“The McLaren 570S Spider really appealed to me as an amazing combination of a car that can be comfortable and enjoyable for a daily driver, but that has the performance, gearshift, and brakes that will allow me to fully enjoy it on a track day,” he said.
Humble Beginnings
McLaren Automotive retailed its first vehicle in North America in December 2011, which now represents more than a third of the company’s global sales. McLaren’s growth doubled in 2016 following the introduction of the 570 Sports Series line, with 2017 seeing the addition of the 570S Spider and the Super Series 720S.
“From small beginnings back in 2011, we have firmly established the McLaren range of sportscars and supercars as class leaders that appeal to a wide range of discerning enthusiasts,” said Tony Joseph, President, McLaren North America. “We are experiencing unprecedented growth in the North American market from just a handful of cars in 2011 to more than 1,200 retail sales here last year.”
Continued Expansion
McLaren is expanding their network of retailers in North America as new models like the track-focused McLaren Senna arrive later this year. As part of the company’s Track 22 business plan, McLaren will launch another 12 cars by 2022, with half its offerings being hybrids by then. 22 is also the current number of McLaren retailers in North America.
“We are taking steps to ensure that our presence and customer service is at the cutting edge of the luxury performance car market,” Joseph said.
The Automoblog Staff contributed to this report and can be reached anytime.
Photo & Source: McLaren Automotive.
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