2018 Audi S4: A Thorn In The Side For Much Bigger Cars

2018 Audi S4: A Thorn In The Side For Much Bigger Cars

Ah, the 2018 Audi S4, continuing proof that good things come in small packages. Yes, I know, they’ve gotten bigger since the first iteration, and yes, I know, they are more complex than they used to be, but these little brutes are still a total hoot, and giant killers to the unsuspecting.
The recipe applied to the Audi S4 is one as old as time, or, more accurately, as old as the automobile itself: Step 1 – Find a small car; Step 2 – Find the biggest motor that will fit into the engine bay of small car (see Step 1); Step 3 – Stuff big engine into small car; Step 4 – Enjoy!
Step 5 is optional: Have contact info of Priest, Rabbi, Minister, or Mortician handy.
Not So Ordinary
Audi has been at this for a time, with varying degrees of success/reliability/sanity. Didn’t they cram a little V8 into an S4 at one point? Or was that the RS? At any rate, the S4 stands as both a too fun car to drive and a testament that Audi is anything but a stodgy, engineering-based German car company. Remember, these are the yahoos that created the Sport Quattro S1 E2 and handed it to non compos mentis types like Walter Röhrl and Michèle Mouton and said, “see how fast you can make it to the top of that mountain.”
They were also the same people that put the drivetrain from the Allroad into an S4, and, c’mon, that’s kind of dumb (from a reliability standpoint).
Right, so here we are with the new, 2018 Audi S4.
Engine & Transmission
The new for 2018 S4 is driven by 3.0-liter TFSI V6 engine, tweaked to deliver more horsepower and torque. Specifically it cranks out 354 horsepower and 369 lb-ft. of torque. That is, technically speaking, a lot of power and grunt from such a small package. Audi says it’s up by 21 horsepower and 44 lb-ft of torque from the previous engine. It’s also worth noting how the power band is nice and wide, from 1,370 to 4,500 rpm.
The supercharger from the previous generation is gone, swapped for a single turbocharger to force induction.
The mill is connected to a standard eight-speed tiptronic automatic transmission, with lower gears featuring short, sporty ratios and longer upper cogs to help keep engine revs lower at cruising speeds.
Like I should even have to point this out, but all Audi S4s come standard with the quattro all-wheel drive system. Not only is this a given, but it also makes sense in putting all that power and torque to the bahn. It also ensures you’ll fire off the line like a bug with a Claymore mine strapped to its butt. Out back there’s an available Quattro sport rear differential, actively splitting torque between the rear wheels.
These things combined help the 2018 Audi S4 hit a class-leading and dynamic 0-60 time of 4.4 seconds. And speaking of dynamics, the chassis and suspension have been worked over too.
Photo: Audi of America, Inc.
Ride & Handling
For starters, there is the standard Audi drive select that gives you four different modes to choose from: comfort, auto, dynamic, and individual. These permit the driver to change shift points, alter steering and throttle response, and other available settings, as well as adjust the adaptive cruise control. There’s an optional sport adaptive damping suspension package with a new suspension control unit too.
You can also opt for something called dynamic steering, which gets you a variable steering ratio based on vehicle speed and the Audi drive select setting.
Exterior Styling
Design-wise the 2018 S4 gets the “latest refinements” so it stays current with the rest of the Audi line. I’ll leave that up to the eye of the beholder whether any of that works or not. Naturally, since this an S4, you get the aluminum-optic exterior side mirror housings, Platinum Gray Singleframe grille with aluminum-optic double blade bars, S model specific quad exhaust outlets, and a rear trunk lid lip spoiler.
Subtle, but enough is there to let the cognoscenti know what they’re dealing with.
You also get 18-inch 5-double-spoke-star design wheels with standard summer tires. There’s also (optional) 19-inch 5-spoke-V design wheels with summer tires if that’s your thing. Full LED headlights with LED daytime running lights and LED taillights with dynamic turn signals are standard. Also standard are auto-dimming, power folding, heated exterior mirrors – t here are optional red brake calipers in the S sport package if you’re a bit more on the flashy side.
Photo: Audi of America, Inc.


Interior Design
On the inside there’s a 3-spoke multifunction flat-bottom steering wheel with shift paddles and S badging. The eight-way power front seats with four-way power lumbar support and memory are heated. The seats are actually really fancy: they are diamond stitched S sport seats with power side bolsters, and a massage function. Also standard is three-zone automatic climate control with digital rear display; dual pane acoustic glass for the front side windows is optional.
Finally, a Bang & Olufsen stereo with 3D sound is available.
Trim Levels & Pricing
The 2018 Audi S4 comes in two basic flavors: Premium Plus and Prestige. They will set you back $50,900 (USD) for the Premium Plus and $55,800 for the Prestige. Yes, that’s a lot, but even at that price, it’s a hard little car to argue with.
Tony Borroz has spent his entire life racing antique and sports cars. He means well, even if he has a bias towards lighter, agile cars rather than big engine muscle cars or family sedans.
Photos and Source: Audi of America, Inc.



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AutoSens Detroit Conference Examines Vehicle Perception Technology

AutoSens Detroit Conference Examines Vehicle Perception Technology


One of the hottest topics right now in the automotive universe is autonomous driving. It’s also one of the most misunderstood. Proponents believe the forthcoming technology holds much promise, citing how autonomous cars usher in everything from zero emissions to better infrastructure.
Grease knuckled gear heads and car enthusiasts feel their prized small block V8s, pavement twisting muscle cars, and short-throw manual transmissions are going the way of the dodo.
Today’s engineers are riding this delicate balance; challenged with keeping a given automobile’s performance benchmark in tact, while implementing the latest advanced driver assistance systems. This is where AutoSens plays a critical role. Their conference in Detroit, Michigan this May is dedicated to engineers in the field, working on these different applications.
Passion & Value
AutoSens Detroit will provide a wide range of educational, networking, and hands-on experiences with regard to engineering the modern advanced driver assistance system. According to Robert Stead, Managing Director, Sense Media, AutoSens was built on the vision of senior technical experts at automotive OEMs and Tier 1 suppliers. That vision is then delivered at the conference by passionate experts who believe a strong community dialogue is ultimately necessary for the success of the technology.
“What we want to create is a community catered to the engineers who are working on advanced driver assistance systems, and other solutions to autonomous vehicles that will be integrated over the coming years,” Stead explained.
Sense Media launched in 2015 and held the first AutoSens conference in Brussels, Belgium. Stead points to how the evolving autonomous landscape, from digital imaging technology to cameras and radar shaped AutoSens.
“I decided two years ago the best way to serve that community was to set up my own business and focus entirely on digital sensing as a whole,” he said. “We place great importance on keeping the discussion relevant to engineers, upholding technical standards, and adding value for attendees.”
AutoSens Detroit takes place at the M1 Concourse, May 22nd through the 25th. Organizers are leveraging their existing good relationships with Detroit-based companies to put together a thought-provoking and exciting event. For Stead, having an AutoSens conference in Detroit is even a little personal.
“I went on a holiday there with some friends and I was really inspired to hear the stories of regeneration in Detroit,” he said. “I am a techno and house music fan too, so we attended the Movement Festival.”
Sense Media Managing Director Robert Stead addresses those in attendance at AutoSens Belgium. Photo: Sense Media.
Collective Voices
The speakers at AutoSens Detroit are as diverse as they are distinguished. Collectively, the panel has experience in everything from robotics and computer vision, to automotive electronics, digital imaging, and functional safety. Each speaker was handpicked and selected carefully based on their contributions to advanced driver assistance systems, functional safety, autonomous driving, and their overall passion for the topics.
“It is important to have the right caliber of speakers and be covering the right topics in Detroit,” Stead said.
The AutoSens Detroit panel includes Todd Benoff, Partner, Products Liability Practice Group, Alston & Bird. Benoff will host a session on insurance and liability and what the ethical considerations are for autonomous cars. Filip Geuens, Chief Executive Officer, Xenomatix, will facilitate a session on affordable, effective LiDAR solutions backed by real-world autonomous tests. Other speakers include Rudy Burger, Managing Partner, Woodside Capital Partners, with a session on the ever changing dynamics in the autonomous vehicle landscape, and Paul Fleck, President of Dataspeed, with insights on how to build an autonomous vehicle.
“For engineers who are working in this space, it’s an opportunity to come and hear about some of the things that are happening,” Stead said. “AutoSens is meant to help them to understand what is going on in the wider industry.”
AutoSens roundtable discussion in Brussels, Belgium. Photo: Sense Media.


Collaboration & Community
Indeed, the forthcoming autonomous era holds much promise, but right now we are still anticipating the many things that may (or may not) happen. Like a runner before the gun fires, we are poised and ready, having prepared long and hard for the finish line sprint. What we sometimes forget is how there are many others running alongside us. Your vision for the autonomous world may be remarkably similar to someone else in the field, but up until now, there was no way to meet them.
That’s the greatest value for those attending AutoSens, be it in Detroit or Brussels. It’s not simply a conference where you attend a couple of workshops, scribble down a few notes, and leave. AutoSens is about the community of people who share the same passion and drive for this bold, forthcoming autonomous generation. AutoSens brings us together so we can collectively implement the solutions necessary to welcome in what we all believe is a better era, not just for transportation, but society as a whole.
“The goal of all this technology is to improve safety,” Stead explained. “In order to do that, we need to have more conversations and collaboration, and what we have managed to create is an environment where that happens.”
AutoSens Detroit takes place at the M1 Concourse in Detroit, Michigan, May 22nd through the 25th. Automoblog readers receive a discount on their tickets through this special offer.
Carl Anthony is Managing Editor of Automoblog and resides in Detroit, Michigan. 



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High-Strength Steel: The Ally of Autonomy

High-Strength Steel: The Ally of Autonomy


The technology necessary for autonomous driving usually hinges on some common elements. For example, radar, cameras, LiDAR, and other various sensors are usually present. We hear about advanced algorithms, adaptive learning, and artificial intelligence, all of which are necessary for this new, promising era of driving.
Proponents say autonomous cars bring better infrastructure, reduced emissions, and the end of traffic fatalities. Massive events like the North American International Auto Show reflect just how far this technology, and its promises, have progressed.
It doesn’t seem like the future anymore because it’s already here.
Education & Utilization
Without one of the longest-standing industries within the automotive landscape, this bold autonomous world would come to a screeching halt. Sure, we can easily associate a number of software applications with autonomous driving, but what about a raw material like steel? When we hear “driverless car,” steel probably does not come to mind, although maybe it should?
“For some reason, people understand that automobiles are new technology but they don’t understand that steel is a new technology too,” said Jody N. Hall, Ph.D., Vice President, Automotive Market, Steel Market Development Institute.
The Steel Market Development Institute represents steel companies and works closely with the automotive industry to provide the proper grades based on the application. The organization is also focused on educating the greater automotive industry on the uses and benefits of the material. ArcelorMittal, a multinational steel manufacturing corporation headquartered in Boulevard d’Avranches, Luxembourg, shares a similar vision. Blake Zuidema, Director of Automotive Product Applications, spends a great deal of time with the automakers.
“My team works with the OEM body structure design community to try and understand what kinds of material properties are required in order to achieve all of their design objectives,” he said.
Steel is widely utilized in the automotive industry, encompassing a significant portion of any given vehicle’s chassis, body, and overall structure. Full-size trucks from General Motors, RAM, and Ford, for example, employ a high-strength steel frame to accommodate heavy payloads. Other vehicles, from minivans to crossovers, use steel for occupant safety and enjoyable driving dynamics.
SMDI’s display at the 2017 North American International Auto Show at the Cobo Center in Detroit, Michigan. Pictured here is the new Chrysler Pacifica. The individual colors correspond to different materials, including their grades and properties, used to manufacture the vehicle. Photo: SMDI.
Structural Integrity
Part of the steel industry’s focus with autonomous driving is providing the designers of the technology a durable material that can be shaped around their components. The idea is that if the sensors associated with automated driving are protected, they are more effective.
“If we are able to give them a better performing material, then they can have a more efficient design,” Dr. Hall said. “You need some kind of structure to hold all of those sensors in place and a steel intensive one can better protect them.”
It’s not just protecting the sensors, however. Even in the era of driverless cars, occupant protection is still paramount. Indeed, one of the promises of autonomous driving is an accident free world, but perhaps those glasses are a little to rose colored?
“I would love to believe that when we move to autonomous vehicles that we will eliminate traffic accidents but the simple fact is that is not going to be 100 percent true,” Zuidema said. “I think we are going to dramatically reduce the number of traffic accidents but no technology is perfect.”
Zuidema points to both the commercial airline and shipping industries and how they run on automated and connected systems. Despite this, planes still crash and ships still sink.
“Sensors can fail or be occluded by the elements; driving conditions can deteriorate to the point where the sensors may tell the wheels to do something, but if there is no traction, the vehicle is basically a ballistic object,” Zuidema explained. “There is no reason to believe autonomous vehicles, despite the technology, are going to be free of accidents.”
SMDI, ArcelorMittal, and other advocates for steel believe autonomous cars will need passive safety features as much, if not more so, than active ones. Further to that, the future autonomous car needs to be programmed not only to understand the world around it – streets, road signs, traffic etc. – but to understand itself.
Expect The Unexpected
Let’s say an autonomous car encounters a runaway baby carriage and is, in this scenario, left with only two choices since stopping in time is not possible. One, it hits the baby carriage, or swerves to miss it, but will collide with some other object – wall, telephone pole, dump truck etc. – in other words, there is no promising end to this situation. If the car understands it has a very strong safety cage constructed from a very durable material, and highly engineered passive safety systems, that will impact its decision.
On the other hand, if the vehicle understands itself as has having a safety cage of less integrity, and passive safety systems that are, from an engineering perspective, neglected, because we have put too much faith in the accident free promise of autonomy, then its decision could be very different. It may, in fact, hit the baby carriage.
“I realize this may be a stretch but these are the kinds of things you have to think about when it comes to autonomous vehicles,” Zuidema said. “When I think autonomous, I am still thinking the safety cage of the car is going to be equally important, if not more important.”
The three-point safety belt as it appeared in the Volvo PV 544 in 1959. According to the National Highway Traffic Safety Administration, seat belts saved nearly 13,000 lives in 2014. Photo: Volvo Car Corporation.


Stable Paths & Bold Visions
One of the most prominent examples of safety in the automotive industry is Volvo. Nils Bohlin, a Volvo engineer, is credited with the world’s first 3-point safety belt in 1959. The seat belt is arguably the greatest, most iconic passive safety device of all time, saving countless lives over the last near 60 years. This legacy is carried on through the automaker’s new Scalable Product Architecture (SPA), which utilizes hot formed steel and serves as framework for future Volvos.
“The use of hot-formed, Boron high-strength steel is a tradition for Volvo and provides several benefits in terms of safety and production,” said Jim Nichols, Technology and Product Communications Manager, Volvo Car USA LLC. “SPA allows us to add additional strength and rigidity to our cars while reducing weight and improving crash performance.”
Volvo’s vision is that by 2020 no one should be killed or seriously injured in a new Volvo. That’s a full five years before the general consensus on when autonomous cars are expected to be released.
“SPA gets us closer to this vision via additional high-strength steel and an electrical architecture that can support new safety technologies,” Nichols explained. “With the SPA platform, we were able to build both an electrical and network infrastructure that allows for the placement of additional sensors, which support autonomous driving technology.”
Dr. Hall believes such infrastructures are most effective when steel is in the picture.
“We want to deliver the structure of a vehicle that engineers can utilize to give good ride quality, durability, and safety performance,” she said. “However, today, we need to give the sensors for autonomous technology a pathway, and so we design the shape of the steel accordingly.”
Volvo’s belief in autonomous driving is well publicized and they have, in recent times, championed it with much vigor. And while SPA will, with its electrical and network infrastructure, support the technology necessary for autonomous driving, the basis is still on durability and safety.
“Thirty percent of the XC90 architecture, for example, is made from Boron steel, which is among the strongest materials available today,” Nichols said. “This material mix allows us to deflect and absorb crash forces, keeping drivers and passengers safer.”
A Volvo XC60 endures a frontal crash test at 35 mph. Photo: Volvo Car Corporation.
Cost & Energy Consumption
In addition to safety is cost, another concern consumers will inevitably have when faced with an autonomous car. One school of thought suggests going with an aluminum or carbon fiber intensive body to cut weight and therefore, reduce the number of batteries. Since battery and electric powertrains are often associated with autonomous vehicles, steel proponents are implementing strategies accordingly.
“In the past, batteries were very expensive and if you could reduce the number of batteries you needed for a given range of performance, you could reduce the cost of the car,” Zuidema said. “What we see now is the cost of batteries coming down – the marginal costs are such that it is cheaper to make the vehicle a little bit heavier out of steel, and even though you will need slightly more battery storage, the cost of the batteries is nowhere near the cost of converting to aluminum or carbon fiber.”
Steel advocates also point to the environmental benefits during manufacturing, especially as autonomous cars have the potential to reduce emissions themselves. Manufacturing an automobile from steel requires less electricity and CO2, thereby generating a smaller carbon footprint.
“Steel by its very nature requires far less energy during the production phase than other materials like aluminum,” Zuidema explained. “It takes a lot more energy to take aluminum oxide and convert it into pure aluminum metal than it does to take iron oxide and turn it into pure iron.”
General Motors is now testing autonomous technology in Michigan. The Chevy Bolt EVs for the tests feature advanced autonomous systems, along with other hardware designed for occupant safety, like ten standard airbags. The new Chevy Bolt EV utilizes high-strength steel extensively throughout its body structure for additional safety. Photo: General Motors.


Wings & Wheels
While some automakers predict as early as 2021, it’s hard to say just what the autonomous market will become once the vehicles arrive. My emotions on autonomous driving are mixed, although that was not always the case. When I first learned about it, and when we first began covering it here for Automoblog, I was all for it. Today, I am not so sure, but I want to believe in the autonomous car and I will give it a chance. I want to believe the forthcoming autonomous automotive system will give us all the benefits it promises and more.
Imagine a world free of accidents with better infrastructure and reduced emissions.
It’s nothing short of awesome.
However, I am not willing to give up my seat belt for the autonomous automotive system. I am not willing to give up the usage of high-strength steels either that keep us safe during a collision. I will give autonomy a chance but I won’t give it my entire blind faith. Neither should you.
Even though airplanes are the safest form of travel, I still buckle up when I board, and am mindful the nearest exit might be behind me. I even stay awake for the safety presentation. Like we often do with wings in the sky, we take for granted the basics that keep us safe. We should not replicate this with our wheels on the ground, autonomous or otherwise. Our faith in the autonomous system is best predicated upon the understanding of why the modern sensor needs the proven material, and why, for the sake of all the promises of autonomy, they must work in tandem.
Carl Anthony is Managing Editor of Automoblog and resides in Detroit, Michigan. 



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Mercedes-AMG GT Concept: The Performance Sedan Of The Future

Mercedes-AMG GT Concept: The Performance Sedan Of The Future

Mercedes-Benz is, at their heart, a big sedan company. Sure, they might build devastatingly quick race cars now and then. They might build beautiful Gullwings every quarter century or so, but at their heart, big, fast sedans is what Mercedes-Benz does.
Witness the Mercedes-AMG GT Concept.
What Ferrari is to road going sports cars, Mercedes-Benz is to big performance sedans: The Benchmark. With the new Mercedes-AMG GT Concept the Stuttgart company just rolled out at Geneva, they hope to redefine what that benchmark is.
Proper Introductions
What the Mercedes-AMG GT Concept does is successfully blend a bunch of odd, disparate elements. The Mercedes-AMG GT Concept wants to be all things to all people. It has the practicality of a four-door sedan, yet the styling of a coupe – working the now fashionable idea of a four-coupe to great effect – it has bags of power as only an engine-obsessed company like Mercedes-Benz can have, yet it gets great gas mileage and pollutes very little since it’s a hybrid; it is most definitely not a sports car, yet it cops design elements from its corporate sibling the AMG GT sports car.
Usually, this does not work. It does not work at all, and usually fails spectacularly. Look at the Pontiac Aztek. That tried to be all things to all people too, and besides ending up a radiating failure, its only real notoriety is that it was the car Walter White drove in Breaking Bad.
The Mercedes-AMG GT Concept works.
Quote Worthy
“With the Mercedes-AMG GT Concept, we are giving a preview of our third completely independently developed sports car and are extending the attractive AMG GT family to include a four-door variant,” said Tobias Moers, Chairman of the Board of Management of Mercedes-AMG GmbH. “With our AMG GT Concept, that means a combination of an ultra-modern V8 gasoline engine and a high-performance electric motor, both intelligently networked with an extremely powerful yet lightweight battery concept.”
Moers also underscored the performance aspects.
“This hybrid powertrain offers an impressive electric range and the opportunity to generate a system output of up to 805 horsepower in its last level of development, and covers the sprint from 0-60 mph in less than three seconds – which corresponds to the performance of a super sports car,” he said.
Okay, let’s break down what Herr Moers just said.
Photo: Mercedes-Benz USA.


Perception Versus Reality
Look, we could delve deeply into the styling of the car, but ultimately all that is subjective. I can trust anyone with eyes out there to form an opinion on the Mercedes-AMG GT Concept’s looks, and I would wager that most people would find them pleasing. What is not subjective is the drivetrain.
As Herr Moers pointed out, this monster reels out 805 horsepower, which is comparable with the upcoming Ferrari Superfast. Let that sink in for a bit.
Yes, of course this thing is going to weigh more, so it’s going to need a lot of power to hit performance benchmarks like 0 to 60 in less than 3 seconds. But still, that’s a lot of go.
The performance-based hybrid system starts off with a handcrafted AMG 4.0L V8 biturbo engine, mated to an additional, powerful electric motor. Obviously the electric motor is critical to getting this thing to scoot to 60 mph in less than three seconds. The power generated from both sources gets routed to the Bahn via a fully variable AMG performance 4MATIC+ all-wheel drive system. Not only is this a benefit in cruddy weather, it also helps with the prodigious power output in general. Furthermore, with torque vectoring, each wheel can receive torque individually, resulting in a perceptible increase in performance.
Photo: Mercedes-Benz USA.
Track Inspired Performance & Efficiency
There are three operating modes for the AMG GT Concept. It can drive on the electrical system alone, just the combustion engine, or with an optimal combination of both as a hybrid. So, you could drive it as just an EV, sort of like a big Tesla, in a way. You could go with just the turbo V8, in full-on old school mode. Or you could be the clever ape and use both and get all the performance and efficiency you can handle.
The operating strategy of the AMG GT Concept is derived from the hybrid powerpack of the Mercedes Petronas AMG Formula 1 race car that has been kicking butt and taking names for the past three seasons. Three? Four? I can’t remember, and frankly, it’s been going on for far too long.
The AMG GT Concept hybrid system was developed in cooperation with engineers at Mercedes-AMG HPP High Performance Production GmbH. Just like in the Formula 1 car, the AMG GT Concept’s battery is charged while the vehicle is driven so you have maximum electrical power available at all times.
Photo: Mercedes-Benz USA.


Future Tastes
“The AMG GT Concept gives a sneak preview of the exterior design coming to the series production model,” according to a Mercedes-Benz press release.
That means they are going to build this thing, but like all show cars, what ends up in the dealership won’t be exactly what you see here. All show cars have a certain amount of gee-wiz stuff on them – gyroscopic self-leveling ashtrays and such. That’s the sort of stuff that doesn’t make it to production.
What will make it, however, will be the general look of the AMG GT Concept and its innovative, powerful hybrid drive system. No word on when it will arrive or what the price will be, but the AMG GT Concept sure seems close to production. It’s also not too wild of a guess to say this thing will cost many, many dollars. In the meantime, the Mercedes-AMG GT Concept is on display at the 87th Geneva International Motor Show.
Tony Borroz has spent his entire life racing antique and sports cars. He means well, even if he has a bias towards lighter, agile cars rather than big engine muscle cars or family sedans.
Mercedes-AMG GT Concept Gallery














Photos & Source: Mercedes-Benz USA



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Cadillac Unveils New User Experience Technology

Cadillac Unveils New User Experience Technology


This is a strange thing to try and comprehend, but I bet you’ll end up seeing more and more of it as our dashboards and our smartphones overlap in some great Venn diagram of user interfaces. Cadillac has just updated what it calls the “user experience” in its CTS sedan.
As it turns out, this generic term of “user experience” is something I have quite a bit of experience with. I work with a lot with game companies, training outfits, and people who do museum designs and stuff like that.
“User experience” is a catch all phrase that all boils down to this: “How does the person using “this” [and “this” can be anything from a kiosk in a museum to a training film] come out at the end of the encounter?”
Museums To Motor Cars
Ideally, you want your audience, say a bunch of grade school kids at a natural history museum, to know more about dinosaurs at the end of the day. Cadillac is applying this basic idea so as to better integrate people, both passengers and drivers, into its cars. You could sort of see it coming, if you’ve been paying attention.
First off, everyone seems to have a smartphone or a tablet or both. That ubiquity is very attractive to almost anyone who makes or sells things. Beyond giving you a place to attach your smartphone to your dash, it quickly grew to integrating smartphone systems with automotive ones. Getting songs to the speakers of your car from your iPod quickly grew to factory integration of things like Apple CarPlay and Android Auto. So how long before it grows to be more than that?
If Cadillac has anything to say about it, how long is now.
Photo: Cadillac.
Personalized Preferences
This next-generation user experience system debuts in the new Cadillac CTS, and will be arriving at U.S. dealerships soon. Cadillac plans to include the system in the XTS and ATS sedans in 2018 with other product lines to follow. The aim is for the system to offer a more personalized, intuitive interface with the upgrade.
Cadillac wants a dynamic environment that can be fine-tuned over time to meet a customer’s evolving connectivity needs. They also want to leverage cloud computing to further personalize vehicles, be it for better navigation, or updating and installing different applications via the Collection app store.
Caddy is aiming to apply the functionality of apps and smartphone practices into the vehicle. Which is a clever way to approach this. They aim to provide customers easier access to common features via a Summary View where key applications like climate, audio, phone, and navigation are displayed on one screen. My Driver Preferences is what Cadillac calls it, and yes, that sounds like a third rate appropriation of something Apple would have done in 1988, but give them a chance, they’re still learning.
My Driver Preferences are individualized, cloud-based profiles that allow you to jigger the infotainment system to match personal preferences, and take that with you to any new Cadillac user experience equipped vehicle. You know power seats with memory functions? Think of it like that on steroids. You hop into your rental Cadillac, log in, and how you and the car talk to one another is just like your personal car back home.
Photo: Cadillac.


Predictive Preferences
So you can tweak things like vehicle and display settings, contact favorites, navigation route preferences, and recent destinations. A particular driver creates an individual account for their preferences across all Cadillacs and then can manage them either in the vehicle or via myCadillac Owner Center on the Cadillac website.
Of course this all integrates with your smartphone (Cadillac might be a lot of things, but they ain’t stupid).
The new system features an available, all-new navigation app with what Caddy calls “an intuitive interface” that gives a driver access to destination information via available cloud-based services. This includes updated points of interest, live traffic information, fuel prices, and parking information.
And yes, all that sounds good, but what Cadillac will need to sell is using their system over Google Maps or the like. The Cadillac system does have enhanced voice recognition and improved onscreen search functions, so you can access more relevant search results. This is a subscription-based system that can learn your preferred routes and destinations, even going as far as offering predictive suggestions based upon traffic and frequent destinations.
Why is it that these sorts of things in cars want to try and second guess what you need or want, and then feed you recommendations? Besides being rather cloying and most likely a pain in the rear, the answer is obvious: Money.
Photo: Cadillac.
Mindful Usage
Not only will a car company (General Motors via Cadillac, in this case) get a lot of demographic data to sift through, they can sell that to potential business partners. Like selling how many Cadillac owners searched for and actually went to a Chili’s while on the road to Brinker International. It’s sort of like Big Brother, only instead of dragging you to Room 101, they manipulate you into spending money at a chain restaurant in a strip mall.
All of this feel-good and semi-useful totalitarianism comes standard on new Cadillacs equipped with the user experience system as an available, opt-in 12-month connected navigation trial. So in a way, it’s sort of like OnStar, only more so. If you want to geek out on this, it functions via the built-in OnStar 4G LTE platform, which with customer consent, allows Cadillac to remotely update various features.
“With customer consent” is an important term to keep in mind for . . . well, most likely the rest of our lives now.
Tony Borroz has spent his entire life racing antique and sports cars. He means well, even if he has a bias towards lighter, agile cars rather than big engine muscle cars or family sedans.
Photos & Source: Cadillac



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review test blaju

review test blaju The post review test blaju appeared first on egmCarTech.



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Report: Could a new Toyota MR2 be on the horizon?

Report: Could a new Toyota MR2 be on the horizon? Following the media frenzy of the 2017 Geneva Auto Show, rumors suggests some new Toyota sports cars are on the way.
What’s going on?
A new report from EVO suggests Toyota could be furthering the process of reuniting with its past of making affordable sports cars. Toyota delivered pretty well to the enthusiasts with the 86 sports coupe–those complaining about lack of power notwithstanding.
But now, the new report says Toyota’s planning two additional sports models, one of which might signal the return of the MR2. Yup, you read that correctly.

Please, say it is so…
I wish I could, but there’s no genuine and real confirmation from Toyota quite yet. But EVO did manage to speak with CEO Tetsuya Tada, who hinted at the prospect. He first recognized the 86 and the obvious collaboration with BMW, summoning the return of the Supra. Then, Tada ambiguously admitted that a third model will join the lineup, resulting in a total of three sports cars. By the time the lineup is fulfilled, a new generation 86 will have arrived.
To many, the hints Tada shared suggests a new MR2 is on the way considering Toyota’s past lineup of sports cars that led itself to recognition by enthusiasts.
Originally, Toyota’s sports car lineup consisted of the flagship Supra. Then, you had the mid-engined MR2. And at the entry-level, you had the lovely Celica.
We already know a Supra is on the way. So gap filled. The current and next-gen 86 serves the purpose of the Celica. Gap number two, filled. What does that leave? The MR2.
It’s not all just the talk of the town…
For those of you already skeptical and thinking: this is Toyota folks, there’s no way the maker of the Camry and the Corolla will do this when people don’t care about cars yada yada yada yada yada….
But you see, this is false. Subcompact sports cars with low horsepower, but excellent chassis and handling dynamics are becoming increasingly popular. Or, at least demand is strong enough for Honda to make an all-new one–the S660.
The MR2 would technically be a step above the S660. But Honda is already rumored to be working on reviving the S2000. So the Japanese affordable sports car wars are back.
– By: Chris Chin
Source: EVO
The post Report: Could a new Toyota MR2 be on the horizon? appeared first on egmCarTech.



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Letter From The UK: Two British Legends & The Pleasure Of Your Company

Letter From The UK: Two British Legends & The Pleasure Of Your Company


Fish. Some folk like to eat fish and some don’t. Those that do are often enthusiastic about their preference and in the UK, fish eaters mostly love the humble and inoffensive cod. Mild of flavor and flaky of texture, this once abundant fish has been a staple meal-to-go for the truly hungry Brit.
The British like it deep-fried in batter and served with sliced fried potatoes called chips. Additionally, the we might like some “mushy peas” (don’t ask) all liberally sprinkled with salt and brown vinegar. It all stems from being a sea-faring island nation, I guess.
Cod stocks are running low and once, some years ago, we even went to “war” with those slippery Icelanders up in the Arctic Circle who tried to hold back the basis of our national dish. We sent a gunboat. I’m pretty sure they got the message. Right about now I’ll bet you’re thinking, “say Geoff; this is all very well and interesting and stuff but what has it to do with cars exactly?”
Well, I’m getting to it now . . .
Arguably the finest vehicle in the world is the Range Rover. As good on the blacktop as it is brilliant on the rough stuff. Now, the Range Rover has been tried and tested for years so there is no point in flogging away at a detailed review here. Everyone already knows how brilliant and capable this legendary car is in its various iterations, so instead, we’ll go on a trip to the glorious English county of Devonshire, home of traditional afternoon teas with scones, jam, and thick dairy cream, to visit Babbacombe.
Cruising For Fish & Chips
My wife and I like to travel the land in search of the finest fish and chips. The coastal town Whitby for example, in the county of Yorkshire, has two fine establishments and is also the port where Dracula first landed in Victorian England. The dark ruins of Whitby Abbey still stand sentinel over the town.
On this occasion though, we loaded up a shiny Range Rover Vogue SE on loan to us from the company. With all the extras fitted, the car costs the thick end of £100k but, in use, it feels more like a million dollars. Comfortable, roomy, and safe at any speed.
Powering up the V6 3.0-liter diesel, we traveled to the once quaint coastal village of Babbacombe to sample the delights of that other British legend: fish & chips with the optional mushy peas, served to perfection at Hanbury’s, the famous and award-winning take-out and restaurant.
Despite one annoying traffic tailback and some biblical British rain, our drive was relatively trouble free. We were able to watch the countryside change as we headed into the stormy distance, and to the beautiful, rain-washed West Country.
Hanbury’s is known for their famous fish and chips. The restaurant is located near Babbacombe Downs. Photo: DriveWrite Automotive.
The Method
For a car the size of Penn Station, the Range Rover really handles well, dispatching major routes with disdain and tackling narrow country lanes with more agility than you might expect. On the go, the Range Rover feels precise, inspiring driver confidence and allowing accurate placing on the road. There are many candidates for the role of Off-Road King but, like an aging lion protecting his pride, the Range Rover continues to fight off all-comers.
It really is that good.
You can get it with a V8 and in the USA I would, but here on the crowded, broken roads of the UK, I’d say the good old V6 diesel is all that’s needed. Put the foot down and let the eight-speed auto do its work as the legal limit comes at you swiftly and quietly, like an automotive ninja. A V8 will do it faster but will obviously use more precious fuel.
The Range Rover is a very quiet and refined car. It’s particularly impressive cruising at high speeds. It really does an excellent job of isolating you from the elements, thanks in part to an acoustically laminated windscreen that’s standard on all versions.
Inside it is the epitome of comfort. Certainly some things are starting to look a bit dated but it is still a pleasure to drive. The lofty driving position commands the road. As good as it ever was, 2017 is seeing new additions to the range of Rovers available. SVR or Velar anyone?
Our Range Rover took the heavy rain and long journey in stride. Photo: DriveWrite Automotive.


The Reason
Babbacombe, with its twin beaches, used to be a lovely little stand-alone coastal village on the South Devon. Now it is more like a suburb of nearby Torquay, a bigger, brasher town.
It is sadly true to say the British seaside resorts, once packed with happy holiday makers, are now but a shadow of their former glories, thanks to global travel.
Resorts like Babbacombe still retain a gentile air though, and this small seaside village continues to boast a theater, and a famous funicular railway to manage the steep climb up from the beaches. We stayed at the Downs Hotel on Babbacombe Downs run by friendly and obliging owners. And very good it is too. We had a balcony from which we could overlook the great sweep of the bay and the open sea beyond.
Our ultimate mission was to sample the fare at the aforementioned Hanbury’s, the award-winning fish and chips emporium. My goodness it was good. I am drooling like Homer Simpson at the memory.
When it comes to this Great British delicacy, I am not easily pleased, seeing myself as something of a connoisseur. Feeling peckish, I ordered the Hanbury Jumbo Cod. Ever wondered what happened when they freed Willy? I think I’ve eaten him. With shame I admit the meal beat me. Our server removed the giant platter doing her best not to sneer at my pathetic appetite.
Babbacombe Downs in the early morning. Photo: DriveWrite Automotive.
Why Take A Trip To The UK?
Despite the fact that all other Europeans now hate us and we are about to go it alone, the UK still has a huge amount to offer visitors from the USA. All you need is a rental car and, to make it official, a reason for coming. Traditional British fish and chips from carefully selected establishments is reason enough. We have beaches, woodlands, stately homes, castles, lakes, culture, and lashings of ginger beer.
We’d love to have your company. Also, if the truth be told, we could really use a bunch of your American dollars. Do come.
Geoff Maxted is a motoring writer, photographer, and author of our Letter From The UK series. Follow his work on Twitter: @DriveWrite



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Lurento: A Luxury Car Rental Marketplace Focused On Service

Lurento: A Luxury Car Rental Marketplace Focused On Service When you place “Italian” in front on things, it usually adds an element of luxury, status, and class. An Italian wedding or Italian cuisine sound magnificent and delightful, while Italian design or Italian influence is regal and poised.
The same is true arguably for an Italian vacation. Sounds exciting right? Perhaps a trip to Rome to see the remnants of the gladiators at The Colosseum, or to Florence for Renaissance art; perhaps Venice with its majestic canals has always been your dream? And all of that sounds so much better when paired with an Italian car, like a Ferrari or Lamborghini.
Disclosure: This article is sponsored by Lurento. All views and opinions expressed here are my own. Check out our advertising guidelines to see why we’d never steer you wrong.
Touch of Class
We took an instant liking to Lurento when we learned about them. They truly understand what it takes to compliment the perfect getaway with friends or an important business trip with your associates. Lurento is a luxury car rental marketplace. Their selection of luxury and sports cars are the best in the business, and are available in many European countries. Lurento offers high-end vehicles you won’t find anywhere else when it comes to planning your destination, be it for business or pleasure.
Lurento started in 2015 and their marketplace launched last November. Founder Mihailo Dhoric saw a need for more than just luxury cars, however. He wants customers to have a genuine connection and meaningful experience. This is something we appreciated a great deal after meeting Dhoric and learning about Lurento.
“The market is very specific with a lot of players, but customer-wise there is no good solution,” he said. “This is why we have full customer support and cars are delivered 24/7, wherever they want.”
Those traveling on tight schedules for business will definitely appreciate Lurento’s services.
“We’re flexible about late returns and we accommodate almost any request,” Dhoric said.
Lurento can make arrangements for long-term rentals, professional chauffeur services, and other special occasions. Photo: Lurento.
Customer Focused
Since renting an exotic or luxury car can take time, Lurento has simplified and streamlined the process accordingly. It’s shorter with direct customer support, and everything is transparent. For example, Lurento’s clients receive everything ahead of time, from original photos of the car to the rates. When it comes to renting an exotic, finding a reliable company, getting all the correct information, the lengthy booking process, and high prices with broker agencies can sour the experience. Lurento negotiates the rates and all fees (extra miles, additional drivers, security deposit etc.) so there are no surprises, and customers get the best price possible.
Lurento’s clientele includes every type of individual from leisure travelers and business executives, to athletes, celebrities, and other notable figures. Some customers simply want to sightsee throughout Europe at their own pace and enjoy the drive. Others are traveling on business and want an element of performance and luxury for their trip. This wide ranging yet unique customer base has given Lurento a specific advantage when it comes to providing top notch service.
“People expect a premium service when they pay for luxury cars,” Dhoric explained.
Those traveling with their spouses on romantic getaways and seniors enjoying their retirement also utilize Lurento.
“We never let anyone down,” Dhoric added.
Lurento offers some of the world’s finest automobiles like this Bentley Flying Spur. Photo: Lurento.
World-Class Cars
When it comes to selection, Lurento offers everything from luxury vans and convertibles, to sedans and sports cars. Their executive section features the BMW 7 Series, Bentley Flying Spur, and Maserati Quattroporte, among others. Lurento’s sports car section will really get your imagination running, especially if you love Ferraris. Cars like the 458 Italia, F12 Berlinetta, and LaFerrari are available, and some Ferrari models can even be rented if you are under 21.
Top speed, horsepower, and acceleration times are listed for each car Lurento offers. Clicking on the image brings up a page that shows additional performance information about that particular car. Lurento also has a large network of partners in Europe so even if the car you want is unavailable, you often can get the same model or a similar alternative.
The booking process is safe for both customers and suppliers, and is a vital part of Lurento’s mission. Each vehicle listed through Lurento has a supplier rating included, based solely on client reviews, so you know ahead of time what to expect.
“The booking process is fully secured for you, your event, or your group,” Dhoric said.
Whether it’s driving a Ferrari around the Italian countryside, blasting across the German Autobahn in an Audi R8, or rolling around London in a Rolls Royce, Lurento has you covered when you need a luxury rental car service in Europe.
“We have the best selection of vehicles and transparent pricing,” Dhoric said. “Instead of searching online and spending time emailing and calling, you have Lurento.”
 



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