Automotive

Chevrolet Cars Set For “Restyled” Faces

Chevrolet Cars Set For “Restyled” Faces Coherency. Coherency is a good thing, especially when it comes to corporate brands and styling. Ideally, you want everything you make to have it. Take Chevrolet, for example. You wouldn’t want a Chevy Malibu to look way different from a Chevy Impala. So, when a car company, Chevrolet in this case, makes a styling update, that update has to propagate across the entire company line.
Special Characteristics
Mainly what we’re talking about here is styling cues; belt lines, overall greenhouse shapes, grill designs, badging and where the badges go, that sort of thing. Chevy says what they are going for in the immediate future is muscular designs, new features, and more choices.
“The restyled face of Chevy cars for 2019 is characterized by a family-like appearance, with each model honoring its Chevrolet heritage while showing off expressive designs,” said John Cafaro, Executive Director, Global Chevrolet Design.
And I can totally see where he’s coming from. ‘Family-like appearance‘ is the key here.
“We are committed to offering consumers a full lineup of products with fresh designs, new technologies, and efficient powertrain options,” added Brian Sweeney, U.S. Vice President of Chevrolet. “The investments we have made in Spark, Cruze, and Malibu will help position the brand for success in competitive segments that still make up a significant part of the total industry.”
2019 Chevy Malibu. Photo: Chevrolet.
Design Language
As Sweeny alluded to, Chevy’s first go ’round will start with the 2019 Malibu, Cruze, and Spark. To that end the cars will each offer a broad diversity of trims and packages from entry-level to high-end. And Chevy will also have to serve fleets since they represent a quarter of the industry’s retail market.
Chevy’s first task in shepherding the DNA of their fleet is restyling the faces of the cars with signature lighting that will make each instantly recognizable as a Chevy. The redesigned front ends for the Spark, Cruze, and Malibu will offer a more premium look while maintaining their athletic body sides. And yeah, this is the first time I’ve heard the phrase “athletic body” used in conjunction with the Spark and Cruze. Anyway, Chevy will give greater attention to detail like the intricate sculpting on the grilles and the brand’s signature dual-element taillamps.
Malibu RS
The Malibu RS, a first for this ‘Bu generation, will offer a sporty, personalized appearance propelled by blacked-out styling cues like the sport grille, bowtie emblems, rear spoiler, 18-inch machined wheels, and dual exhaust. The inside introduces a leather-wrapped steering wheel and shifter, black cloth seats, and a standard eight-inch touchscreen for the Infotainment 3 system. There will also be a new CVT transmission standard on models that come with the 1.5-liter turbocharged engine.

2019 Chevy Cruze and Cruze Hatchback. Photo: Chevrolet.
Cruze
The Chevy Cruze, along with the updated front fascia, welcomes new interior colors and a new infotainment system with a seven-inch color touchscreen. Remote start and automatic climate control are now standard on LT and Premier, but optional on other trims. The LS Hatch trim is added to the Cruze Hatch line for the first time. That sounds like a good move, since 20 percent of all Cruze sales in its first full year of production are the Hatchback.
Spark
The Spark, which sells by the train-load in its segment, gets new front-end styling with the same cues found on the updated Malibu and Cruze. New exterior color options will also be coming along with revised interior trim and an additional available safety feature called Low Speed Forward Automatic Braking. Chevy does not go into detail about what Low Speed Forward Automatic Braking is, but I bet it has something to do with hitting the brakes for you when you’re moving in a forward direction at lower speeds and aren’t paying attention.
Don’t hold me to that, though.
The 2019 Chevy Spark is powered by a 1.4-liter DOHC engine offered with either a manual or continuously variable transmission. Photo: Chevrolet.
Availability & In Person
You will be able to see the new design direction for the corporate automotive giant when the 2019 Chevrolet Malibu, Cruze, and Spark go on sale later this year.
Tony Borroz has spent his entire life racing antique and sports cars. He is the author of Bricks & Bones: The Endearing Legacy and Nitty-Gritty Phenomenon of The Indy 500, available in paperback or Kindle format. His forthcoming new book The Future In Front of Me, The Past Behind Me will be available soon. Follow his work on Twitter: @TonyBorroz.
Photos & Source: Chevrolet.

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Will Kia’s Wireless EV Charging System Change The World?

Will Kia’s Wireless EV Charging System Change The World? Kia has come up with a rather nifty wireless charging system for EVs and, honestly, this sounds pretty cool. As anyone who has ever messed with tangled power cords and such knows, wires can be a real pain. And I’m also willing to bet a chunk of people who are hesitant to buy EVs don’t like the idea of having to mess with chords and wires, and always having to plug them in all the time.
Bright Ideas
About a hundred years ago there was this half-crazy Serbian guy named Nikola Tesla. About half of his ideas made logical sense (alternating current, florescent lighting etc.) and the other half were borderline ya-ya (electric death rays, The Tesla Ozone Company etc.) but my favorite idea of his, borderline ya-ya or not, was power transmission without wires. No, I’m not sure how it was supposed to work, or even if it would work, but the idea itself was fantastic. No more wires, no more plugging things in, everything just runs.
What Kia and their tech partner in this, Mojo, have come up with isn’t a full on Tesla deal, but it’s still pretty cool. Kia rigged up a small fleet of its popular Soul to develop the wireless charging system. And the really neat thing about what they came up with is that not only is it wireless, it’s not nearly as finicky as you’d expect. Even when the Kia Soul is misaligned over the charger, the system can wirelessly charge cars with up to 85 percent efficiency.
The wireless charging system, which has been in development for three years already, is said to be an important step in the future of electric vehicles, according to Hyundai and Kia. And it’s easy to agree with them. If you can take another hassle out of owning an electric vehicle, the better our EV future will be. The project, a collaboration between Hyundai and Kia, Mojo Mobility Inc., and the U.S. Department of Energy, shows a way for future electric vehicles in which plugs are no longer necessary.
Photo: Kia Motors America.
Park & Charge
The system works by using an electromagnetic field to transfer energy between two coils. There’s a transmitter on the ground and a receiver on the bottom of the vehicle. You simply park your car above the transmitter to begin charging and the electrical energy is sent through an inductive coupling, which uses that energy to charge the battery. It’s the same way a Sonicare toothbrush charges, only on a much bigger scale. And again, even if there is some misalignment between the transmitter in the ground and the receiver in the car, charging can still happen.
It’s easy to see how this system could play out: every shopping mall and downtown parking lot will have an inductive charging pad buried in it. All you have to do is park your car as you normally would, and while you’re away, it’s automatically charging, no muss, no fuss.
2018 Kia Soul EV. Photo: Kia Motors America.
Future Considerations
Sadly, there are no current plans to offer the wireless charging system on production vehicles for sale to consumers. That makes sense, because while installing the wireless charging gear in the car would be pretty straight forward, it’s the parking space part of the equation where things get sticky. Sure, simply modifying parking spots is relatively easy, but it’s the number of parking spots that’s the potential problem.
There is also a downside on getting the charging pad installed for home use. The home high voltage charger for a Tesla, say, is easy to bolt into your wall and any competent electrician can hook it into your 220V line in a snap. The Kia system potentially means cutting into your garage floor to install the pad and run the wiring. That could be a hassle.
On the upside, if this system works out and becomes widely adopted, driving and charging – and therefore living with – your electric vehicle could become a lot easier.
Tony Borroz has spent his entire life racing antique and sports cars. He is the author of Bricks & Bones: The Endearing Legacy and Nitty-Gritty Phenomenon of The Indy 500, available in paperback or Kindle format. His forthcoming new book The Future In Front of Me, The Past Behind Me will be available soon. Follow his work on Twitter: @TonyBorroz.
Photos & Source: Kia Motors America.

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Letter From The UK: Influencing & The Art of Selling Cars

Letter From The UK: Influencing & The Art of Selling Cars
Gather round and harken unto this tale of woe . . .
A couple of weeks ago I took delivery of a brand new Audi A6 saloon to enjoy and discuss for seven days with a view to a review in due course. That’s what I do. That’s why car makers lend me cars; to promote their wares. It’s a win-win situation but it does cost the manufacturers a lot of money. Fortunately, being a small country, the cars can be same day delivered by road. It all adds up, one way and another, to around a thousand of our British Pounds to loan cars to tired old hacks like me.
So it doesn’t help when cars get damaged.
The Story of The A6
The sad story is that the A6 (pictured below) was parked (legally!) in the High Street of the attractive country town of Marlborough. While we were away a bizarre road traffic accident occurred and a vehicle broadsided the A6. When my wife and I came back to the car it was double-take time. This was not how we left it; surrounded by damaged motors, police, and an emergency ambulance.
The long and the short of it is that we were stranded. I phoned the Audi press officer and he sprang into action. Within a couple of hours, the stricken A6 had been lifted, the guilty party taken to the hospital, statements organised with the cops, and we were on our way home thanks to my son-in-law. Audi didn’t stop there though: That same afternoon a replacement car in the form of an A3 cabriolet was delivered to my house. How’s that for service? Insurance aside, how much money this must cost the company I shudder to think.
But I do wonder if this situation can continue for much longer and I blame YouTube.
The Audi A6 prior to the unfortunate accident. Photo: DriveWrite Automotive.
The Rise of The Influencer
It is indisputable that automotive media is changing. Later this year, this writer will be starting to video reviews and I have all the charisma of Elmer Fudd, but what can you do? It seems to me that “YouTuber” and “Influencer” are now proper jobs and the young bucks of motoring are taking advantage.
Mostly they are not trained in any way like we old magazine writers. The kit needed: cameras, a computer, even just a phone, plus a confident air are all that is required to make a low-rent car review.
In general, car manufacturers are very generous to motoring journalists and it is appreciated. We have access to press fleet cars and are invited to events and launches, all, or at least most, expenses paid. Recently, I was asked to attend, with VIP status, a prestigious motor racing event, for example. Very nice. Certainly the work can be demanding at times but you can’t fault the coffee and pastries upon arrival. How long now before this ends?
Car makers now invite these influencers to the same launches and events that the old-time hacks have been going to for decades. What has changed is the speed of production. What used to take maybe a month to get to print now can be online in glorious HD in just a matter of hours, as fresh as new paint. It is leading to tension. Old vs New. Changing Times. Sink or Swim.

Are Influencers Any Good?
Often, no. I have seen some truly terrible videos, purporting to be car reviews. I know how autos work; they clearly don’t. The trick seems to be to stand in a scenic place, the sun setting, pose, and talk a load of trendy nonsense. Self promotion as motoring journalism.
Conversely, there are some great new faces on YouTube promoting cars in a truly professional manner. Is it any wonder that car manufacturers like the idea. Firstly, the influencers come to them. They only need the car for a couple of hours or maybe a day. The effect is instant.
I do sometimes wonder who these online promotions are for though. Often times, young vibrant types are featured, frolicking, with little or no information about the car. Where is the sense in promoting a car to an audience who cannot afford to buy or lease it?
An example; I had the misfortune recently to witness a video of a young lad in skinny blue jeans and with very silly hair, speaking in a foreign language (in fact it was English, but not as we know it Jim) allegedly extolling the virtues of an F-Type Jaguar. I do not know any young people who could afford to buy this car. I can’t afford to buy this car. I do not know any older, financially viable people who would even watch this stuff; so who is it for?
Jaguar F-Type. Photo: Jaguar Land Rover.
Sign of The Times
The plain unvarnished truth is that car companies don’t care. They just want it out there and it is not unreasonable of them to want to do it as cost effectively as possible. Vlogging works, there is no question of that. Many car magazines of old have dispensed with the costs associated with paper and circulation and are now online. That’s how you are reading this; that’s if you’ve gotten this far.
Yet some magazines have healthy circulation. In the UK we have two weekly mags and several monthlies and they are doing alright. It’s my view that as things stand, there is space enough for both the old and new . . . for now.
Older people still like to know about the vehicles themselves. They love the smell of petrol in the morning. Youth though are more influenced by the eco-lobby to whom cars are the work of the Devil. It’s a fact that car ownership among the young folk of Britain is falling. Generally, the car industry is in a state of flux. They want to give the people what they want while at the same time giving governments and the green movement what they demand.
All I want is a beer, a V8, and an open road, but that’s just me. I wouldn’t want to influence you.
Geoff Maxted is a motoring writer, photographer, and author of our Letter From The UK series. Follow his work on Twitter: @DriveWrite

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Toyota Announces $1.33 Billion For Kentucky Plant

Toyota Announces $1.33 Billion For Kentucky Plant

Toyota recently announced a massive $1.33 billion investment for Toyota Motor Manufacturing, Kentucky, Inc. (TMMK). The motion marks the highest investment of any automaker in Kentucky and the second-largest in state history. TMMK will undergo renovations in order to incorporate Toyota’s New Global Architecture (TNGA) into future models, including the 2018 Camry.
The investment comes as part of a larger initiative for the automaker.
“This $1.33 billion investment is part of Toyota’s plan to invest $10 billion dollars in the U.S. over the next five years, on top of the nearly $22 billion Toyota has invested in the U.S. over the past 60 years,” said Jim Lentz, Chief Executive Officer, Toyota Motor North America.
Stronger Foundations
TNGA is Toyota’s new vision for designing, engineering, and manufacturing vehicles. This allows for a shorter development cycle and a more streamlined process when it comes to introducing vehicle improvements. It also creates a more versatile production environment, allowing Toyota Kentucky to build vehicles that better match consumer demands. TNGA builds upon Toyota’s desire for a well balanced automobile, one that combines safety with energetic driving dynamics.
“It will improve performance of all models, including increased fuel efficiency, more responsive handling, and a more stable, comfortable feel while driving,” Lentz said.
TMMK is the first vehicle assembly facility in North America to incorporate the new architecture.
Photo: Toyota Motor Sales, U.S.A., Inc.
Stronger Manufacturing
TMMK will undergo extensive renovations to modernize the facility for Toyota’s future vehicles. Updates to line equipment are planned along with a brand new paint shop.
“This major overhaul will enable the plant to stay flexible and competitive, further cementing our presence in Kentucky,” said Wil James, President, Toyota Motor Manufacturing, Kentucky, Inc.
In 2013, $530 million was invested into Toyota Kentucky to support Lexus manufacturing. Production of the Lexus ES 350 began two years later, marking the first time a Lexus vehicle was made in the United States. Political and world leaders have praised Toyota’s continued investment initiatives.
“Toyota’s decision to invest $1.3 billion in their Kentucky plant is further evidence that manufacturers are now confident that the economic climate has greatly improved under my administration and echoes the recent National Association of Manufacturers’ 2017 Outlook Survey showing that 93% of manufacturers are now optimistic, which is an increase of 37% from just a few months ago,” said President Donald J. Trump.
Senator Mitch McConnell (R-KY) echoed similar sentiments.
“For more than 30 years, Toyota has been committed to the Commonwealth, and today’s investment is further proof that the company maintains its pledge to grow our economy and solidify Kentucky as a world-class automotive state,” he said.
Photo: Toyota Motor Sales, U.S.A., Inc.

Economic Impact
A recent study by the Center for Automotive Research shows Toyota Kentucky supports nearly 30,000 jobs across the state (direct, indirect, and spin-off). TMMK employees live in 80 Kentucky counties while Toyota has more than 100 suppliers located across the Commonwealth. Toyota Kentucky is the automaker’s largest plant in the world, employing over 8,000, an all time high.
“Toyota is a global icon and this $1.33 billion investment is further proof of their commitment to producing American-made cars that are among the finest quality found anywhere in the world,” said Kentucky Governor Matt Bevin. “It also serves as a testament to the hard work and dedication of the plant’s current employees, and reaffirms Toyota’s confidence in the advantages of manufacturing in Kentucky.”
Last year, TMMK manufactured nearly a quarter of the total number of Toyota vehicles produced in North America, or about 500,000. In total, the plant has produced more than one-third – 11 million – of all Toyota vehicles manufactured in North America since 1986.
“We are grateful that this significant investment further validates the fact that Kentucky is the engineering and manufacturing hub of excellence in America,” Gov. Bevin added.
Photo: Toyota Motor Sales, U.S.A., Inc.
Community Visions
Toyota remains active in Scott County, where TMMK is located. The automaker is committing $2 million over the next 10 years to Scott County United for economic development initiatives. In addition, Lanes Run Business Park is receiving $1 million for future land purchases.
“I congratulate Toyota on this new initiative, and look forward to continuing my efforts in Congress to promote business-friendly policies to ensure Kentucky continues to reap the benefits of economic growth and expansion as a result of these types of investments,” said Senator Rand Paul (R-KY).
Toyota partners with community, civic, academic, and governmental organizations to address a number of challenges facing society today, including the future of mobility and transportation.
“This is the largest investment in our plant’s history and it speaks directly to the quality of our people and our products, as well as the partnerships we’ve forged in the local community and across the state,” James said.
Carl Anthony is Managing Editor of Automoblog and resides in Detroit, Michigan.
Photos & Source: Toyota Motor Sales, U.S.A., Inc.

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2017 New York Preview: Nissan unveils 2018 370Z Heritage Edition, reminds us the 370Z is still for sale

2017 New York Preview: Nissan unveils 2018 370Z Heritage Edition, reminds us the 370Z is still for sale Yes, they’re still making the 370Z. Yes, it seem old….because it is, at 10 years old. Does a “Heritage Edition” help to mask that?

What’s going on?
With the 50th Anniversary of Nissan’s perennial Z-Car looming in 2019, Nissan released details on the 2018 370Z Heritage Edition ahead of the New York International Auto Show.
The Heritage Edition Z separates itself from a base-spec Z with the inclusion of two all-new colors, “Chicane Yellow” and “Magnetic Black”, with black and silver exterior graphics applied respectively, and yellow interior trim.
If you squint hard enough, you’ll find the Heritage Z also carries forward updates applied to all Z models for 2018. This includes a factory installed Exedy clutch, and a mild facelift on the headlights, taillights, rear fascia, and door handles.
Word. Any more power?
The 370Z still sends power to the rear wheels from Nissan’s venerable VQ37 power plant. The naturally-aspirated 3.7L V6 still produces 332hp and 270 lb-ft of torque by way of either six speed manual transmission with or optional seven speed automatic.
Available for purchase in 2008, the 370Z was an incremental update to the widely popular 350Z, released in 2004. Fourteen years after the 350Z’s release, fans are left scratching their heads over what’s in store for Nissan’s next Z-car, if one is under development at all. In an age where manufacturers are focusing their efforts on producing “models that sell” (Read: crossovers), dropping the axe on models catered to the enthusiast with shallower pockets (RIP Nissan IDx), and rebranding sports cars as crossovers (I’m looking at you Mitsubishi), the future for enthusiasts cars is looking a little grim.
– By: Nate Damaghi
2017 New York – Nissan 370Z Heritage Edition

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2017 New York Preview: Is this the new Dodge Challenger SRT Demon?

2017 New York Preview: Is this the new Dodge Challenger SRT Demon? A single photo leaks on the web of what appears to be the hotly-anticipated Dodge Challenger SRT Demon, ahead of its New York debut.
What’s going on?
A new photo surfaced! Wow, I know…./sarcasm. Except, it really is pretty darn exciting since it appears to be of the highly-anticipated Dodge Challenger SRT “Demon,” the end-all-be-all of Challengers.
Official details aren’t yet available, given the Demon’s reveal is set for tomorrow evening. But there are still plenty of tidbits available on the Internet, giving us clues as to how insane the Dodge Challenger Demon really is.
So what should we expect?
Expect a Dodge Challenger. Though, it will be the most insane Challenger yet, more so than the Hellcat. Predictions point to a the same 6.2L supercharged V8 as the Hellcat. But significant tweaks will up the power significantly. For instance, there’s a special mode installed from the factory, enabling the engine’s use of 100-octane racing gas.
There’s a new “TransBrake” system to help launch the new Demon, supposedly to eliminate the need to brake torque (where you hold the brake and feather the gas before setting off).
But to top if all off, rumors are ciricling of over 1000 horsepower, all-wheel drive, and a quarter-mile sprint in less than 10 seconds.
Either way, we will find out soon. Stay tuned.
– By: Chris Chin

Dodge Challenger SRT Demon Teaser Photo Gallery

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2017 New York Preview: Lincoln teases the next-gen Navigator's daytime-running lights

2017 New York Preview: Lincoln teases the next-gen Navigator's daytime-running lights Lincoln’s flagship SUV first debuted as a concept last year. Now, it’s heading for a reveal in New York in production form.

What’s going on?
Back in 2016, Lincoln introduced a wicked Navigator Concept, previewing an all-new next-generation model. Despite all odds and pressure from the push to produce more fuel-efficient vehicles, demand for the Navigator seems to be alive and well. That said, Lincoln just tweeted a picture to tease the new Navigator. At least, now we can see what the production model’s daytime-running lights look like.
Click here for more news on the Lincoln Navigator.
Any details on the new Lincoln Navigator?
Not yet, and that’s because its scheduled for a debut on Wednesday morning, at 9:45 AM EST.
But from what we know and expect, the next-gen Lincoln Navigator, like all previous Navigators, is based on the latest Ford Expedition. In this case, we’re likely to see Ford’s venerable 3.5L EcoBoost V6 under the hood. Power figures are guesstimated to hover around 380 horsepower and 560 pound-feet of torque with an all-new 10-speed automatic.
Additionally, rumors indicate the new Navigator will go on a massive diet of a few hundred pounds, thanks to extensive use of aluminum, like its related Ford F150 cousin.
Just don’t expect those gullwing doors to show up on the production model. Sadly.
– By: Chris Chin
Lincoln Navigator Concept from the 2016 New York Auto Show Gallery – Photos provided by Lincoln Motor Company

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2017 New York Preview: This is the new Hellcat-ified Jeep Grand Cherokee Trackhawk

2017 New York Preview: This is the new Hellcat-ified Jeep Grand Cherokee Trackhawk After many rumors, spy shots, and teasers, Jeep finally reveals the production Hellcat-ified Grand Cherokee of our dreams.

What’s going on?
In a literal power move that defies all odds, Jeep just unveiled one of the most anticipated new cars of 2017. Meet the hot-new Jeep Grand Cherokee Trackhawk Edition and as expected, it’s basically a Grand Cherokee Hellcat with 707 horsepower.
Wow! Finally, the production Grand Cherokee Trackhawk!

Yes! As predicted, the Jeep Grand Cherokee Trackhawk gets the same whopping 6.2L supercharged V8 as the Challenger and Charger Hellcat. In the Jeep’s application, SRT tweaked the V8 to churn out the same 707 horses remain while torque measures in at 645 pound-feet, versus the Challenger’s and Charger’s 650. This is most likely out of respects to Grand Cherokee’s all-wheel drive system and single-speed transfer case.
Either way, with a ZF eight-speed automatic sitting at the transaxle, Jeep claims the Trackhawk will hit 60 in just 3.5 seconds for a quarter mile time of 11.6 seconds. Those numbers are pretty much the same as the Challenger Hellcat.
Not just more power either…

The Grand Cherokee Trackhawk gets an electronically controlled limited-slip differential to cope with the extra oomph. The rear-drive, half-shaft, and transfer case are all toughened up. And power is split 40/60 front/rear with the all-wheel drive system. That can change however at the touch of a button, thanks to the Jeep’s latest driver selectable programming mode. The 40/60 power split is standard while the car is in its Normal setting. Select the sportiest “Track” mode, and the all-wheel drive system changes the power delivery to 30/70 front/rear. Experience an inclement of weather, and opting for the “Snow” mode alters the traction and stability systems while splitting the power evenly 50/50 front/rear.
When it comes to cutting speed, larger, beefier Brembos do the duty. Six-piston calipers with 15.75-inch rotors sit up front with Jeep claiming they’re the largest front brakes ever fitted to one of their models. Four-piston clamps with 13.73-inch rotors sit at the back.

Rounding out the package is a far more aggressive body kit. For instance, the lower front fascia is larger to help cool the 6.2L V8. Wide, bespoke 20-inch wheels are standard. And Nappa leather and suede festoon the insides with options varying from an 825-watt premium sound system to a panoramic roof.
How much will it cost?
Those details are withheld at the moment. Though we expect pricing details to surface during Jeep’s press conference.
– By: Chris Chin
Jeep Grand Cherokee Trackhawk Gallery

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Ford Introduces Ranger & Raptor To China

Ford Introduces Ranger & Raptor To China

Ford Motor Company is unveiling its trucks in China to meet the country’s budding pickup market. Ford President and CEO Mark Fields is in Shanghai this weekend to outline the automaker’s strategy. Pricing for the new F-150 Raptor will be announced along with plans to sell the Ranger in China next year.
Recently, shipments of the F-150 Raptor were sent to China while Ranger remains the best-selling midsize truck in Europe, South Africa, and New Zealand
“We’re very excited to bring Built Ford Tough, one of the world’s best loved and most successful brands, to customers in the world’s largest auto market,” Fields said.
Growing Demand
Although tucks represent barely two percent of the Chinese market, the winds of opportunity for Ford are still blowing. The automaker did exhaustive research, finding that Chinese customers thought most pickups fit the typical truck image: lacking features, not very comfortable etc. However, through television, film, and the internet, Chinese customers are more aware of the modern truck. Ford believes this creates potential growth in the market.
“We see a significant white-space opportunity with Chinese buyers increasingly looking for more capable, more refined, and more stylish pickups,” Fields said.
In fact, China is currently the fourth largest truck market with 14 percent growth last year alone. Ford’s research also indicates that Chinese customers lead active lives, both at work and at home, creating a need for an useful but comfortable pickup. At the same time, China is easing restrictions on truck usage.
“We see an opportunity to satisfy unmet need in China – for world-class, stylish, and refined pickups – and also to be a pioneer in this emerging segment,” said Dave Schoch, President of Ford Asia Pacific and CEO, Ford China.
Photo: Ford Motor Company.
Ranger & Raptor
The F-150 Raptor will introduce Chinese customers to one of the world’s most capable off-road trucks. The Raptor features an exclusive high-output version of the 3.5-liter EcoBoost engine mated with a Ford-built 10-speed automatic transmission. Other off-road signatures include 3.0-inch FOX Racing Shox and 17-inch BFGoodrich All-Terrain T/A KO2 tires.
“The F-150 Raptor has created a lot of buzz among Chinese customers since it was revealed for the first time last year and we are extremely excited to have it arriving in our showrooms in China, ready to be delivered to customers,” said Peter Fleet, Vice President, Marketing, Sales and Service, Ford Asia Pacific.
The Ranger is the second best-selling midsize truck globally outside North America. Ford has designed the truck with a fine balance of capability, refinement, and technology. The automaker believes the diversity and history of their trucks will find favor with Chinese buyers.
“Built Ford Tough is a proven brand, dating back to 1976 and we believe it has the opportunity to resonate powerfully with Chinese consumers,” Schoch said.
Ford has sold more than 26 million F-Series since 1977, making it the top-selling truck in America for 40 consecutive years, and the country’s best-selling vehicle overall for 35 years.
Carl Anthony is Managing Editor of Automoblog and resides in Detroit, Michigan.
Photo: Ford Motor Company.
Photos & Source: Ford Motor Company

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