Automotive

Hyundai Announces Major Investments In Alabama For New Engine Manufacturing

Hyundai Announces Major Investments In Alabama For New Engine Manufacturing Hyundai Motor Manufacturing Alabama (HMMA) is receiving nearly $400 million from Hyundai to support new engine production. The monies will be used to construct a plant dedicated to engine head manufacturing, but also to enhance existing operations and support production of the new Sonata and Elantra.
HMMA, which opened in May 2005, is the River Region’s largest private manufacturer with 2,700 full-time and 500 part-time employees. With this latest investment, 50 new jobs are expected.
Upward Expansion
Alabama Governor Kay Ivey joined HMMA for the announcement.
“Hyundai is an important member of Alabama’s dynamic auto industry, and this expansion at its Montgomery manufacturing facility will power the global automaker’s drive for future growth in the U.S.,” she said. “Hyundai’s significant new investment is a strong testament to the company’s confidence in its Alabama operation and in its highly skilled workforce.”
“With our latest expansion, HMMA continues to show its strong commitment to the people of Montgomery and the people of Alabama,” added Hyundai President and CEO Dong Ryeol Choi. “Hyundai is continuing its track record of investing in new manufacturing technologies to ensure the long-term success of our Alabama assembly plant.”
2018 Hyundai Elantra GT. Photo: Hyundai Motor America.
Construction & Capacity
Officials say it will cost approximately $40 million to construct the 260,000-square-foot building that will house the head machining equipment. Construction is expected to be finished by November, with the facility operational by mid-2019.
“We are so very honored that Hyundai has once again chosen to significantly invest in Hyundai Motor Manufacturing Alabama,” said Judge Charles Price, 2018 chairman of the Montgomery Area Chamber of Commerce. “As home to Hyundai’s only North American manufacturing facility, the Montgomery community pledges to continue our enormously successful 16 year partnership for this new expansion and beyond.”
HMMA produces engines for the Sonata, Elantra, and Santa Fe, with the capacity to produce 700,000 engines per year to support operations at both HMMA and Kia Motors Manufacturing Georgia in West Point, Georgia.
The Automoblog Staff contributed to this report and can be reached anytime.
Photos & Source: Hyundai Motor America.

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Jaguar Land Rover Takes Autonomous Vehicles Off-Road

Jaguar Land Rover Takes Autonomous Vehicles Off-Road When normal streets are not enough, Jaguar Land Rover wants an autonomous off-road vehicle that can canvass any terrain in any condition. The project, called “CORTEX” (which sounds like a patented insulation material for gloves), will take automation into the dirt, rain, ice, snow, and fog. Jaguar Land Rover is developing off-road self-driving SUVs under the program which serves as a performance benchmark.
“It’s important that we develop our self-driving vehicles with the same capability and performance customers expect from all Jaguars and Land Rovers,” said Chris Holmes, Connected and Autonomous Vehicle Research Manager, Jaguar Land Rover.
Pushing Boundaries
Under CORTEX, a “5D technique” is being engineered, or one that combines acoustic, video, distance sensing, radar, and LiDAR data in real-time to give the vehicle an increased awareness of its surroundings. Machine learning will also help the driverless vehicles navigate a variety of terrains and conditions. Ultimately, Jaguar Land Rover wants both full and semi-automated vehicles for customers, offering them a choice as to which level of automation they would like.
“Self-driving is an inevitability for the automotive industry and ensuring that our autonomous offering is the most enjoyable, capable, and safe is what drives us to explore the boundaries of innovation,” Holmes said. “CORTEX gives us the opportunity to work with some fantastic partners whose expertise will help us realize this vision in the near future.”
CORTEX was announced as part of Innovate UK’s third round of Connected and Autonomous Vehicle Funding in March.
Carl Anthony is Managing Editor of Automoblog and resides in Detroit, Michigan. He studies mechanical engineering at Wayne State University, serves on the Board of Directors for the Ally Jolie Baldwin Foundation, and is a loyal Detroit Lions fan.
Photo & Source: Jaguar Land Rover.

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Letter From The UK: End of Days?

Letter From The UK: End of Days? Are We Witnessing The Automotive End Of Days?
As someone whose youth, fancy-free love life, musical taste, and motoring education is steeped in the bygone days of the 20th Century, I feel totally confident in my assertion, made not for the first time, that the Golden Age of Motoring is long gone. We shall not see its like again. It has also made me rethink my vehicle road-testing for the future.
Rules & Exceptions
It is not one single thing that has brought me to this pass, no; it is my recent experience of the latest cars and automotive advertising that I have had to endure. Most of the cars I have driven of late here in the blighted, benighted British Isles, have been perfectly fine in terms of build quality and the like but otherwise just so dull, dull, dull. To be balanced, I am currently driving the Peugeot 5008 which is attractive, versatile, and a decent drive (sorry, you can’t have it. The French brand is not returning to American shores for some time yet, if at all) and I like it a lot, but it is the exception that proves the rule.
Cars have become boring. Fact.
Peugeot 5008. Photo: DriveWrite Automotive.
Autonomous Cars. Not.
Like a lusty salmon determined to spawn up-river, I realise I am hardly going with the flow here but, as yet, there are no such things as autonomous cars. The general media always get a bit carried away in a sort of “The future is now!!” manner, but the plain fact is that the current technology is simply super-glorified cruise control. Ask the British public if they are looking forward to ‘driverless’ cars and they will tell you “meh.”
Ask the European motor industry or the government however, for whom any bandwagon is the ideal way to hide all the bad news, and anyone would think that these do-it-all cars are just around the corner; they are not. Certainly all the technologies will work side by side for now but the real deal is many years away. Yet such is the furore being whipped up that it is my contention that car makers have misread the public’s collective mind.
A recent study from CARiD uncovered some confusion as to what an autonomous car actually is. Less than half of the respondents correctly identified it as something controlled entirely by automated technology. A recent AAA study found that 73 percent of American drivers say they would be too afraid to ride in a self-driving vehicle, up from 63 percent in late 2017. Photo: Hyundai Motor America.
Youth of Today
With millennials and younger generations more interested in the latest technology rather than transportation, the future of the car industry, to me, looks to be built on shifting sands. As someone who has driven spectacular cars on open roads and race circuits, I find the latest trend for cosying up to the youth of today is not thought through. The latest crop of TV advertising is looking increasingly silly and juvenile and tells viewers absolutely nothing at all about the cars.
Of course, car bosses aren’t stupid. Those brands that are quick thinking and not afraid to reinvent themselves will survive but I contend that many will not. Start-ups like Tesla are exploiting buyers’ imaginations. Clever companies like Uber and ride-sharing operators like Lyft and HyreCar are demonstrating that car ownership is no longer a necessity if a ride is just an app click away.
Uber passengers share a ride in India. Photo: Uber
Somber & Gray
The reason so many cars are boring now is because they are about the lifestyle technology stuffed into them and not about engineering. Essentially they’re all the same under the skin. For grizzled old veteran curmudgeons like me it is the dawn of the beginning of the demise of motor cars as we know them. Thus I feel I will be testing fewer and fewer cars in the coming short term. I’m going to be picky and choose only those vehicles I believe have that extra something but I won’t be holding my breath.
Automotive end of days indeed.
Geoff Maxted is a motoring writer, photographer, and author of our Letter From The UK series. Follow his work on Twitter: @DriveWrite

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Alfa Romeo Stelvio, Stelvio Ti: Longing For Milano

Alfa Romeo Stelvio, Stelvio Ti: Longing For Milano

I’m not sure how I feel about this. On one hand, it’s an SUV and, basically, there’s enough of those things running around out there. 9 out of 10 of them are bought for inconsequential “reasons” and the practicality you get could be better served by other rides. On the other hand: This is an Alfa Romeo.
Look, I will make no bones about this: I love Alfas. In my “huge warehouse for cars I will get when I win the lottery” there are many, many Alfas. Many. They have, without question, made at least a handful of truly great cars over the course of history.
You don’t get to call yourself “iL Primo Automobile Campione del Mondo” for nothing, you know. But still . . . it’s an SUV.
Longing For Milano
I can thoroughly understand Ford and GM and the like making these things. And I can even see other automakers selling them. They are top sellers, and in some cases (Porsche) the sales of SUVs allow car companies to make loss-leaders that are fantastic (911 GT3s). But then there are those other car companies that are making SUVs for no logical reason. Honestly, Bentley and Aston Martin and Lamborghini should be hauled before the committee poste haste and forced to explain themselves.
But, here I am, staring down the barrel of not one but two Alfa Romeo SUVs. Now what am I gonna do? Close my eyes and think of Milano, I guess.
Double Time
Basically, there are two Alfa Romeo Stelvio SUVs: the “normal” Stelvio, and the slightly more full zoot Stelvio Ti. Generally speaking, the overall similarities are like this: Alfa says it’s “an SUV for the S-curves,” which is cute, and what seemingly every manufacturer says about their SUVs. We, the gearheads, laugh loudly in their general direction. But in Alfa’s case, they might not be joking.
For starters, all Stelvio models feature a near 50/50 weight distribution, which is really going to help with handling and performance. There’s an eight-speed automatic transmission with available, steering column-mounted aluminum paddle shifters. Shifts take place in less than 100 milliseconds. No, I’m not kidding. That makes me start to think Alfa let the loonies out of the racing department.
“The all-new Stelvio further highlights and expands Alfa Romeo’s return to North America with a premium mid-size SUV that truly stands apart in the segment,” said Reid Bigland, Head of Alfa Romeo. Photo: FCA US LLC.
Performance Tech
Stelvios (Stelvii? Stelvi? Siamo spiacenti, il mio italiano è un po ‘arrugginito) come very well-equipped with lots of standard and premium features, like the leather interior, remote start with passive entry, bi-xenon headlamps, a roarty dual exhaust, a class-exclusive carbon-fiber driveshaft (fresco!), and a flat-bottom Formula One-inspired steering wheel (molto fresco!). The Stelvio also has a DNA drive mode selector, which is a rather overwrought term for a gizmo that varies suspension and performance settings based on need/terrain/conditions.
Everything is motivated down the Strada via a direct injected, 280 horsepower turbocharged and intercooled 2.0L engine. The Stelvio hits 60 in an estimated 5.4 seconds. And HOLY @&^%! is that ever quick right out of the box. 5.4 seconds? Like Porsche Cayenne GTS quick. Like, if I have to buy an SUV quick. 5.4 seconds . . . heck of a number, that.
Besides that plant cranking out the power, Alfa gets those kind of numbers thanks to an innovative Q4 all-wheel drive system, standard on all Stelvio models. I believe that’s the same AWD layout they used on 144 DTM cars that was so crushingly superior the FIA outright banned it.
The Stelvio Pass is the highest mountain pass in Italy and the second highest in Europe. With a 12-mile road that contains over 48 bends, adventurers reach up to 9,000 feet. Photo: FCA US LLC.

Executive Treatments
18-inch aluminum wheels are standard, with 19- and 20-inch wheels available. Other standard items include bi-xenon headlamps with signature LED daytime running lights, LED tail lamps, and a backup camera with rear park sensors (thank you). The remote start, passive entry with Keyless Go, and a power liftgate were all no doubt made with the FLA (Fat Lazy American) market in mind.
The Formula One-inspired, flat-bottom steering wheel with integrated push button start is available on the Sport Package for another $1,800. That also adds 19-inch wheels, steering column-mounted aluminum paddle shifters (which you should really get), a sport steering wheel, genuine aluminum accents, gloss-black window trim surround, black roof rails, aluminum sport pedals and deadpedal, and colored brake calipers. The sport-tuned suspension is a nice touch, as is the Apple CarPlay and Android Auto compatibility.
Safety features include Full-speed Forward Collision Warning, Adaptive Cruise Control, and Lane Departure Warning. Photo: FCA US LLC.

Stelvio Ti
Okay, so the 2018 Alfa Romeo Stelvio (the “normal” base level model) has an MSRP of $41,995. The 2018 Alfa Romeo Stelvio Ti lists at $43,995. It features all the goodies on the Stelvio, but adds even more premium perks and convenience offerings. For starters, the 19-inch wheels are standard as are the genuine wood interior accents; a larger 8.8-inch entertainment and information display, SiriusXM, front park sensors, heated steering wheel, and heated front seats are also part of the Ti.
Two further sub-models include the Ti Sport and Ti Lusso. Each of these will cost you a not-unreasonable $2,500.
Properly Packaged
The Stelvio Ti Sport adds 20-inch wheels, a sport-tuned suspension, 12-way power high performance sport leather seats, including 4-way lumbar and power bolsters with thigh extenders (stop that giggling), steering column-mounted aluminum paddle shifters, sport steering wheel, gloss-black window trim surround, black roof rails, aluminum sport pedals and footrest, and colored brake calipers.
The Stelvio Ti Lusso (lusso is the Italian word for luxury) includes the 19-inch wheels, Luxury Pieno Fiore Italian leather seats with Cannelloni inserts, 12-way power front seats including 4-way lumbar, leather-wrapped dash and upper door trim with accent stitching, genuine wood trim in dark gray oak or light walnut, a luxury steering wheel, and aluminum pedals and footrest.
Overall, that sounds like a lot of bang for your buck. It’s right in the middle of the budget spectrum for SUVs, and hits the sweet spot for luxury/performance oriented buyers. If Alfa Romeo can make these things run (and not to totally dismiss the 400 pound gorilla in the room, that is a very big and very important if) they should sell them by the boatload. Would I buy one? Forse … forse … my “huge warehouse for cars I will get when I win the lottery” does have lots of space after all.
Tony Borroz has spent his entire life racing antique and sports cars. He means well, even if he has a bias towards lighter, agile cars rather than big engine muscle cars or family sedans.
Alfa Romeo Stelvio Gallery

Photos & Source: FCA US LLC.

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McLaren 570S GT4 To Debut In 2017 China GT Championship

McLaren 570S GT4 To Debut In 2017 China GT Championship

This weekend, the McLaren 570S GT4 track car will makes its debut in the first race of the 2017 China GT championship. The event at Beijing Goldenport Park circuit is expected to draw a TV and online audience of over 75 million. Since its conception last year, the China GT has become one of the most extravagant, most elite racing contests in China.
McLaren has been named Official Safety Car partner and will provide a 570S road car accordingly.
Track Attack
The 570S uses its lightweight architecture and carbon fiber Monocell II chassis to its distinct advantage. The 570S was designed for the track, and benefits especially from things like an aluminium rear wing that balances extra downforce. There are bonnet “nostrils” to improve overall airflow and a centrally mounted front radiator to encourage heat dissipation. In short, the McLaren 570S has an array of cutting-edge tech that makes it a fitting machine for the race track.
Photo: McLaren Automotive.
Winning Team
16 teams will compete in 12 races at six different locations: Beijing, Erdos, Zhuhai, Shanghai, Chengdu, and the new Zhejiang circuit. The GT4 class is new for 2017, in addition to the GT3 and GTC competitions that ran in 2016 last year.
A McLaren customer racing team named “The Winning Team” will enter a 570S GT4 piloted by two professional racers in the GT4 class, David McIntyre and Roelof Bruins. McIntyre, McLaren’s Managing Director of China, competed in the Korean Speed Festival for three years and ran the Malaysian Touring Car Championship last year. Bruins begain as a youth in karting and has 25 years of racing experience. He competed in Korean Touring Cars for the past seven years, winning five championships during that time.
The duo will race the McLaren 570S GT4 at all 12 dates on the China GT calendar.
Carl Anthony is Managing Editor of Automoblog and resides in Detroit, Michigan.
Photo: McLaren Automotive.
Photos & Source: About McLaren Automotive.

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2017 Nissan Rogue Sport: Priced Right For Buyers On The Go

2017 Nissan Rogue Sport: Priced Right For Buyers On The Go

The new 2017 Rogue Sport, that would be Nissan’s small-ish SUV crossover thingo, the one you saw a while back with all those Star Wars/Rogue One commercial tie-ins, finally has its specs and pricing set. As one would expect, it is loaded with tons of standard features, and won’t break your bank account.
Nissan’s new Rogue Sport is the slightly smaller, sportier and more affordable version of the normal Rogue.
Emotional Cues
The Rogue Sport is designed for younger, urban SUV buyers, so you know Nissan will market this thing as being as hip as they can get away with, and that it will be covered in tech features. The Rogue Sport has many of the design, utility, and technology features of the normal Rogue, which is probably a very good move since the Rogue is Nissan’s best-selling vehicle in the United States.
The Rogue Sport’s design mixes a compact body with strong fender volumes and an aggressive “wheel-oriented stance” to convey “a feeling of robust agility.” Nissan calls it an “emotional geometry,” but to me, there’s nothing very special or overly distinctive here. Moving on.
Creature Comforts
Comfort and convenience features? Oh my yes. By the car load. The seating is leather-appointed (meaning it’s only leather where you touch it) and the front seats are heated. There is an available Divide-N-Hide Cargo System (whatever that might be), a RearView Monitor, Siri Eyes Free, and NissanConnect with Navigation and Mobile Apps. There’s a 7.0-inch color touchscreen display and a Hands-free Text Messaging Assistant. Also available is the advanced Around View Monitor with Moving Object Detection and Intelligent Cruise Control, plus SiriusXM.
Photo: Nissan North America.

Safety & Security
There is a complete suite of Nissan Intelligent Safety Shield technologies, gizmos, goodies, and gee-whizzers. This includes Forward Emergency Braking with Pedestrian Detection, Blind Spot Warning, Rear Cross Traffic Alert, Forward Emergency Braking, Lane Departure Warning, and Lane Departure Prevention.
Power & Performance
Running gear wise, a 141 horsepower, 2.0-liter DOHC 16-valve inline 4-cylinder plant is standard. It’s mated to an Xtronic gear box with an Eco Mode switch and a 4-wheel independent suspension. Nothing really earth shattering there, or anything to write home about, but there’s the specs for those of you that want to know. You can get your 2017 Nissan Rogue Sport in either front-wheel drive or all-wheel drive.
Cargo Capacity
The Rogue Sport provides a lot of room inside, considering its small road footprint. There’s seating for five and up to 22.9 cubic feet of cargo space behind the second-row seat in the way back. Flop that second row of seats down and you get up to 61.1 cubic feet which is enough for a drum set or a DJ setup and PA – that sort of stuff.
Pricing & Availability
Pricing starts at $21,420 for the Rogue Sport S model in front-wheel drive configuration and goes all the way up to $27,420 for the full zoot, all the features all the time Rogue Sport SL AWD. So roughly speaking, between 20 and 30 large, there’s a small(ish) SUV/crossover thing out there waiting for you young, on the go, urban professional types. The new 2017 Rogue Sport is at Nissan dealers now.
Tony Borroz has spent his entire life racing antique and sports cars. He means well, even if he has a bias towards lighter, agile cars rather than big engine muscle cars or family sedans.
Photo: Nissan North America.
Photos & Source: Nissan North America.

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Toyota, On the Road Lending Team For Underserved Communities

Toyota, On the Road Lending Team For Underserved Communities

Toyota is partnering with Dallas-based On the Road Lending to provide transportation and mobility options to underserved populations. On the Road Lending offers an array of services, from vehicle selection assistance and low-interest auto loans, to long-term financial mentoring for low-income individuals.
On the Road Lending, with a character-based model, helps clients build a financial foundation before signing for a vehicle. Then, through an affiliated financial entity, On the Road Lending will provide a fuel efficient vehicle, still under warranty, to clients.
Lasting Relationships
The organization works with clients through the life of the loan, providing additional mentoring and guidance. In order to help facilitate this process, Toyota has provided three grants totaling over $1 million. The money will help On the Road Lending build their IT infrastructures, streamline their processes, and expand their services.
“The ability to move freely and easily opens up a world of possibilities, and On the Road Lending is an excellent example of helping people overcome transportation barriers so that they can access jobs and improve their quality of life,” said Al Smith, Group Vice President, Toyota Social Innovation.
On The Road Lending Founder and CEO Michelle Corson with client Ericka Griffin. Through the program, Griffin is the proud owner of a certified pre-owned 2009 Toyota Corolla. Photo: John B. Sutton, Jr.
Big Impacts, Better Life
Toyota, although one of the world’s largest automakers, is looking to make an even bigger impact on society.
“It is also representative of the types of social innovation programs we aim to implement, helping solve societal issues by sharing our resources and know-how,” Smith said.
Michelle Corson, On The Road Lending Founder and CEO believes access to quality transportation is directly proportional to an individual’s success and happiness.
“We truly believe that a better car leads to a better life, and are pleased to partner with Toyota to help improve quality of life in our communities through mobility,” she said. “Through our model, we helped single parents, domestic violence survivors, veterans, working families, and many others improve their credit and purchase fuel-efficient, reliable cars.”
To learn more about applying or to make a donation, visit On the Road Lending here.
Carl Anthony is Managing Editor of Automoblog and resides in Detroit, Michigan.
Source: Toyota Motor Sales, U.S.A., Inc.

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Infiniti Announces Pricing For 2017 QX80 Signature Edition, 2018 QX30

Infiniti Announces Pricing For 2017 QX80 Signature Edition, 2018 QX30

Infiniti announced pricing for both the 2017 QX80 Signature Edition and the 2018 QX30. Both vehicles feature the automaker’s latest performance, safety, and infotainment technology. The QX80 Signature Edition returns for its second year while the QX30 sees no significant content or equipment enhancements for 2018. The QX80 is a luxurious family hauler, available in a seven- or eight-passenger configuration, while the smaller QX30 is meant to bring in new buyers.
2017 QX80 Signature Edition
This special packaging option provides a $2,500 savings versus its contents being added individually. The Signature Edition includes an exclusive Saddle Tan interior, chrome outside rearview mirror caps, and dark-finish 22-inch forged aluminum-alloy wheels with 275/50R22 all-season performance tires.
Active safety features include Backup Collision Intervention, Blind Spot Warning, Intelligent Cruise Control (Full-Speed Range), Distance Control Assist, Forward Emergency Braking with Pedestrian Detection, Predictive Forward Collision Warning, Blind Spot Intervention, Lane Departure Warning, and Lane Departure Prevention.
Under the hood sits a 400 horsepower, 5.6-liter DOHC V8 with Direct Injection Gasoline and Variable Valve Event and Lift technologies. QX80 4WD models feature an advanced, computer-controlled transfer case with three settings (Auto, 4H, and 4L).
The QX80 Signature Edition has an MSRP of $67,335 for the 2WD and $70,435 for the 4WD. It comes in four colors: Hermosa Blue, Graphic Shadow, Black Obsidian, and Majestic White.
2018 Infiniti QX30. Photo: Infiniti Motor Company Ltd.

2018 QX30
The 2018 QX30 is aimed at young singles or recent couples who lead active lives but have not considered Infiniti before. The vehicle is set apart by its sculpted and chiseled appearance, along with its signature LED lighting. A panoramic moonroof and roof rails are offered for a combination of luxury and style. Drivers are treated to a modern, Nappa leather interior with Bluetooth capability, RearView Monitor, INFINITI Intelligent Key, and three 12-volt power outlets. Available options include a Bose system, HD radio, and an Around View Monitor with Moving Object Detection.
A 2.0-liter I4 turbocharged engine with 208 horsepower motivates the 2018 Infiniti QX30. The engine is paired to a 7-speed dual-clutch transmission with paddle shifters. Like the QX80 Signature Edition, the QX30 offers an array of safety technologies like Intelligent Park Assist, Blind Spot Warning, Lane Departure Warning, Intelligent Cruise Control, and Forward Emergency Braking.
MSRP for the 2018 Infiniti QX30 is unchanged from the 2017 models. The base QX30 FWD starts at $29,950 with the Luxury FWD starting at $32,600, and the Premium FWD at $35,300. By comparison, the Luxury AWD comes in at $34,400 while the Premium AWD starts at $37,700. The QX30 Sport starts at $38,500, which features a lower ride height, gloss black grille, dark chrome exhaust finishers, and 19-inch Gun Metallic aluminum-alloy wheels.
Carl Anthony is Managing Editor of Automoblog and resides in Detroit, Michigan.
2017 QX80 Signature Edition Gallery

2018 QX30 Gallery

Photos & Source: Infiniti Motor Company Ltd.

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Bugatti Opens Brand’s Largest Showroom In Dubai

Bugatti Opens Brand’s Largest Showroom In Dubai

Bugatti’s newest showroom just opened its doors on Sheikh Zayed Road in Dubai, the most populated city in the United Arab Emirates. The new showroom, now Bugatti’s largest, is the 15th in their global dealership network. The Arabian peninsula is one of Bugatti’s most lucrative markets, with the region accounting for 26 percent of Chiron sales. So far, 30 orders have been placed for the Chiron making Bugatti UAE the brand’s most successful dealership.
Bugatti’s longstanding sales and service partner in the UAE is Al Habtoor Motors.
“A location of this significance and appeal for our brand has earned a superlative showroom,” said Dr. Stefan Brungs, Member of the Board of Management of Bugatti Automobiles S.A.S. responsible for Sales, Marketing, and Customer Service.
Automotive Excellence
Al Habtoor Motors has been the official dealer partner of Bugatti for the UAE since 2006 and a Bugatti Service Partner of Excellence since 2013. The dealership is known for its impressive Veyron fleet which numbers about 55. Al Habtoor Motors began in 1983, expanding rapidly with their reputation for professionalism and top notch customer service. In 2013, the dealer group was named “Best Bugatti Partner” and received a similar partnership award in 2011. Sultan Al Habtoor, President of the company, underscored the importance of having Bugatti in the UAE and building upon prior successes.
“The UAE is always striving to be the best. Our target was therefore to bring the largest, most beautiful Bugatti showroom to the heart of Dubai,” he said. “Here, our exquisite clientele can experience the unique nature of this fantastic brand in all its facets.”
“We would like to thank Al Habtoor Motors for this convincing testimony to our brand,” Brungs added. “The success of Al Habtoor Motors is based on the considerable passion and professionalism with which our partner represents Bugatti in the United Arab Emirates.”
Bugatti UAE on Sheikh Zayed Road in Dubai. The entrance pays homage to the iconic horseshoe design found on a Bugatti’s radiator grille. Photo: Bugatti Automobiles S.A.S.
Luxurious Headquarters
Inside Bugatti UAE, clients are treated to a unique lounge area with furniture from the Bugatti Home Collection. Customers can configure their Chiron in a private and comfortable atmosphere; the Chiron itself is presented through exhibits and animations. A heritage section is also a favorite where visitors can learn about Bugatti’s values.
“Many Bugatti customers who have been the closest and most loyal ambassadors of our brand for many years live in this region,” Brungs explained. “Some of them are proud owners of car collections with even several Bugatti super sports cars – a passion for ultimate performance, luxury, and individuality is especially in evidence here.”
Hours are 9:00 a.m. to 8:00 p.m., Sunday through Thursday, and by individual appointment. The address is Sheikh Zayed Road, Umm Al Sheif Exit 41, Dubai. To mark the inauguration of the new showroom, the Bugatti Chiron will tour the Arabian peninsula.
“The new showroom will not only be the perfect platform for the Chiron but also honors our special customers,” Brungs added.
Carl Anthony is Managing Editor of Automoblog and resides in Detroit, Michigan.

Photos & Source: Bugatti Automobiles S.A.S., Al Habtoor Motors.

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