Nissan & DeNA Begin Field Testing Robo-Vehicle Service

Nissan & DeNA Begin Field Testing Robo-Vehicle Service Nissan and DeNA will begin testing a new robo-vehicle mobility service called Easy Ride on March 5th. The field test, held in the Minatomirai district of Yokohama, in Japan’s Kanagawa Prefecture, will have participants in vehicles equipped with automated technology. A preassigned route has been established near Nissan’s global headquarters and the Yokohama World Porters shopping center.
Points of Interest
Nissan and DeNA will be examining what they call Easy Ride’s “unique service functions.” Through a mobile app, passengers can text or use voice commands to choose where they want to go from a list of recommended destinations. An in-car screen will show an additional 500 points of interest and events in the vicinity, with about 40 discount coupons for certain area retailers and restaurants offered to passengers.
Planned Expansion
The two companies have set up a remote operations center to monitor the experience of each Easy Ride participant. Nissan and DeNA say they are developing different “service designs for driverless environments,” while expanding available routes, optimizing vehicle distribution, and the pick-up/drop-off process. The goal is for Easy Ride to achieve a full service capacity, complete with multilingual support, in the early 2020s.
Participants complete a survey about their overall experience, which Nissan and DeNA will use to further refine the service. The video below explains more.

Easy Ride Gallery











Photos, Video & Source: Nissan Motor Co., Ltd.



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Past, Present & Future: 4 Evolving Trends In Automotive & Insurance

Past, Present & Future: 4 Evolving Trends In Automotive & Insurance From the Model T to Tesla’s autopilot-enabled vehicle, the automotive industry has come a long way – and it’s not slowing down. With potential for new technology and functionality growing daily, automakers are paving the way for the future of transportation . . . and insurance. Let’s take a look at how the auto industry has transformed insurance over the years, and what’s to come.
GPS Systems
Been awhile since you last pulled your trusty Rand McNally atlas from the glove box to help guide your journey? Those days probably seem like another lifetime. How we receive directions has changed dramatically since then. Today, there are 24 U.S.-based GPS satellites orbiting the globe, each providing guidance to drivers everywhere with just the push of a button.
While the availability of GPS has simplified how we get from point A to point B, it has also created an added benefit for insurers by providing a valuable cache of driver data. Thanks to this information, providers will soon be able to adapt policies based on driver habits, creating personalized plans that fit the needs of each individual.

Telematics
Data gleaned from GPS technology is just one part of the picture. A fairly fresh idea, auto telematics provide opportunities to do even more with driver data, extending into everything from speedometer tracking to mileage logs. However, according to a recent Deloitte report, 74 percent of consumers are not too keen on sharing that data. But given the potential benefits of telematics, insurers are undeterred and have begun offering added value to drivers willing to share their driving behaviors. Those who do can enjoy savings such as lower premiums based on driving performance.
Mercedes PRO Connect, found on the forthcoming Sprinter, is an example of an on-board telematics system. The technology helps with the logistical challenges and transport requirements fleet managers face, regardless of how many vehicles they oversee. Mercedes PRO links the fleet manager with each vehicle and driver so they can better manage assignments and vital vehicle information like location, fuel level or maintenance intervals. Photo: MBUSA.
Driverless Cars
Driverless cars aren’t exactly new to the conversation, but as they creep closer to a mainstream reality they’re worth another look. It’s predicted that in just two years, 10 million driverless cars will be on the road, and automakers like General Motors and Audi are already paving the way. But what does this mean for insurance? To keep pace, insurers will need to build relationships with automakers to better understand new vehicle capabilities and how they affect policies. Together they can work to build relevant plans for an autonomous future.
Backup Cameras
While proper usage of mirrors is still an important part of a safe driving experience, now 30 percent of drivers say they rely on their backup camera to direct them when in reverse. And that demand continues to grow, with more than half of drivers saying they want a backup camera in their next vehicle. Well, they’re about to get their wish: by May, all new models will be required to include a backup camera.
While this all sounds promising, more technology means more things can and will break – making products like extended service contracts when you purchase a vehicle that much more valuable.
When we look at how much the auto industry continues to change, it’s apparent that insurance will need to continue to evolve with it. These are just a few of the many ways insurers can adapt coverage for new technology to keep customers on track.
Scott McLaren is the Chief Marketing Officer of Fortegra Financial Corporation, a Tiptree Inc. company. He once flew the Saturn VUE Lightship and awarded a Saturn Sky to Travis Pastrana for the first double back flip in the history of the X Games.



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2018 Mitsubishi Eclipse Cross Heads To U.S. Dealers

2018 Mitsubishi Eclipse Cross Heads To U.S. Dealers Mitsubishi Motors North America, Inc. (MMNA) says the first shipment of Eclipse Cross CUVs has arrived in the United States. The vehicle was unveiled in December and will begin making its way to U.S. dealers from Port Hueneme on the West Coast. The Eclipse Cross is Mitsubishi’s second all-new vehicle to hit the U.S. for 2018. The new Outlander PHEV arrived in dealerships at the end of last year and is currently on sale across the country.
Available Features
The new Eclipse Cross features a 1.5-liter direct-injected turbo engine, creating 152 horsepower at 5,500 rpm and 184 lb-ft. of torque at 3,500 rpm. All-wheel drive is available for additional traction via Mitsubishi’s Super All-Wheel Control system. Other features include an available panoramic sunroof, heads-up display, and lane departure warning. The Eclipse Cross also comes with Mitsubishi Connect, which includes a Telematics Control Unit, a 4G LTE cellular modem, and a GPS system.
“2018 represents an exciting next chapter for Mitsubishi Motors, and the all-new Eclipse Cross is a large part of that story,” said Don Swearingen, Executive Vice President and Chief Operating Officer, MMNA. “The Eclipse Cross builds on the strong Mitsubishi heritage of automotive performance, technology, and fun-to-drive dynamics revived in a CUV.”
2018 Mitsubishi Eclipse Cross arrives in the United States. Photo: Mitsubishi Motors North America, Inc.
Pricing
The Eclipse Cross goes on sale early next month with a starting MSRP of $23,295. Trim levels include ES, LE, SE, and SEL. Mitsubishi Motors North America, Inc. is responsible for all research and development, marketing, and sales for Mitsubishi Motors in the United States, and operates through a network of approximately 360 dealers.
“We’re excited to add the Eclipse Cross to our established CUV lineup and know it will continue to fuel the brand’s current sales momentum,” Swearingen added.
Photos & Source: Mitsubishi Motors North America, Inc.



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Hyundai Motor, Autotalks Begin Partnership Centered On V2X Technology

Hyundai Motor, Autotalks Begin Partnership Centered On V2X Technology Hyundai Motor has begun a strategic partnership with Autotalks, a technology company that specializes in the manufacturing of Vehicle to Everything – sometimes stylized as “V2X” – communication chipsets. V2X technology allows vehicles to communicate with each other, as well as road users and infrastructure.
Officials say the strategic partnership comes as a result of a direct investment from Hyundai to accelerate the development and eventual deployment of V2X technology for autonomous cars.
Connected Approach
In human-operated vehicles, V2X systems relay important information in the form of alerts and notifications, and can also actuate the vehicle in dangerous situations. In self-driving vehicles, V2X complements existing sensors, allowing them to make more informed decisions on busy roads.
“Connectivity is one of the core technologies that can be applied to smart city business models, as well as autonomous driving and infotainment,” explained Yunseong Hwang, director of open innovation business group at Hyundai Motor Company.
“Having a top global car manufacturer such as Hyundai invest directly in Autotalks is not only a vote of confidence in the company, but a testament to the growing V2X market,” added Hagai Zyss, Autotalks CEO. “Hyundai’s pursuit of cutting-edge communication and safety technologies is a perfect match with Autotalks’ leading V2X capabilities.”
Existing Platforms
Earlier this year, Hyundai announced a strategic partnership with Aurora to bring self-driving vehicles to the market by 2021. The automaker was already granted a licence in Nevada in 2015 to test automated vehicles on the state’s public roads, and last year at the Consumer Electronics Show in Las Vegas, Hyundai publicly demonstrated their autonomous technology.
“Hyundai Motor will continue to invest in disruptive technologies that are in line with Hyundai’s current and future strategic pillars,” Hwang said.
The Automoblog Staff contributed to this report and can be reached anytime.
Photo & Source: Hyundai Motor Company.



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Inside The Street Legal Race Cars From Scuderia Cameron Glickenhaus

Inside The Street Legal Race Cars From Scuderia Cameron Glickenhaus

Remember Cameron Glickenhaus? He was that rich, but seemingly very nice guy that, a while back, took a Ferrari 458 Italia, re-bodied and tweaked it here and there and made what he called a “continuation” of the Ferrari P4 prototype racers from the 60s. Yeah, it wasn’t nearly as pretty as the P4 (what is?) but it was very, very quick and Ferrari was cool with him making and racing it. Turns out that Mr. Glickenhaus hasn’t even thought of slowing down, let alone stopping his fiddling with high-powered cars.
Minor Miracles & Model Lineups
His racing outfit, Scuderia Cameron Glickenhaus (rolls of the tongue, don’t it), has been out there ever since, pounding around the world’s race tracks, and doing okay. They have, like a lot of us, a slight obsession with the Nurburgring, and always compete in the 24 hour endurance race there every year. Anyway, seems that Glickenhaus, both the guy and the team, wasn’t content with that, oh no. Seems like they wanted to put their race cars into series production and, I hope you’re sitting down, even make a road legal version. So they asked the U.S. Government if that would be okay and The Government said yes!
To make this minor miracle all the more sweeter, Glickenhaus will be making not one, but three series production cars; two of them will be road legal. No, they will not be cheap. No, they will not be making many, but who cares at this point? Gearheads can dream, can’t we?
Photo: Scuderia Cameron Glickenhaus LLC.
SCG003S Stradale
Scuderia Cameron Glickenhaus (also known simply as SCG) will manufacture the SCG003S, SCG003CS, and SCG003C. The SCG003S is the Stradale, the SCG003CS is the Competizione Stradale, and the SCG003C is the full-blown Competizione. The preliminary specs for each are knee-weakening in what they portend.
Take the “basic” (and I am using that word very loosely) SCG003S Stradale. It is a fully trimmed, road legal GT hypercar. The SCG003S is powered by a twin turbo 4.4 liter reverse flow V8 engine, putting out more than 750 horsepower and more than 590 ft-lbs. of torque. That grunt is put to the pavement through a 7-speed electro-hydraulically actuated dual disk clutch gearbox, complete with paddle shifters. All of this resides within a carbon fiber chassis and the whole shee-bang tips the scales at less than 2,866 pounds. The suspension is a front and rear double wishbone push rod and rocker operated setup with adjustable dampers – just what you’d expect from a racing team.
Stop? Oh yeah pal, this thing will stop like you threw out an anchor thanks to Brembo carbo-ceramic discs.
The performance specs are just as mind-reeling as the overall design. Zero to 60 mph in less than 2.9 seconds. Speed tops out at more than 217 mph (which Scuderia Cameron Glickenhaus charmingly lists under the engineering term “VMax”). The skid-pad number is a gray-out inducing 2.0Gs plus, and the aero downforce is rated as being greater than 1,550 lbs. at 155 mph. In other words, this thing is going to go, turn, and stop unlike any other road car out there. The performance numbers are closer to something you’ll find atop the podium at Le Mans or Sebring.
Photo: Scuderia Cameron Glickenhaus LLC.


SCG003CS Competizione Stradale
For those of you that find the SCG003S lacking in “oomph” and overall performance, the SCG003CS Competizione Stradale is your ride. Then again, if you are one of those people, I’d want to check and see if you have a pulse, because you just might be dead if the SCG003S isn’t enough. The Competizione Stradale will be trimmed closer to the outright racing version, the Competition Model SCG003C.
However, the SCG003CS will still be fully road legal with similar specifications to the SCG003S. In case you want to lay your eyes SCG003S, the first road registered example will be displayed at The Quail Motorsports Gathering on August 18th, part of the Monterey Vintage Races, which you should really attend if you ever get the chance.
SCG003C
Although sadly it is not road legal, it is still a full-blown race car you can buy. And this is not some half-thought out ride that would make Porsche and Ferrari laugh with derision, oh no. The SCG003C took the pole and finished first in class at the 2017 24 Hours of Nurburgring, running a 6:33 lap on the Nordschleife. That lap is within sight of Niki Lauda’s outright record. Let that sink in for a while. Put your feet up. Slowly shake your head. Now do you get it?
Photo: Scuderia Cameron Glickenhaus LLC.
Pricing & Availability
The Scuderia Cameron Glickenhaus S, CS, and C will be priced at 2 million in American dollars and will be rolling out of the works in New York. 2018 production will consist of 4 to 6 cars; the 2019 run will be about 8 to 10 cars. SCG notes: “we will likely sell out our productive capacity very soon.” I bet they will. I will be getting one, and so will management here at this publication. That only leaves another one to three left for the rest of you plebes, so call now.
“SCG may also develop other models and is considering offers to raise additional capital to fund this development, as well as additional racing and the building of a second U.S. manufacturing facility capable of producing 100 cars per year,” reads a statement from the company.
Thank goodness they’re making these things in such small numbers and asking so much money for them. Any less and Scuderia Cameron Glickenhaus wouldn’t be able to weed out the nutzos and ya-yas. If they made these things by the dozens and cut the price in half, it would be like handing out bazookas at a daycare. You’d get flaming rubble within seconds. At best.
Tony Borroz has spent his entire life racing antique and sports cars. He means well, even if he has a bias towards lighter, agile cars rather than big engine muscle cars or family sedans.
Photo: Scuderia Cameron Glickenhaus LLC.
Photos & Source: Scuderia Cameron Glickenhaus LLC.



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How Formula 1 Teams Move About The Planet

How Formula 1 Teams Move About The Planet

There’s an old phrase in military colleges: “amateurs think about tactics, professionals think about logistics.” I’ve been around racing my entire life and, by and large, Grand Prix has been at the top of the heap for me. So I have known, for a very long time, that these teams have gotten larger and larger over time, and that the races have gotten much more far flung. Ergo, I know, on some level, that moving all the people and materiel from one track to the next is a real hassle, but now that I’ve delved into a recent ingenious infographic, courtesy of our friends at Storage Centres in the United Kingdom, I realize this is far from a hassle.
This is a logistical nightmare for any given Formula 1 team to contemplate, let alone envisage on a week in, week out basis. Now realize there are ten F1 teams. It’s like coordinating the Normandy landings every couple of weeks. This is how they do it.
Packing Frenzy
For simplicity’s sake here, let’s just say we’re looking at this process from the end of any given race. All the cars finished, there were no accidents, and nothing was destroyed.
First, the teams start to pack up everything except the cars. The cars are kept in parc ferme conditions, that is, impounded, so they can pass through tech inspection to make sure no one cheated (no lightweight cars or something goofy like hydrazine in the fuel). While the cars are being checked over by the race stewards, everything else is being packed up, most of it into these totally cool anvil-like flight cases you see rock bands use on tour. Jacks, laptops, spares, spares, spares (racing teams carry spare everything) alignment plates, crew helmets, the lot.
By the time the cars roll out of parc ferme about three hours later, most, if not all of the accouterments are crated and ready to move.
They start unbolting everything – okay, most things – into smaller, more easily wrapped and transported bits and pieces. So, the front and rear wings, for instance, get pulled and inspected for any race related damage or fatigue issues, then swathed in bubble wrap to protect their delicate aero surfaces. The mirrors are pulled off as are the wheels and tires – the tires are given back to Pirelli to be examined, checked for flaws, wear damage, and the like, then recycled or, in some cases, sold after the season to collectors (I had a pair of Damon Hill’s tires from the Canadian GP for many years, they made a great coffee table base). The steering wheel is pulled, checked, then placed in its own flight case. I know that seems excessive, but a modern F1 steering wheel runs you around $55,000, so you don’t want to screw it up.
As the car gets broken down further, you get to what’s known as “integral parts.” That’s another way of saying “very important and expensive parts,” and is also a way of saying “the stuff the FIA (the sport’s governing body) watches very closely.” This includes stuff like brakes, suspension pieces, the engine and gearbox, and finally, down to the chassis itself.
Photo: Fédération Internationale de l’Automobile.


Expensive Endeavors
As a way to keep costs down, the FIA limits the number of engines and gearboxes a team can use during the year. I know, it seems kind of silly, you say. “How many engines can a team go through?” you might ask. The answer to that, as it turns out, is as many as they can buy. And since F1 teams have suitcases full of money, you’d be amazed at what they will spend it on, given the chance. Even a small team these days has a yearly budget in the hundreds of millions of dollars. You can imagine what Ferrari or Mercedes-Benz or McLaren spend.
Before rules like this were put in place, teams were known to run special “qualifying engines” for that extra little advantage. They were referred to as “grenade engines” because they were good for three, maybe four laps at full song before blowing up like, well, just like a grenade. They cost $250,000 each. So what? We’ve got a budget of two million dollars a day (that’s no exaggeration), who cares what they cost? Put another one in, let’s make another run for the pole. Before the FIA cracked down on this, there was talk of some teams making entire cars just for qualifying. Cars that were right on the edge of what the composite tubs and structures could withstand. They would only survive for around 10 laps max before they were thrown away. Multiply that by the numbers of drivers on the grid (in today’s case, that would be 20) and you could see where operating costs would grow so high that even NASA would shake their head.
Photo: Fédération Internationale de l’Automobile.

Careful Movements
The brakes are completely disassembled and inspected. The pads and discs are checked and analyzed for wear and stress before being junked (they last for one race, and cost about $100,000 per corner X 4 corners X 2 cars per team X 10 teams X 20 races = The GDP of Burundi). All the fluids from the car are drained, checked for particulate content, then recycled. The suspension: A-arms, bell crank bits, wheel tethers that hold the wheel/tires to the car in the event of an accident, are completely taken down to the individual components. Everything is inspected. If it’s damaged, it’s junked. Foam spacers are inserted into the A-arms to prevent them from expanding and contracting while being flown to the next race.
Material engineers (and top teams have more than one, I assure you) want to keep the usage cycles to a minimum. The engine and gearbox are separated, drained of all the oil, fluid, and gunk. They are inspected for signs of wear leading to possible failure, put under FIA seal, and loaded into their individual flight cases. The chassis, although not taken down to the bear tub, is pretty well stripped down, then wrapped in its own, custom tailored Lycra cover for protection. Carbon fiber, although very strong, is susceptible to puncture damage, so an inattentive swing of a mechanic’s arm with a screwdriver can trash the whole thing.
Photo: Fédération Internationale de l’Automobile.
Logistics & Assembly
Once everything is disassembled, packed, and crated, the teams turn their stuff over to DHL, F1’s logistics partner for getting it from this track to the next. For DHL, this requires transporting 600 tons of materiel, nine days worth of planning, 240 employees, and 100 trucks just to move the stuff to the airport.
Once at the airfield, the parts are loaded onto different planes. One plane gets the critical parts – the cars themselves, engines, gearboxes, IT rack-mounted gear, electronics, things along those lines – and some of the non-critical parts are loaded onto those cargo modules you sometimes see at airports. From the ramp at the next location, it takes DHL around 4 hours to get all the gear through customs and to the next track using 30 freight containers that amount to, on average, about 30 tons of stuff per team. Remember, there are 10 teams.
The non-critical stuff – fuel, marketing swag, work benches, tool carts etc. – gets shipped in 40-foot containers, 4 per team via sea routes or over-the-road. This works out to around 1,000 tons of stuff per team. If a team needs something fast, DHL can overnight it directly to the pit garages, anywhere in the world.
Once teams show up at the new track, it is, as the U.S. Army would put it: “assembly is the reverse of disassembly.” Up to 40 mechanics per team are there just to see stuff unloaded and put in its proper place in the garage while other mechanics start bolting stuff back together again. All the while, car parts and components are checked, checked, checked, and checked again. The last thing a team wants is for a “bad” piece – something beyond its useful life or something damaged – to make it onto a car and break, possibly costing the team a win or injuring the driver.
See? Easy-peasy-lemon-squeezy! The handy graphic below from Storage Centres explains more.
Tony Borroz has spent his entire life racing antique and sports cars. He means well, even if he has a bias towards lighter, agile cars rather than big engine muscle cars or family sedans.
How F1 Teams Move Across The Globe In 48 Hours by Storage Centres.



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Clean Trail Grant Program Advocates Conservation, Benefits Off-Road Clubs

Clean Trail Grant Program Advocates Conservation, Benefits Off-Road Clubs

Off-road going types really enjoy the great outdoors. Many of the Jeep enthusiasts I know can’t wait to get out of the office on a Friday afternoon. They have pictures of Moab on their desktop or a Wranger poster in their cubicle; they even have a Jeep hat or coat draped over their chair. Our friends at ExtremeTerrain are like this – they eat, sleep, and breath the off-road lifestyle, so much so, they turned their passion into a profession. Over the years, we have gotten to know the team at ExtremeTerrain by working with them in various capacities during that time.
The Pennsylvania company provides aftermarket Jeep Wrangler parts for the off-road enthusiast. While Jeep parts and accessories are their passion, so is the conservation and protection of our nation’s great trails.
Restoration & Improvement
ExtremeTerrain is accepting applications for their Clean Trail Grant Program, an initiative advocating the responsible use of recreational trails. The Clean Trail Grant Program provides eligible groups the opportunity to have their next trail improvement project funded, be it clean up, restoration, or expansion. To date, ExtremeTerrain has approved over 22 grants for trail improvement projects, totaling nearly $10,000. This year, an additional 10 grants have been approved with more expected.
Eligibility & Requirements
Various Wrangler outfits, 4×4 groups, and Off-Highway Vehicle Organizations (OHV) are eligible, provided five or more members are currently active. Publicly and privately owned off-road trails are eligible to apply as well. The Clean Trail Grant money can be used for purchasing the tools associated with trail cleaning, restoration, and expansion; promotional materials to recruit volunteers, food for said volunteers, and to cover over miscellaneous expenses.
“We you can get the tools you need to clean, restore, or expand your local trails, helping to maintain the trail system and improve it for future off-roaders,” reads a statement from ExtremeTerrain.
Recent Clean Trail Grant winners and participants include The OffRoad Misfits, Onslow County North Carolina Boy Scouts, Dauntless Jeepers, and the Kentucky Off-Roaders. The grant money for these individual entities was used for a range of things, from dumpster rental and cleaning supplies, to purchasing a camera to catch litter bugs in the act. Along with the grant money, industrial strength trash bags for garbage and debris removal were provided.
Those interested in applying can do so by filling out a brief questionnaire. The Clean Trail Grant Program was established in 2015.
Carl Anthony is Managing Editor of Automoblog and resides in Detroit, Michigan. 
Cover Photo: FCA US LLC.
 



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The Evolution of Automotives: Part 2: Thowbacks, Dream Machines, And Pretty Girls

The Evolution of Automotives: Part 2: Thowbacks, Dream Machines, And Pretty Girls

Automoblog’s Katie Kapro examines how imaginative thinking and creative risks have influenced the modern automobile in this three-part miniseries. Part one of this series here.
Every vehicle is made up of certain fundamental elements — the engine, tires, frame, and even a windshield if you want to get really fancy. These things are to a car what the eyes, ears, nose, and mouth are to the human face. They exist to serve a utilitarian purpose to be sure, but their variations from one “model” to another is the stuff of individuality and intrigue.
It’s what keeps the road, and the world, interesting.
Automotive styling over the years has taken some wild twists and turns. From the awkward, lady-only Dodges of the 1950s to the deja-vu inducing Chevrolets of the late 1990s, time has proven that some styling choices stand the test of time better than others.
Assumptions Gone Awry
There are three kinds of car: one built to be a utilitarian workhorse, one built for speed, and one built to be, for lack of a better word, sexy. Ford pretty much cornered the utilitarian market with the Model T tractor adaptation back in the day, while ever-increasing speed has been an aspiration of car manufacturers for as long as wheels have been attached to axles. In terms of design, the more utilitarian the vehicle, the chunkier its styling. The faster it needs to go, the lower, sleeker, and more reptilian it becomes. It’s the sexy cars though which historically get automotive marketers and stylists into trouble.
Essentially, the problem they’ve run into is one of poor assumptions. Trying to tap into a group identity is a challenging enough endeavor on its own, but when your audience is a giant swath of humanity, aka all drivers everywhere, the opportunity for falling flat on your face is pretty high.
Take for example the failure that was the Dodge La Femme. The automotive stylists of the 1950s created it thinking it would be a woman’s dream: Regal Orchid finish, loop pile carpeting, and of course built-in purses for those lady passengers who just never could remember to grab them when they ran to the grocery store for that gallon of milk they oh-so-absent-mindedly also forgot. Insert era-appropriate giggle and eyelash flutter. Trying to understand what women wanted in a vehicle was just too large a task for the time, and it’s not simply the fault of a few misguided designers.
Photo: FCA US LLC.


Practical Over Pretty
The La Femme is representative of the times. Not only did chauvinism run rampant in the 50s, but the design engineers still had a lot to learn about customers. They had just begun to understand the importance of asking their target audience questions about what they wanted and taking their responses into consideration when styling the newest model. But what they had yet to figure out was how to translate that information and find the underlying desire and need behind their customer’s responses.
When a woman in the 50s said, I want a practical car, she meant a vehicle with a mechanically sound engine and reliable tires. Radial tires — tires with cords arranged in the direction of travel — were the newest rage and safety feature in USA-made cars of the era. A female driver in the 1950s wanted something to get her around safely. Not something to hold her makeup. If the car designers of the age hadn’t fallen prey to their own assumptions and really understood the underlying desires of their customers, they probably wouldn’t have made the mistake of creating a purse on wheels.
The back page of the brochure of the 1956 Dodge La Femme. The La Femme package was offered in 1955 and 1956 and was marketed toward female buyers. It was painted pink and white and came with a makeup bag and umbrella. Photo: FCA US LLC.
The Throwback
Tapping into the emotion that a car evokes, when done in just the right way, can be a powerful design tactic. It’s called the throwback. The Chevy Silverado, when launched in 1999, was a truck built for comfort and personal use. It was capable of hauling big loads and navigating rough terrain, but also had a cushy interior suitable for passengers and long trips. The Silverado was far from the first truck to try and meet the needs of comfort-seeking drivers. In fact, the first was Chevy’s Advance Design half-ton pickup, the first completely redesigned GM vehicle to hit the market after World War II.
Owners of pre-WWII pickups asked for a roomier, more comfortable cab. Not only did they get it, which of course led to increased truck sales for Chevrolet, but the style lines of models like the 1955 Task Force became synonymous with post-WWII prosperity, hard work, and security. It’s no coincidence the design of these particular trucks has made a comeback in the last several decades. The design of Chevy trucks has come to represent nostalgia for more prosperous times in the U.S. and our collective aspirations for the future.
In terms of design choices, the throwback works because it raises a vehicle to the emotional plane. Drivers inherently trust a vehicle that looks like a reliable truck of the past.
1955 Chevrolet 3300 Series Standard Pickup. Photo: GM Media Archive.

The Dream Machine
The final play in the vehicle design and styling game is to give drivers a car that feeds their desire for speed and imagination — aka every concept car ever. Speeding head-first into the future is as invigorating as it is inspiring, and as technology continues to advance, there are fewer limitations than ever before.
One might think the future dream machine is a driverless car, and perhaps it is for a certain segment of the population, but for people who truly love driving there’s no reason to be hemmed-in by gravity. Instead, they can set their sights on the sleekest and most aerodynamic vehicle of all: a flying car. There will be some kinks to work out before flying cars are commonplace — like figuring out how one goes about insuring a flying vehicle and how exactly to bring the price tag down from the multi-millions — but those logistics can be saved for another day. For now, a driver’s greatest dreams are often a reality thanks to today’s technology; all that’s left is to imagine zipping through the sky in a vehicle that would put even the sleekest sports car to shame.
Vehicle design is for the bold of spirit. It takes vision and creativity to reach into the emotional past and future for design inspiration. Not every attempt will be a success, but hey, it’s what keeps the road, and the world, interesting.
Katie Kapro spent her childhood handing her dad tools under his Datsun. She loves thinking about the social aspects of motoring, and dreaming about the future of automotives. Follow her work on Twitter: @kapro101
Cover Photo: FCA US LLC.



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2018 Honda Accord Gets Thorough Redesign

2018 Honda Accord Gets Thorough Redesign

The Honda Accord has, for many years, been many things. It’s affordable, reliable transportation for many people. It is a market leader and a vanguard as to what a large segment of car buyers want and expect, and therefore, if you’re smart and observant, a signal to other automakers as to what people will buy. But more than anything else, the Honda Accord is a virtual license to print money. It would have been more efficient if various governments from around the world had simply shipped Honda a bunch of printing presses from their mints, and cut out the middleman, so to speak.
So, when Honda gives the Accord a major redo, the world best pay attention.
Before digging into the 2018 Honda Accord, I should first go into what is not said in any of the Minato-based company’s press materials. Completely absent is any mention of the Honda Accord Coupe. And that is because, sadly, Honda will no longer produce a coupe version of the Accord. Yes, I know it’s hard out there for coupes. It’s a crowded market segment, and profit margins are blade thin, so pour one out for the Accord Coupe, because we won’t be seeing it on the road any time soon.
The Accord’s new body is lighter and more rigid, with 29 percent ultra-high-strength steel, the most extensive application of this weight-saving material in any current mass-produced Honda car. Pictured here is the 2018 Honda Accord Touring. Photo: Honda North America.
Styling & Design
The 2018 Honda Accord, coming this fall, is the tenth version of Honda’s bread and butter sedan. Indeed, the Accord is the best-selling midsize sedan in America, and given Honda’s conservative engineering and styling nature, they are not going to mess up a good thing. Honda’s designers and engineers took a “back to fundamentals” approach when it came to reimagining the gen-10 Accord. Overall, they went with proportions that give the 2018 Accord a “sporting and athletic appearance.” In other words, longer, lower, and wider, while trying to keep the lines, creases, and proportions taut.
The new Accord’s wheelbase is more than 2 inches longer, overall height has dropped more than half an inch, and the body is nearly half an inch wider. Similarly, the track has expanded, gaining 0.20 inches in front and 0.79 inches out back. The overall length, however, has dropped by 0.39 of an inch, so overhangs front and rear are less. There’s a lower, sportier seating position, while the greenhouse (windshield) is positioned farther back on the body to be more “sweeping.” The combined effect Honda wants is that of a more premium look, highlighted by shorter overhangs, a bolder front fascia, a long and low hood, and a visual center of gravity moved closer to the rear wheels.
Whether Accord buyers will find this appealing will be up to them. Honda has been known to miss the mark with styling in the past, so the jury is still out.
The front fascia sits more upright for 2018, highlighted by Honda’s now signature chrome wing front grille, positioned and flanked by available 9-lamp LED headlights and LED fog lights. Honda calls the hood “chiseled” with its raised center; the sides are deeply sculpted to give the 2018 Accord visual length. Honda also cleaned up the roof/body thanks to a new laser brazing process that creates a clean appearance without a garnish over the car’s rain channels. Out back, the whole “low and wide” thing keeps up with an upswept decklid, distinctive LED taillights, and integrated dual exhaust ports. Overall, this increased aerodynamic efficiency by approximately 3 percent.
Along with the first application of structural adhesives to the Accord, cabin quietness is further enhanced by a comprehensive sound-insulating package that includes full underbody covers (which also aid aerodynamics), front and rear fender and engine compartment insulators, alloy wheels with Honda-proprietary resonator technology, sound-absorbing carpet, acoustic laminated windshield glass – plus front door acoustic glass on EX and above trims – and a new, three-microphone Active Noise Control system. Photo: Honda North America.


Interior Treatments & Technology
Honda has used those new chassis and body hard-points to extract more room. Beneath the greenhouse that angles inward more dramatically, the seats have been moved slightly inward for better hip, shoulder, and head room. The longer wheelbase allows second row seats to be pushed rearward, giving almost 2 extra inches of rear leg room. Honda says there’s an extra 2.5 cubic feet of interior volume, and trunk space is up by nearly one cubic foot on the 1.5-liter and 2.0-liter Accords.
If you go for the Accord Hybrid, you’ll gain 3.2 cubic feet of trunk space for 2018.
The new soft-touch instrument panel features an ultra-thin profile and three-tier design that describes a continuous arc, from its outboard section through the side door sills. Honda says this is to give a sense of strength and visual continuity. So it goes. The “sport inspired” (gag) steering wheel is more contoured with deep-set thumb rests and available paddle shifters. Honda, an outfit always known for its knobs and switchgear, keeps up the tradition by paying lots of attention to the tactile and visual quality of surface materials throughout the cabin.
The 2018 Accord has an ultra-slim, 7-inch TFT driver’s meter and a new 8-inch Display Audio touchscreen with physical volume and tuning knobs. Of course it’s Apple CarPlay and Android Auto compatible with the next-gen HondaLink telematics which includes emergency roadside assistance, remote locking/unlocking and engine start, stolen vehicle tracking, remote diagnostics, geofencing, and speed tracking. Higher trim levels get a new 6-inch Heads-Up Display. There’s wireless device charging, automatic Bluetooth phone pairing, 4G LTE in-car Wi-Fi, and Wi-Fi-enabled over-the-air system updates.
The 2018 Accord’s turbocharged engines utilize a host of new technologies, including high-efficiency low-inertia turbos, variable valve timing, low-pressure-loss air intake, and high-accuracy direct injection to deliver immediate response. Honda anticipates solid fuel economy ratings from the EPA with the new engines. Pictured here is the 2018 Honda Accord Touring. Photo: Honda North America.

Power & Performance
For those of us that care about things like engine specs, we’ll all be glad to hear the 2018 Accord gets three new powerplants: two turbocharged 4-cylinder engines and a two-motor hybrid powertrain setup. There’s a new, Honda-developed 10-speed automatic transmission for the 2.0-liter turbo mill, and an available 6-speed manual transmission for both turbocharged engines. Hooray!
The 1.5-liter plant puts out 192 horsepower and 192 lb-ft. of torque. The 2.0-liter produces 252 horsepower and 273 lb-ft. of torque. Both of these plants are substantially up from the engines they replace – we’d buy the 2.0-liter, of course. Honda does not mention exactly when this fall the 2018 Accord will be in showrooms nor how much it will cost, but c’mon, it’s a Honda Accord; it’ll probably be right within your budget.
All variants of the 2018 Accord will be produced at Honda’s Marysville, Ohio plant.
Tony Borroz has spent his entire life racing antique and sports cars. He means well, even if he has a bias towards lighter, agile cars rather than big engine muscle cars or family sedans.
2018 Honda Accord Gallery




















Photos & Source: Honda North America.



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