 2018 Crosstreks include front and side impact airbags, side curtain airbags, and a driver’s knee airbag.
Tony Borroz has spent his entire life racing antique and sports cars. He means well, even if he has a bias towards lighter, agile cars rather than big engine muscle cars or family sedans.
2018 SUBARU CROSSTREK
Model/Trim
Transmission
Option Code
MSRP
MSRP + Delivery
2.0i
6MT

‘01


$21,795


$22,710

2.0i
CVT

‘01


$22,795


$23,710

2.0i Premium
6MT

11


$22,595


$23,510

2.0i Premium
CVT

11, 12, 13, 14


$23,595


$24,510

2.0i Limited
CVT

21, 22, 23


$26,295


$27,210






2018 SUBARU CROSSTREK OPTION PACKAGE MSRP
 CODE 01 Standard Model 2.0i base 6MT
 N/A
 CODE 11 Standard Model 2.0i Premium 6MT
 N/A
 CODE 12 Moonroof + Blind Spot Detection/ Rear Cross Traffic Alert
 $1,400
 CODE 13 EyeSight® + Blind Spot Detection/ Rear Cross Traffic Alert
 $1,395
 CODE 14 Eyesight® + Moonroof + Blind Spot Detection/ Rear Cross Traffic Alert
 $2,395
 CODE 21 Standard Model 2.0i Limited
 N/A
 CODE 22 EyeSight® with Reverse Automatic Brake + High Beam Assist + Moonroof
 $2,095
 CODE 23 EyeSight® with Reverse Automatic Brake + High Beam Assist + Navigation System + Harman Kardon® Amplifier and Speakers
 $3,445
Photos, Source & Chart: Subaru of America, Inc.



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Report: Mercedes A-Class comes to the US for Millennials

Report: Mercedes A-Class comes to the US for Millennials After 20 years, the Mercedes A-Class sedan is coming over, here’s why
Mercedes thinks it has a volume-selling opportunity in the premium compact market, particularly with the middle-class millennial set. The costs to do research and development on any car have gone up significantly in the past half-century, so sheer volume has become the name of the game. The Mercedes A-Class has been sold over in Europe and other parts of the world since 1997, but the market hasn’t appeared strong in the US for the baby Merc, largely sold as a hatch overseas.
Benz and many others seem to be riding a wave of CUV popularity and have seen some success with marketing compact entry level luxury sedans stateside like the CLA, the BMW 2 series and the Audi A3. This has increased brand awareness for folks making a bit less than the average new Mercedes buyer or lessee 10 years ago—and there may be more of these folks around looking for a new car.
The economy and ‘maturing’ options from high-volume marques make it a good time for the Mercedes A-Class to show up.
20 years ago, a Honda Civic could be had with roll-up windows, no power steering, and a stick across all trims. The Civic now offers available heated rear seats and competes, albeit in Type-R guise, with $40,000 cars.  At roughly $32,000, the Mercedes CLA starts lower under the base price of a loaded Civic, and people are buying both of these cars.
The economy in the US has pulled up nicely since the great recession, and the average transaction price of a vehicle in the US is hanging well over the alleged starting price of the A-Class (just under $30,000).
Daimer reportedly showed the Mercedes A-Class to a number of dealers; it may go on sale in September 2018
Various sources are reporting that dealers have been shown the car, which has been given a warm reception. Built on the company’s MFA2 architecture, the car will likely be offered in front-wheel-drive and all-wheel-drive and related to the Concept A sedan pictured below. Much of the competition is offered in this configuration, so MB shouldn’t have difficulty tempting  millennials wanting a comfortable transportation pod with a bit of cachét that supports their devices, offers all of the modern safety features, and is available with internet service.












-By: Sawyer Sutton
Source: Automotive News, Carscoops 
The post Report: Mercedes A-Class comes to the US for Millennials appeared first on egmCarTech.



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